Apr 2023 – Jun 2024 · 1 yr 2 mos

• Working on SpendzPro - a multi-wallet prepaid card - from scratch including BIN purchase, circulation, embossing vendor setup and product program set up at the processor
• Breaking down high-level milestones into requirements, user stories, and acceptance criteria
• Leading the product, features improvements, mobile app development, writing PRD/BRDs by managing 10+ IT/BSG teams through agile sprints, managing 25+ stakeholders across various functions
• Writing and Reviewing the product note, process note and getting them approved from IRM, ORM, Compliance, FRM and RCU team
• Reading API requests and responses and designing the solutions to have a better user experience
• Working with UI/UX PMs/Designers to shape the customer-facing app/portal to achieve business and product KPIs
• Managing revenue and cost lines of cards portfolio PnL
• Devising the GTM strategy of the card for the launch
• Managing the relationships with the third-party partners of the program

Nov 2021 – Mar 2023 · 1 yr 4 mos

• Successfully launched a wallet ( chhota account) for Retail Customers which helps them use it for small-value txns and budget their monthly expenses. It also rewards them on every card-led transaction. From the ideation phase to the launch phase, I acted as a Product Owner, managing 20+ stakeholders of the bank. Currently driving acquisition and activation of the product.

Jan 2021 – Nov 2021 · 10 mos · Mumbai, Maharashtra, India

• In this role , I was handling one of the BNPL segments of ICICI - the Emi on Debit Card

Mar 2020 – Jan 2021 · 10 mos

• Being part of the central brand marketing team, successfully handled ETLI’s tactical , product related and topical Digital & ATL brand campaigns to increase the brand consideration scrore
• Product Launches- Involved in coming up with value proposition for the sellers, master communication and feature based creatives to push them in the market
• Crafted the value proposition and positioning statement of the Organic Agency Channel
• Kept quarterly track of the brand metrics and compared them with competitors to draw insights and objectives for the upcoming marketing campaigns
• Prepared the marketing calendar(FY20-21) with the CMO to keep a track of budget against activities across PR, Internal Communication, Trade Maketing and Brand Team
• Extensive analysis of the consumer mindset - triggers, barriers etc, by being part of consumer immersions, consumer calls and other market research/surveys.
• Handled end-to-end marketing requirements of one of our distributor - Edelweiss Broking Limited
• Worked with various teams and channels to cater to their marketing requirements
• Meeting and briefing with internal creative studio, agencies and vendors for media, advertising campaigns and brand integrations.
• Creative operations and adaptations -Routing, deploying and tracking of brand communications across channels.
• Agency/Vendor Management & reporting - Managing Legal, finance, and account processes including onboarding , purchase orders and payments
• Monthly tracking of the marketing processes to ensure 100% compliance during the audit process

Apr 2019 – Mar 2020 · 11 mos

• Part of the prestigious Management Associate Program, Edelweiss

Aug 2015 – May 2017 · 1 yr 9 mos · Kolkata Area, India

• Developed an application to automate the generation of responsive official document templates
• SPOC of the offshore development team and individually handled end to end project modules
• Maintained the highest quality code through continual client interactions and feedback
• Managed weekly project status and review calls addressing code defects for the offshore team
• Assisted other project teams in code deployment during critical production and go live phases