Debosmita Sarkar — Digital Marketing Specialist

As a visionary marketing leader at the intersection of strategy, creativity, and data, I’ve spent the last decade scaling D2C and e-commerce brands from ground zero to multi-crore revenue. My expertise lies in architecting high-impact, full-funnel marketing strategies—blending performance, SEO, content, and influencer marketing to drive visibility, conversion, and sustained growth. Here’s what drives me: Building Brands That Convert: • Built and scaled D2C and digital-first brands across healthtech, FMCG, and publishing, taking products from zero to strong market presence through strategic GTM, compelling storytelling, and creative direction. • Led 10+ brand development projects and 20+ integrated campaigns across channels, acting as brand custodian with a sharp focus on ROI and relevance. Driving Measurable Growth: • Boosted qualified lead flow 7x and monthly revenue 2.5x at OPSAN Healthtech via targeted performance campaigns across Google, Meta, and LinkedIn. • Revamped the company website and led SEO strategy, achieving 2x traffic growth and #1 Google rank for key healthcare keywords. • Increased CTR from 2.5% to 8.5% with storytelling-led landing pages and optimized conversion journeys. Winning with Influencers & Community: • Delivered 400K+ organic views through influencer barter collaborations at GetSetPop and PatchUp Health. • Built vibrant book communities and created 50+ study circles and clubs while driving in-store visibility for Scholastic India across 100+ retail outlets. Commanding Teams & Stakeholders: • Managed 30+ agencies and vendors, executed 20+ large-scale events, and led high-performing cross-functional teams of 25+ professionals. • Mentored 15+ junior marketers to elevate executional quality and strategic thinking across organizations. Content & PR Impact: • Orchestrated successful campaigns for marquee authors like Ruskin Bond and Raghuram Rajan, securing front-page coverage and doubling sales at Penguin India. Let’s Connect If You’re Building: • Data-led, conversion-optimized marketing engines • Scalable content + commerce strategies • Digital brands that stand out and stay relevant P.S. Curious how a 7x lead jump translates into revenue wins? Let’s chat. 📧 Do reach me out at: debosmitasarkar2001@gmail.com |+91- 9599884333

Stackforce AI infers this person is a Digital Marketing Expert with a focus on E-commerce and Healthcare sectors.

Location: Gurugram, Haryana, India

Experience: 10 yrs 4 mos

Skills

Digital Marketing
Customer Acquisition
Performance Marketing
Digital Strategy
E-commerce Optimization
Marketing Management
Trade Marketing

Career Highlights

Scaled multiple D2C brands to multi-crore revenue.
Achieved 7x lead generation growth through targeted campaigns.
Led high-impact marketing strategies blending creativity and data.

Work Experience

Opsan

Marketing Consultant (1 yr 9 mos)

Patch up

Marketing Consultant (10 mos)

GetSetPop

Marketing Consultant (9 mos)

OnlineSales.ai

Product Marketing Manager (8 mos)

Google

Marketing Manager (via Maker Lab) (1 yr 1 mo)

Flipkart

Category Marketing and Content (Books and Musical Instrument) (3 yrs 1 mo)

Scholastic

Assistant Manager Marketing (1 yr 10 mos)

Penguin Random House

Senior Marketing Executive (1 yr 4 mos)

The George Telegraph Training Institute

Executive Corporate Communication (6 mos)

Tollywood Dhamaka

Professional Freelancer (3 mos)

Times of India

Internship Trainee (4 mos)

Brandzwidth

Freelancer (1 yr 8 mos)

Education

Post graduate diploma in Mass communication and Journalism at Jadavpur University

Master of Arts (M.A.) at University of Calcutta

Bachelor of Arts (B.A.) at Dinabandhu Andrews College, Calcutta University

at Kerala Public School, Kadma

Debosmita Sarkar

Digital Marketing Specialist

Gurugram, Haryana, India10 yrs 4 mos experience

Highly Stable

Key Highlights

Scaled multiple D2C brands to multi-crore revenue.
Achieved 7x lead generation growth through targeted campaigns.
Led high-impact marketing strategies blending creativity and data.

Stackforce AI infers this person is a Digital Marketing Expert with a focus on E-commerce and Healthcare sectors.

