Dec 2016 – Oct 2022 · 5 yrs 10 mos · Romania · On-site

• Farmer. Brought sexy back into Farming. Created and Ran a unique Pre-order, DTH, organic blueberries business in Romania. Now Pivoted into a Beverage Company value adding through the entire chain - Farm to Bottle to table.

Feb 2016 – Aug 2016 · 6 mos · Gurgaon, Haryana, India

• A consulting, time bound role to start off Airbnb's journey towards being a community superbrand as the foundational pieces around the business fall in place. This job requires me to work with Airbnb HQ directly with the global marketing head, CMO and his leadership team while also being an essential part of the Indian leadership team. This role has a view on performance marketing, growth media, paid social, traditional media and overall marketing strategy.

Jul 2011 – Aug 2014 · 3 yrs 1 mo · Gurugram, Haryana, India

• Possibly the greatest inflection point in my professional life. BU clocked 27 quarters of double digit growth.
• Brand Coca-Cola growing at 35% YTD. Brand preference amongst teens at an all time high
• Sprite no. one brand in India with an all time preference high. Highest preference in the category.
• Maaza gains further from a 62% preference to almost 65% and remains at double the share to its nearest competitor
• 9 Cannes for #Smallworldmachines
• Many nomination and wins at other international awards
• Coca-Cola India broke into top ten marketers at the advertising effectiveness awards and also the creative awards. First ever.
• Two WWMEA; worldwide marketing excellence awards nomination on Sprite and Maaza.
• Coke and Maaza the most trusted brand – Brand Equity, 2012.
• Repositioned – Sprite, Thums Up, Maaza and Limca.

May 2010 – Jul 2011 · 1 yr 2 mos

• Mudra Delhi and Calcutta needed its glory of the 80s back! I was given this mandate. Running the operations took me to comprehensively structure business operations, ensure prudent financial policies and most importantly create a culture that creates intent to win at every step. I was lucky to get the right people on board, win businesses and steer Mudra in the right direction. Today, we are ready to take the big leap.

Apr 2009 – May 2010 · 1 yr 1 mo

• Largest telecommunication brand in the country in terms of customer base and spread, a brand with global ambitions needed a country head from its communication partner to help drive growth while sustaining and consolidating growth of ARPU through a comprehensive strategic communication leadership
• With the mandate of leading the change in the current telephony context I head up a team of people across Rediffusion offices. Team compromising four verticals and four direct reportee in Vice president and Client services director role and two set of ECDs it sure is an exciting role.
• Mandate also involves playing an active role in setting up the retail discipline through a possible joint venture with an internationally acclaimed retail design agency and ensuring organic growth of the digital discipline while offering a holistic 360 solution on the brand.
• Needless to say ensuring creative quality and breaking all barriers continuously is a hygiene part of the job role.

Jan 2007 – Mar 2009 · 2 yrs 2 mos

• Sitting on the heels of a rapid retail growth, SDS asked me to chalk out a plan for aggressive growth and an even sharper offering while ensuring that the entire organization remains single minded. SDS now has a vision and a five year tangible goal
• We have successfully positioned ourselves as communication partners. We help brands fight the toughest battle at the storefront by offering strategic design solution that's rooted in consumer empathy and brand understanding. We deliver this through our Proprietary design Model.
• We have streamlined our business model thereby bringing in speed and efficiency and our renewed focus on HR practices, succession planning and resource allocation has provided a spring to the oraganisation's steps
• New business Acquisitions being the key focus - we have successfully managed many a big wins. Lipton, Salora. Nimbus, Yamaha, Puma and Vimal.
• We have aggressively pushed the pedal on capital investment with two new factories under construction and a new 10,000 sq feet office on the anvil
• To further place SDS in the next growth orbit I led Joint venture negotiations with the top 5 design agencies in UK. Talks in due diligence stage.
• We are also looking at a huge capital infusion to achieve our 100 crore goal by 2011. For the same PE Investors are being spoken with
• All this obviously does not work unless there is an aggressive PR plan in place. We have a robust year round PR strategy and is working wonders for us.

Jul 2005 – Jan 2007 · 1 yr 6 mos · Singapore · On-site

• Hired as a resource to help revive Bates Asia in the face of strong competitive challenges from the more established agencies in the region.
• Started in Bates Asia -Singapore as Strategic Planner, Nokia. Nokia won its first creative award in Ad fest 06.
• Moved to Jakarta, Indonesia office of Bates Asia- in the role of client services director and strategic planning director with the mandate of raising overall creative standard of Bates Indonesia.
• Initiated setting up of strategic planning department, leading to new business from prestigious clients - Bank Niaga and PT. Sampooerna Telecommunications.
• As client servicing director , led, Heineken and PT. Sampooerna Telecommunications - Ceria, business.

May 2004 – May 2005 · 1 yr

• Guided the Tata Motor brands, Sumo and Safari through a lean patch resulting in a sales growth of 140 and 113 percentage respectively.
• Catapulted the brand Sumo to no. 2 automotive brand, ahead of Ford, Chevrolet, Toyota etc. - Brand equity survey 05

May 2003 – May 2004 · 1 yr

• Actively led Indian Oil business of US $ 22.5 million for foraying in retail segment in the fuel sector in India
• Strategised the transformation of Indian Oil from a non-dynamic behemoth to an agile corporate citizen
• Strengthened the event management discipline by a steady and continuous business flow. Organised the biggest ever event for trucking community in India, that now has a place in Limca book of records as the largest consumer sales promotion with 43 million participants. www.iocl.com/business_marketing.aspx
• Started a new discipline in Leo Burnett for rural marketing

Mar 2001 – Mar 2003 · 2 yrs

• Effectively led the identity change after BP took over Castrol India Ltd.
• Certificate of merit awarded by Client - Castrol, for effective operational planning

Mar 2000 – Mar 2001 · 1 yr

• Part of the team that won - Castrol global business.
• Helped in implementation of many firsts in the Indian advertising landscape; rural marketing and cause related marketing included viz; Castrol Khabar Ghar

Mar 1999 – Mar 2000 · 1 yr

• Worked on many a public sector clients .

Jun 1998 – Mar 1999 · 9 mos

• Helped in organizing and planning various national level high profile events viz; The Peter Andre show, Filmfare awards etc.