Apr 2025 – Nov 2025 · 7 mos

Oct 2024 – Mar 2025 · 5 mos · Houston, Texas, United States · Hybrid

• Contributed to the Blinds.com website under The Home Depot's portfolio
• Partnered with internal team members to understand business goals and craft effective paid media strategies

Mar 2023 – Oct 2024 · 1 yr 7 mos

• Designed, manage, and optimize comprehensive paid media campaigns, including strategy development, attribution modeling, incrementality testing, and establishing best practices for paid search initiatives.
• Managed daily budget tracking processes, ensuring accurate pacing and alignment with monthly budget targets.
• Lead client communications via email and video conferencing, independently managing relationships, clearly articulating campaign performance, and proactively addressing opportunities or challenges.
• Stayed informed on industry advancements and platform updates within Google Ads and Microsoft Ads, proactively identifying and recommending strategic opportunities to clients.
• Mentored junior team members, effectively delegating tasks, managing their tactical execution, and conducting detailed campaign audits to maintain quality standards.
• Built and maintained performance dashboards in Looker Studio and Excel, using Supermetrics to integrate cross-channel ad data and track spend vs. forecast across multiple accounts

Apr 2019 – Apr 2022 · 3 yrs · New York, United States · Remote

• Increased ROAS 43% YoY for a luxury retail client through multi-channel funnel analysis and strategic budget reallocation by funnel stage
• Grew ROAS 209% YoY for a fitness retailer by segmenting the product catalog and reallocating spend to the highest-return product groups
• Improved customer AOV and lifetime value 66% and 300%, respectively for a skincare brand by analyzing purchase journey data and implementing cross-sell strategies at key funnel stages

Apr 2022 – Mar 2023 · 11 mos · Irvine, CA · Remote

• Partnered with analytics and creative teams to develop customer acquisition and retention strategies informed by funnel performance data and CLV analysis
• Improved conversion rate 495% and ROAS 137% for an e-commerce client by analyzing product feed performance data and implementing a segmented Google Shopping strategy (https://www.adquadrant.com/case-studies/milano-collection)

Jun 2019 – Present · 6 yrs 11 mos · United States · Remote

• Authentic Nigerian Art was founded in 2019 by Matthew (Father) and Daniel (Son) Matel-Okoh. Both were born in Nigeria and now living in USA.
• Our goal is to give you the chance to purchase beautiful pieces of art from Nigerian artist.
• We love our country and want to showcase the artistic talent with the world, while also supporting these artist so that they can continue to produce their art.

Oct 2017 – Jun 2019 · 1 yr 8 mos · Paramus, NJ · On-site

• Primary emphasis on lead generation within the B2B market
• Created, managed, and organized the day-to-day optimizations of Paid Social & Paid Search campaigns