David Dokes

CEO

New York, New York, United States9 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led $20M ad spend at Turo.
Co-founded a data platform for 4000+ brands.
Increased referral program impact by 300%.

Stackforce AI infers this person is a B2C Growth Marketing Expert with strong data-driven decision-making skills.

Contact

Skills

Core Skills

Data AnalysisCustomer AcquisitionPerformance Marketing

Other Skills

Software DevelopmentAPI DevelopmentPythonSQLGoogle AnalyticsStatistical ModelingTest A/BAdobe Creative SuiteLean PrinciplesScriptingDomoHTML5CSSAmazon RedshiftGit

About

Connect with me for daily eCommerce insights. As ex-Head of Growth at Turo ($20M ad spend managed), now CEO of Polar, I share actionable tips from my work with the 3,051+ brands we support like Polène, the Frankie Shop, Albion Fit, and Soko Glam.

Experience

9 yrs 7 mos

Total Experience

3 yrs 2 mos

Average Tenure

5 yrs 4 mos

Current Experience

Polar analytics

Co-founder & CEO

Jan 2021 – Present · 5 yrs 4 mos · Paris, Île-de-France, France · Remote

With $28.5m raised to date, Polar is an All-in-One Data Platform that uses first-party data to unlock growth for digital-native brands.
We power 4000+ future retail giants in 45 countries, including The Frankie Shop, ARMRA Colostrum, Albion Fit, The Feed, Joseph Joseph, Manière De Voir, CRAFTD London, Isabel Marant, Nutrimuscle, Teeshoppen, Polène, Sneakerbaas, Volcom, Quad Lock, and AYBL.

Data AnalysisSoftware DevelopmentAPI DevelopmentCustomer AcquisitionPythonSQL+1

The growth team

Founder - DTC Growth Agency

Jul 2019 – Jan 2021 · 1 yr 6 mos · Paris Area, France

Turo

3 roles

PM & Growth Lead

Promoted

Mar 2018 – Jun 2019 · 1 yr 3 mos · San Francisco Bay Area

Started leading Growth Marketing team. Evolved leading cross-functional 10 people Data, Design and Engineering team to grow guest retention.
Focus:
Ad-tech: Develop algorithms and software to develop, measure, and optimize paid user acquisition efforts (Budget $2M/mo).
Referrals and Retention: Develop and execute automated lifecycle marketing strategies. Ship product experience to maximize guests experience and LTV.
Supply: Build data-science models to understand Supply & Demand dynamics by markets to maximize revenues.
Main achievements:
Led the revamp of the Referral program: devised product strategy to increase discoverability, share-ability & conversion. Increased program impact by 300%, making it a $1M+/mo revenue channel.
Automated Paid Acquisition Management across main channels ($25M yearly managed through in-house software)
Revamped Favorites Product experience increasing booking impact by 400%
Automated abandonment notifications across engagement channels, leading to an overall 3% increase in booking rate

Performance MarketingData AnalysisCustomer AcquisitionStatistical ModelingTest A/B

Growth Marketing Engineer

Jan 2017 – Feb 2018 · 1 yr 1 mo · San Francisco Bay Area

Main Achievements:
Identified and scaled OTAs to one of the biggest channels ($500k+/mo spend) thanks to programmatic bidding
Developed predictive activation models, to optimize ad-spend for projected CAC in real-time

Performance MarketingData AnalysisStatistical Modeling

Growth Marketing Intern

Jul 2016 – Dec 2016 · 5 mos · San Francisco Bay Area

Lazard

Investment Banking

Jan 2015 – Jan 2015 · 0 mo · Région de Paris, France

Strategic and financial advisory for major CAC40 players in various sectors (Business services, Technologies, Airlines, Natural Gas, etc.).

The family - london collective ltd

Co-founder (Product, Marketing, FP&A)

Jan 2014 – Jan 2014 · 0 mo · London, Royaume-Uni

Developed and grew a profitable online service for event marketing in London Mayfair clubs, during gap-year. Product/Marketing head of a 5 employees structure.