Cruz Gamboa — CEO
I spent 25 years inside the machine. GE Capital. GE Vernova. NBCUniversal. Unilever. Structured finance, capital markets, project finance across Latin America. I was the CFO who sat across from banks, governments, and Fortune 500 boards and made the numbers make sense. I closed an $800 million power plant deal. I managed capital market teams and hundred-million-dollar sales budgets. I built financial models that moved real money in real markets. I was good at it. For a long time, that was enough. Then it wasn't. I stayed almost eight years past the moment I knew I was done. Eight years of golden handcuffs, institutional momentum, and not having a single person in my corner who could help me think through what leaving actually looked like -- financially, strategically, personally. When I finally left, I made mistakes. I jumped into a startup that looked great on paper and had no financial foundation underneath it. I learned the hard way that passion without financial intelligence is just expensive optimism. Then I spent hundreds of thousands of dollars learning the things corporate never taught me -- how to sell, how to communicate with conviction, how to walk into a room and make people feel what I knew to be true about their business. That education nearly broke me. And it turned me into something rare: a former Fortune 500 CFO who can read your financials like a surgeon reads an MRI and sit across from you like a partner who actually gives a damn. That's what I do now. I work with a small number of founders and executives -- people who've already built something substantial and want a strategic partner with real financial depth. Not a coach. Not a consultant recycling frameworks. Not a bookkeeper calling themselves a fractional CFO. Someone who's been in the rooms, closed the deals, read the balance sheets, and came out the other side with a clear point of view about what actually matters. If you're a founder past $1M who can feel that the way you got here won't get you to the next level, I can show you exactly where the growth is hiding and where the model breaks. If you're an executive who knows you're meant for something bigger than the title on your business card, I've been where you are. I made the leap. I can help you think through yours. I don't work with everyone. I'm selective about who I take on because the work only works when both sides are all in. One conversation is all it takes to know if we're the right fit.
Stackforce AI infers this person is a seasoned finance executive specializing in cleantech and project finance.
Location: Boston, Massachusetts, United States
Experience: 26 yrs 8 mos
Skills
- Corporate Finance
- Executive Leadership
- Sales
- Finance
- Business Strategy
- Financial Modeling
- Project Finance
- Sales Strategy
- Cash Flow
Career Highlights
- Closed an $800 million power plant deal.
- Expert in financial modeling and project finance.
- CFO with deep experience in scaling businesses.
Work Experience
Mendoza Ventures
Limited Partner (1 yr 5 mos)
Scaling Up Coaches
Certified Scaling Up Coach (1 yr 6 mos)
ProCFO Partners
Principal | CFO at ProCFO Partners (1 yr 8 mos)
Growth Institute
Executive Scaling Up Coach (1 yr 10 mos)
Ascend Growth Ventures
CEO & Founder (2 yrs 11 mos)
Carbon America
CFO and Chief Commercial Officer (5 mos)
GE Vernova
Decarbonization Strategy & Partnerships Leader (Americas) (1 yr)
Managing Director Sales (2 yrs 6 mos)
Director Of Sales And Business Development (1 yr 7 mos)
Chief Financial Officer Gas Power Systems LATAM (3 yrs 4 mos)
GE
Managing Director Capital Markets (3 yrs 4 mos)
GE Capital
Vice President - Structured Finance Underwriter of Middle Market Cash Flow loans (4 yrs 6 mos)
NBCUniversal
Finance Manager Business Development (2 yrs 5 mos)
GE
Six Sigma Black Belt - Orders Sales and Backlog FP&A (1 yr 7 mos)
Manufacturing Finance Manager (1 yr 7 mos)
Unilever
Financial Planning & Analysis & Brand Financial Analyst (1 yr 6 mos)
Education
MBA at NYU Stern School of Business
Bachelor's degree at The University of Texas at Austin
