Nov 2020 – Aug 2021 · 9 mos · Denver, Colorado, United States

• Sales enablement and training for international teams of sales and account managers
• Self-service customer onboarding materials and UX improvements
• Internal voice of customers and prospective customers
• Customer interviews for data collection, ideal client profiles, development input
• Competitive analysis and research
• Pricing strategy
• Website and rebranding project management

Jun 2019 – Nov 2020 · 1 yr 5 mos · Denver, Colorado

• Go-to-market strategy, planning, and execution for Identity Resolution products and solutions
• Led product marketing team
• Strategy, planning, execution of sales enablement
• Internal and external training on products and solutions
• Market research and analysis
• Internal voice of the customer
• One direct report

Aug 2018 – Jun 2019 · 10 mos · Greater Denver Area

• Go-to-market planning for Implementix Technologies and ix Touchpoint SaaS platform
• Authoring of all client-facing messaging and materials, highlighting benefits of the platform - including sales enablement, website copy, presentations, one sheets, and email content
• Day-to-day management of advertising agency tactical and strategy activities
• Product management of low-code ix Touchpoint platform
• Digital marketing strategy and implementation for Implementix Technologies and ix Touchpoint platform
• Gathering of competitive intelligence
• Pilot program creation and client feedback collection
• Voice of client for product/feature recommendations
• Product management of iX Touchpoint platform, including roadmap and feature planning
• Oversight of code-review, UX/UI review, QA review
• Management of direct report

Nov 2016 – Jun 2018 · 1 yr 7 mos · Remote

• Global product marketing responsibilities for programmatic and managed service native ad formats. Included bringing to market native video, dynamic creative (DCO), and rich media and support for native display.
• Global product marketing responsibilities for DSP integrations with all major DSPs, including The Trade Desk, Doubleclick Bid Manager, AppNexus, Oath, Mediamath, and Adobe
• Authored sales decks, blog and article posts, and internal/external communications on product line
• Collaborated with partners at DSPs and Publishers on co-marketing activities such as press releases and webinars
• Worked with cross-functional teams across development, client services, certification, sales and marketing teams to ensure product line success and revenue
• Collaborated with Product Management team to coordinate roadmap and key product features
• Led competitive analysis, evaluated market opportunities based on competitive landscape and market trends
• Collected and prioritized client feedback and market requirements for future product development

Aug 2014 – Nov 2016 · 2 yrs 3 mos · Remote

• Global product marketing responsibilities for mobile, HTML5, and rich media solutions
• Mobile product line revenues grew more than 10x in 2015
• Lead all out-bound marketing and go-to-market efforts for assigned products
• Collaborate with Product Management team to coordinate roadmap and key product features
• Oversee all Sales & Marketing messaging, communications and materials related to the mobile product offerings
• Collaborate with other product marketers on cross-functional product launch efforts
• Sales training to internal sales and account teams
• Authorship of release notes