Jan 2025 – Jul 2025 · 6 mos · Remote

• LIQUID OXYGEN | Consulting CMO / CDO
• Engaged to redefine the brand, evolve and optimize marketing for this start up size business with a unique product in the competitive skin care category. Setting up for capital raising and brand expansion
• Reconstructing full marketing approach and digital platforms from eComm, SEO, PPC and Social
• eComm, brand and product strategy for short and long term growth
• Team development and partner engagement
• Process creation and implementation
• Creative leadership and content planning
• Overseeing all aspects of marketing from product, distribution, promotion, pricing and communications

Apr 2024 – Present · 2 yrs 2 mos · Remote

• Advising AlphaRoc.ai an AI led data science company and consumer research platform (Occam) delivering high quality insights on US consumer/audience behavior, sentiment and intent in record time with universal customization and predictive capabilities.
• Providing marketing leadership guidance and support for the AI driven research start-up to develop and grow SaaS clients and broaden GTM positioning.
• Developing overarching brand, content strategy and GTM plans
• Brand architecture development including brand repositioning and design

Feb 2023 – Present · 3 yrs 4 mos · Miami, Florida, United States · Hybrid

• SEE ROLE, CONTRACT AND PROJECT DEAILS BY BRAND BELOW
• INTERBRAND / SILVERSEA CRUISE LINE | Marketing Consultant
• Lead advisor on luxury audience in the US
• Supported development of new brand positioning
• Applying data to consumer profiling using AI driven quant research and analysis

Feb 2023 – Jan 2024 · 11 mos · Remote

• Recruited to lead the strategic transformation of JCPenney Marketing. Served as CMO consultant and expert counsel for Chief Customer Officer. Provided marketing strategy, operational advice, organizational change, transformational process creation and expertise while coaching marketing leaders through change and team development.
• Defined new marketing process and tools shifting into a dynamic omnichannel marketing approach driving retail traffic for 600+ stores, eCommerce, and over $6B GMV.
• Designed multi step seasonal campaign process including development of process charters, templates, and guidelines for completion of each step. Projected FTE equivalent efficiency improvement value of approximately 15% to 20%.
• Evaluated and designed organizational restructuring to enable customer centricity and strategic platforms for growth. Including new Marketing Operations and Integrated Marketing teams, leadership assessments, and recruiting strategies.
• Lead recruiting assessments of complete new Integrated Marketing team
• Developed marketing and positioning strategy for JCPenney Beauty relaunch post the Sephora partnership change.

Jan 2020 – Jan 2023 · 3 yrs · Hybrid

• Helped take the brand through the pandemic and bankruptcy to achieve double digit growth and EBITDA returns (comped to pre pandemic).
• Lead Marketing organization including Marketing Strategy, Marketing Activation, Marketing Operations, Visual Merchandising, Brand Experiences/Special Events, PR, Social content and all Creative Services. Part of leadership teams for Merchandising and Customer groups.
• Achieved a team attrition rate 2 points below company ave and 8 points below industry.
• Transformed a catalogue and print heavy marketing approach to a highly effective micro content one, that leveraged the latest digital marketing channels.
• Evolved earned media to gain significant competitive share gains.
• Launched multiple seasonal campaigns lauded by the industry generating increases in co-op funding.
• Overall, I set up NM Marketing for a successful future, growing capabilities and building an integrated leadership team.
• Was awarded by the global CMO club for leadership in creativity and storytelling.

Aug 2019 – Jun 2021 · 1 yr 10 mos · Miami, Florida

Apr 2019 – Dec 2019 · 8 mos

• I recently founded this independent consultancy (TARGAN Consulting) serving both multimillion-dollar clients and startups seeking strategic solutions for growth.
• In doing so I lead strategic solutions and marketing consulting engagements serving as Interim CMO and CSO roles. Including, Marketing Org reviews and development programs. Capability assessments.
• Additional work examples:
• ✔ Defined strategies for multiple $150M+ companies in B2B and B2C
• ✔ Leading organizational strategy capability and approach assessments
• ✔ Contributed to strong revenue growth with client acquisition.
• ✔ Lead client marketing performance review and transformation plan.
• ✔ Brand Architecture audits and recommendations.
• Other Highlights:

Apr 2011 – Mar 2019 · 7 yrs 11 mos · Miami, FL, USA

• Following the merger of Sapient and Nitro, I moved to Florida and stepped into the role of Chief Brand & Marketing Strategy Officer to drive the value and effectiveness of all of the agency’s marketing services. On a global level for Publicis Groupe, I developed their strategic processes and methods and on a client level, I drove their marketing transformation solutions.
• I am honored to have co-authored Storyscaping – Stop Creating Ads, Start Creating Worlds during this time. This book is a New York Times Best Seller and well-respected within the industry for its new approach to consumer marketing.
• Working with clients such as Carnival Cruise Corporation, espnW, X Games, and Fiat Chrysler Automobiles, I have not only seen exceptional results in their marketing, but also drove millions in revenue for the agency.
• Other SapientRazorfish Highlights:
• ✔ Garnered double-digit revenue growth over 4 years.
• ✔ Transformed agency strategic approach and methodology.
• ✔ Expanded teams and services to lead evolved client solutions and growth
• ✔ Drove 25% growth in annual Visit Florida visitors within 4 years.
• ✔ Lead the strategic foundation for major customer engagement transformation at Carnival Cruise Corp.

Jan 2009 – Apr 2011 · 2 yrs 3 mos

• In 2009, Sapient acquired CumminsNitro to form SapientNitro and I was requested to be the client lead for our global and national brands. I provided strategic leadership for all of the agency’s offices, including staff development and key business initiatives.
• This role was a game changer for my career and the agency. In 2009, we launched an ambitious ‘out of the box’ marketing campaign for Tourism Queensland that became a world first for global integrated social campaigns. We introduced ‘the best job in the world’ – working on a remote island in the Great Barrier Reef. This initiative became the most awarded marketing campaign of all time, including 8 Gold Cannes Lions, 3 Grand Prix, and 3 Gold Effies for Marketing Effectiveness. In addition, it garnered $260M+ in media value and reached an estimated 3B people with only a $1MM budget.
• Other SapientNitro highlights:
• ✔ Executed all of Virgin Blue’s marketing initiatives.
• ✔ Boosted agency revenue 15% YOY.
• ✔ Expanded staff from 3 to 50 and became a leading Australian marketing agency.