Apr 2024 – Present · 1 yr 11 mos · Remote

• • Teaching communication strategy and media planning at the world's top-ranked Spanish-speaking university.

Dec 2022 – Nov 2024 · 1 yr 11 mos · London, United Kingdom

• Led development and drove thousands of downloads for the first AI for fact-checked news, described by Bill Gates as "a glimpse of what's coming in AI."
• Increased app usage by launching premium publications like The Atlantic and Rolling Stone, and shows featuring talent such as James McAvoy and Olivia Colman.

Jan 2020 – Dec 2022 · 2 yrs 11 mos · London, United Kingdom

• Led sales and marketing teams with full P&L responsibility from lead acquisition to revenue generation.
• Delivered profitable acquisition through a strategic shift from paid media to organic channels, coupled with increased customer lifetime value through CRM.

Feb 2019 – Jan 2020 · 11 mos · Frankfurt Area, Germany

• Set the strategic marketing vision and managed a 50-person team for Emma, a leading sleep e-commerce player that became Europe’s fastest-growing startup.
• Scaled Emma from 7 to 21 markets in one year, generating $170M in revenue.

Mar 2018 – Feb 2019 · 11 mos · London, United Kingdom

• Implemented an integrated marketing strategy, which delivered double-digit user growth.
• Developed a global team of 35 marketers encompassing brand, growth, and strategy.

Nov 2017 – Mar 2018 · 4 mos

• Led Google Campus London storytelling, promoting the stories of startup founders.
• Developed critical relationships with tech investors, journalists, and policy makers.

Jul 2016 – Nov 2017 · 1 yr 4 mos

• Implemented the marketing plan for YouTube Ads through multimillion advertising campaigns, thought leadership content, events, and PR.
• Coordinated planning and measurement of YouTube marketing in the UK.

May 2015 – Jul 2016 · 1 yr 2 mos

• Led messaging, field marketing, and brand development for Google advertising and commerce products (including Google Ads, Google Analytics, and DoubleClick).
• Amplified content to the broadest and most relevant audience by collaborating with leading journalists and participating in major advertising conferences.

Feb 2014 – May 2015 · 1 yr 3 mos

• Restructured the acquisition marketing strategy, achieving 75% year-on-year growth.
• Provided data-driven analysis to assess website performance and campaign effectiveness.

Jul 2013 – Feb 2014 · 7 mos

• Launched Think with Google – Google's website for trends and research in digital marketing.
• Organized conferences for CEOs and CMOs from top brands and agencies.

Mar 2010 – Aug 2013 · 3 yrs 5 mos · Buenos Aires, Argentina

• Presented the results at several World Congresses and published 10+ papers in international magazines.
• Research directors: PhD Carolina Duek (NYU / UBA) and PhD Pablo Alabarces (UBA / University of Brighton).