CS Ramachandran (Ram)

CEO

London, England, United Kingdom28 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over two decades of experience in business strategy and digital marketing.
  • VP of Revenue Optimization at Preferred Hotels & Resorts.
  • Board member of HSMAI Asia Pacific, contributing to industry insights.
Stackforce AI infers this person is a Revenue Optimization Expert in the Hospitality Industry.

Contact

LinkedIn

Skills

Core Skills

Revenue GrowthStrategic ConsultingRevenue ManagementPricing StrategyRevenue OptimizationThought LeadershipDigital Marketing Strategy

Other Skills

Generative AICreativity and InnovationPresentationsStrategic LeadershipProperty Management SystemsRevenue AnalysisYield ManagementHospitality ManagementHotelsHotel ManagementMarketing StrategyE-commerceOnline MarketingDigital MarketingForecasting

About

Part time writer in my personal time and a business strategist by profession. Over two decades of experience in business strategy, digital marketing, and sales. I currently help in growth and profits at Preferred Hotels & Resorts, the world's largest independent hotel brand. As the VP of Hotel Revenue Optimization for the region, I am responsible for revenue growth, distribution, e-commerce, and the revenue analytics functions, as well as leading and coordinating all strategic decisions at the portfolio level across sales, marketing, and loyalty. I have a global outlook having worked on several strategic projects ranging from performance-based marketing, implementing automated sales and revenue management systems, distribution platforms, revenue management education, and destination and hotel openings. I am also a board member of HSMAI Asia Pacific, a platform of thought leaders in the revenue optimization function. I contribute frequently to regional and global publications and conferences on market insights, pricing, and revenue management. Personally, I am an amateur author and also enjoy creating content, reading, traveling, and photography.

Experience

28 yrs 3 mos
Total Experience
4 yrs
Average Tenure
8 yrs 9 mos
Current Experience

Preferred hotels & resorts

3 roles

Vice President - Hotel Revenue Optimization - Europe

Promoted

Oct 2025 – Present · 7 mos

Vice President - Hotel Revenue Optimization - South Asia, Middle East, Africa & Australasia

Promoted

Jan 2019 – Sep 2025 · 6 yrs 8 mos

  • Responsible for Revenue Growth, Distribution, eCommerce and the Revenue Analytics functions. Lead and coordinate all strategic decisions at the portfolio level across Sales, Marketing and Loyalty.
  • Responsible for the over Business profitability of the region along with the EVP. This includes identifying and implementing newer business opportunities with focus on company profitability, drive the e-commerce strategy to maximize direct business and hotel/ regional strategies.
  • Strategic Consulting to member hotels across the regions on business growth opportunities. Mentor and coach the pricing, Revenue Operations (RevOps) and sales teams across portfolio
Generative AICreativity and InnovationPresentationsStrategic LeadershipRevenue GrowthStrategic Consulting

Director Of Revenue Management - India, Middle East and Africa

Jun 2013 – Dec 2018 · 5 yrs 6 mos

  • Consult the hotels on strategies to maximize the effectiveness of their distribution channels and optimize revenue.
  • Guide the hotel in the region on revenue management, pricing, online marketing, data interpretation and sales strategies.
  • Enhance the partnership revenue’s across the hotels via strategic distribution which impact profitability for the group.
  • Training and Mentorship including eDistribution and Revenue Management
PresentationsStrategic LeadershipRevenue ManagementPricing Strategy

Hsmai asia pacific

HSMAI Commercial Advisory Board & HSMAI India Board Member

Aug 2017 – Present · 8 yrs 9 mos

  • A recognized Platform of thought leaders in the Revenue optimization function. This forum actively facilitates and collaborates with key industry stakeholders on challenges and opportunities to advance, innovate and optimize revenues. The forum also provides educational content and personal development that will allow commercial professionals to grow and advance their careers.
Generative AICreativity and InnovationStrategic LeadershipRevenue OptimizationThought Leadership

The oberoi group

Assistant Vice President E-Marketing

Jun 2010 – Jun 2013 · 3 yrs · New Delhi Area, India

  • Expand the digital marketing strategy of the group with a focus on maximizing e-commerce revenues, increase brand visibility on existing and emerging online avenues and maintain a high level of brand engagement with existing and aspirational customers in the online space.
  • Responsible for the loyalty marketing of the Trident Privilege program.
  • Launched the mobile commerce platform for The Oberoi and Trident Hotels
  • An overhaul of the Internet Booking Engine with enhanced User Experience leading to a higher conversion.
  • Social Media strategy for the brands. The Oberoi Hotels ranked the No. 1 Luxury hotel chain in the Mindshift Interactive Report and consistently features in the Top 100 brands in the Pinstorm report.
Strategic LeadershipDigital Marketing Strategy

Oberoi hotels & resorts, new delhi, india

Assistant Vice President - Revenue Management

Sep 2008 – Jun 2010 · 1 yr 9 mos · New Delhi Area, India

  • Assist in the management of the Central Reservations Call Centre team.
  • Established the Revenue Operations (RevOps) department to help develop full-funnel accountability via alignment of Marketing, Sales, and Operations departments. This involved development, implementation and measurement of all Revenue Optimization activities ensuring multi-property execution of the reservations sales process, adherence to sales policies, and strategies to optimize total revenue growth.
  • Train the Trainer process to ensure continual development of process and team capability.
  • Data based strategies focusing on historical, current data and future trends
Property Management SystemsStrategic LeadershipRevenue Management

The oberoi, new delhi

Revenue Manager

Sep 2006 – Sep 2008 · 2 yrs · New Delhi Area, India

  • Part of the Pilot Revenue Manager team at the Oberoi Hotels and Resorts.
  • Piloted seamless PMS - RMS - CRS interface.
  • Piloted the implementation of Vision Report Creator tool and Ideas RMS for the group.
  • 31% Increase on revenue through Electronic Channels over previous year.
  • Highest revenue growth in immediate competition set over last year.
Property Management SystemsRevenue Management

Le meridien al aqah beach resort, uae

Revenue Manager

Jan 2003 – Aug 2006 · 3 yrs 7 mos · Al Aqah, Fujairah, United Arab Emirates

  • Part of the opening team. Implemented Revenue Management concepts across all departments of the hotel. Responsibilities included Identify market trends, Defining the Sales strategy, Budgeting and forecasting, and Managing the Reservations department.
Property Management SystemsRevenue Management

Le meriden al aqah beach resort

Revenue Manager

Jan 2003 – Aug 2006 · 3 yrs 7 mos

Property Management SystemsRevenue Management

Le royal meridien chennai

Revenue Manager

Jan 2000 – Jan 2002 · 2 yrs · Chennai, Tamil Nadu, India

  • Part of the preopening team. Responsibilties included set up of Reservations and Front Office departments and training of the team. Formulation of the operating standards. Managed the Sales Team in the absence of the Director of Sales
Property Management SystemsRevenue Management

Itc park sheraton chennai

Guest Services

Jan 1997 – Jan 2000 · 3 yrs

Education

University of Madras

Bachelors in Business Administration

Jan 1997 – Jan 2000

Institute Of Hotel Management, Chennai ( IHM - Chennai)

Dip in Hotel Management

Jan 1994 – Jan 1997

Kendriya Vidyalaya

Jan 1986 – Jan 1994

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