Jan 2025 – Present · 1 yr 4 mos

Jan 2024 – Present · 2 yrs 4 mos

• Spear-heading the ad film production team.
• Marketing the company’s profile to prospective agenciesrands.
• Handling P&L and accelerate the growth of the organisation.
• Conceptualise and execute short and long form content series.

Jul 2024 – Nov 2024 · 4 mos · Mumbai, Maharashtra, India

May 2023 – Dec 2023 · 7 mos · Mumbai, Maharashtra, India

Feb 2021 – Apr 2023 · 2 yrs 2 mos · Mumbai, Maharashtra, India

• · Produce TV & Digital Films
• · Develop communication assets
• · Handle conceptualization, presentation and execution of sponsor led properties
• · Identify content opportunities and develop IPs for OTT platforms & brands

Feb 2020 – Dec 2020 · 10 mos · Mumbai Metropolitan Region

Jan 2017 – Jan 2019 · 2 yrs · Mumbai Metropolitan Region

• Budget Allocation and Management, Planning and Organising Shoots, Crew Sourcing, Internal & External Team Management
• Provide creative solutions to build impactful TV and digital content
• Work in close liaison with top creative agencies
• Understanding the pulse of audience coupled with business acumen
• Partnering with directors to develop and execute memorable content  for different mediums
• Maintaining healthy relationships with agencies and vendors to ensure smooth transition of work flow.
• Created content for Hero, Hyundai, Amul, CEAT, Kotak Insurance, Anmol Biscuits, Rajnigandha, Breakthrough, Domino’s, Bridgestone, Colgate, Crocin, Coca Cola (Sri Lanka), Tide, Dettol

Jan 2014 – Jan 2016 · 2 yrs · New Delhi Area, India

• Key Brands - Aircel, Rajnigandha, Dabur, Chawanprash, Dainik Jagran, DLF Mall of India
• Handled McCann India’s largest client – Aircel with a 15-member team. - Responsible for group’s P&L and brand health
• Developed creative solutions to bring Aircel in making it relevant to masses and youth, helped develop the research parameters and coordinated FGDs to gauge the need gap for customizing products
• Spearheaded an aggressive multi-media communication strategy riding on the popularity of Surya for TN market and Dhoni for rest of India
• Re-launched Aircel in Chennai through a series of activities comprising pure brand initiatives like leveraging Surya association and CSK -co-promotions etc with Dhoni and other team members
• Other Brands Handled: Rajnigandha, Dabur, Chawanprash, Dainik Jagran, DLF Mall of India
• Managed key parameters of quality, origination of work, timelines and healthy business relationship
• Identified the real marketing problem and push for strategic and creative solutions.
• Collaborated with discipline partners in the development of solutions, ensured that all worked in unison to bridge the creative and technical aspects of advertising and marketing across campaigns.

Jan 2009 – Jan 2011 · 2 yrs · Greater Delhi Area

• Key Brands - Alpenliebe, Chlormint, Big Babol & Happydent
• Spearheaded pan-India 360 degree campaigns for Alpenliebe Mangofillz, Alpenliebe theme, Launch of Chlormint Gum, Launch of Big Babol Fillyfolly, Launch of Happydent Fliptop.
• Understand, master and apply the principles, methodologies, and technical aspects of consumer research to help understand consumer preferences for product and brand communication.
• Controlling production and implementation of multi-platform planning that is required to successfully launch & run a campaign

Jan 2011 – May 2014 · 3 yrs 4 mos

• Key Brands: KFC
• Handled launch, relaunch communication and developmental initiatives across the brand, while building and nurturing a strong relationship across levels with one of Ogilvy Delhi’s largest business.
• Was part of the global re-positioning campaign of KFC from 'Finger Licking Good' to 'So Good'
• Evaluated and leveraged the global assets/campaign as per brand guidelines and consumer relevance. Worked closely with the team to extend the idea for local markets.
• Actively participated in forming the brand’s menu offering, that helped the brand get a stronger grip in the market. Spearheaded launch campaigns for new products; Fiery Grilled, DIPS bucket, Curry Crunch, Zing Kong box, Breakfast range, Rice Bowlz, Hot & Saucy, Value and Veg campaign. Was involved in conceiving and designing end to end communication for these products across media
• Worked closely with the brand’s consumer research team and was part of consumer FGD groups to get first hand feedback on the biggest product range launch in India of KFC; Veg range
• Collaborated with the brand team that initiated launch of a new range for college students - Value range – Streetwise & WOW
• Actively participated in forming the brand’s menu offering, that helped the brand get a stronger grip in the market. Spearheaded launch campaigns for new products; Fiery Grilled, DIPS bucket, Curry Crunch, Zing Kong box, Breakfast range, Rice Bowlz, Hot & Saucy, Value and Veg campaign. Was involved in conceiving and designing end to end communication for these products across media
• Worked closely with the brand’s consumer research team and was part of consumer FGD groups to get first hand feedback on the biggest product range launch in India of KFC; Veg range
• Collaborated with the brand team that initiated launch of a new range for college students - Value range – Streetwise & WOW

Jan 2009 – Jan 2011 · 2 yrs

• Spearheaded pan-India 360 degree campaigns for Perfetti India.
• Key Brands: Alpenliebe Mangofillz, Alpenliebe theme, Launch of Chlormint Gum, Launch of Big Babol Fillyfolly, Launch of Happydent Fliptop.

Jan 2008 – Jan 2009 · 1 yr · Greater Delhi Area

• Key Brands - Greenlam, GSK, Haier
• Supported by a 6 member team and responsible for 360˚ communication development of Greenlam Laminates first ever campaign ‘Har Koi Poochega’
• Independent responsibility of developing and executing ATL & BTL communication strategy for the client on a national level
• Worked on the test launch of GSK’s new product – ‘Breathe Right – Nasal Strips; Was part of Haier’s Bottom Freezer Refrigerator’s launch campaign

Jan 2006 – Jan 2008 · 2 yrs · Greater Delhi Area

• Key Brands: Hutch/Vodafone
• Part of the team that executed the brand transition from Hutch to Vodafone across India. Regarded by many as one of the biggest brand change exercises ever undertaken in India.
• Handled Hutch Delhi Half Marathon for two consecutive years -2006 & 2007; the unparalleled property created for brand Hutch
• Managing key parameters of quality, origination of work, timelines and healthy business relationship

Jan 2004 – Jan 2006 · 2 yrs · Greater Delhi Area

• Key Brands: Airtel Corporate.
• Handled major campaigns like – Express Yourself (2 phases of the campaign), Aise Azaadi Aur Kahaan, Network, Airtel Live, Airtel One, Nokia Bundle offer.
• Independent responsibility of developing and executing ATL communication strategy for the client on a national level

Jan 2004 – Jan 2006 · 2 yrs

• Independent responsibility of developing and executing ATL communication strategy for the client on a national level
• Key Brands: Airtel Corporate