Contact

debosmita@opsan.in LinkedIn

Skills

Core Skills

Digital MarketingCustomer AcquisitionPerformance MarketingDigital StrategyE-commerce OptimizationMarketing ManagementTrade Marketing

Other Skills

Ad CreativesAdvertisingCampaign ManagementCommunity EngagementContent DevelopmentContent InnovationContent MarketingContent StrategyContent WritingCopy EditingCorporate CommunicationsCreative WritingCross-functional Team LeadershipData AnalysisDemand Generation

About

Experience

10 yrs 4 mos

Total Experience

1 yr 3 mos

Average Tenure

Current Experience

Opsan

Marketing Consultant

Sep 2024 – Present · 1 yr 9 mos · Gurugram, Haryana, India · Remote

As a marketing consultant for a healthtech brand focused on oncology and palliative care, I’ve been leading performance marketing and digital growth initiatives. I manage lead generation across Google, Meta, and LinkedIn, while overseeing SEO, SEM, and content strategy to enhance visibility and drive patient engagement. I’ve also restructured OPSAN’s digital assets to elevate user experience and improve conversions. My collaboration with agencies has helped build a patient-first, storytelling-driven brand presence.
Key Achievements:
Increased lead generation by 5x, with a conversion rate of 10–15% through optimized SEM and compelling ad creatives
Scaled MQLs from 20 to 150/month and SQLs from 3 to 20/month, significantly boosting service adoption
Drove revenue growth from ₹8L to ₹20L/month using data-backed channel strategies and value messaging
Doubled website traffic month-on-month by improving UX and redesigning the site architecture
Enhanced CTR from 2.5% to 8.5% with emotionally resonant storytelling and optimized landing pages
Achieved 10% organic growth month-on-month, ranking #1 for "Palliative Care in Gurgaon"
Established OPSAN as a trusted brand through patient education campaigns across blogs, social media, and web content

Performance MarketingSEOSEMContent StrategyLead GenerationDigital Marketing+1

Patch up

Marketing Consultant

Oct 2023 – Aug 2024 · 10 mos · Remote · Remote

Scaled revenue from Zero to INR 2 Lakh pm by managing the demand-generation engine via Meta, Google Ads, and Influencer marketing.
Got listed on marketplaces like Amazon, TATA 1mg, and Nykaa and drove 400K+ organic views through influencer partnerships.
Developed brand creatives, videos, and static ads, leading to RoAS improvement from 0.5 to 2.5 over six months.

E-commerce OptimizationDemand GenerationInfluencer MarketingDigital MarketingCustomer Acquisition

Getsetpop

Marketing Consultant

Oct 2023 – Jul 2024 · 9 mos · India · Remote

I led full-funnel marketing efforts for two emerging D2C brands from launch to scale. My focus was on revenue growth via Meta, Google Ads, and influencer collaborations. I also handled platform listings, creative content, and offline partnerships to boost visibility and drive sales.
Key Achievements:
Scaled monthly revenue from zero to ₹2L by implementing high-ROI performance marketing campaigns
Successfully listed SKUs across Amazon, Flipkart, Nykaa, and Tata 1mg to build omnichannel presence
Grew daily orders to 50+ through data-driven ads across marketplaces
Improved RoAS from 0.5 to 2.5 via iterative creative testing and channel optimization
Achieved over 400K organic views through 50+ influencer barter partnerships
Established restaurant tie-ups in Goa and Pune to strengthen offline brand recall

Full-funnel MarketingPerformance MarketingInfluencer CollaborationsDigital MarketingCustomer Acquisition

Onlinesales.ai

Product Marketing Manager

Apr 2023 – Dec 2023 · 8 mos · Pune, Maharashtra, India · On-site

Data AnalysisCross-functional Team LeadershipDigital StrategyMarketing Management

Google

Marketing Manager (via Maker Lab)

Mar 2022 – Apr 2023 · 1 yr 1 mo · India

At Google Play India, I handled end-to-end marketing execution, from insight development to campaign launch. I oversaw production of ad films, managed media strategy, and led influencer-driven amplification campaigns to grow user adoption across the country.
Key Achievements:
Launched a ₹15 Cr flagship campaign that drove 150M+ app adoptions
Executed influencer strategies that delivered a reach of 30M+
Led integrated campaign development, including film production and national rollouts

End-to-end Marketing ExecutionMedia StrategyInfluencer MarketingDigital Marketing

Flipkart

Category Marketing and Content (Books and Musical Instrument)

Feb 2019 – Mar 2022 · 3 yrs 1 mo · Bengaluru Area, India

I led marketing for the Books and Musical Instruments category, focusing on performance marketing, campaign management, and content innovation. I collaborated with top authors and created flagship properties that elevated category awareness and engagement.
Key Achievements:
Grew GMV from ₹10 Cr to ₹100 Cr through strategic marketing efforts
Increased product views by 5x using creator-led video storytelling
Launched #nowreading and #bookmark initiatives, driving 4x spike in book sales
Partnered with notable authors including Sudha Murthy, Ankur Warikoo, and Neena Gupta

Performance MarketingCampaign ManagementContent InnovationDigital Marketing

Scholastic

Assistant Manager Marketing

Apr 2017 – Feb 2019 · 1 yr 10 mos · Gurgaon, India

At Scholastic, I managed trade marketing initiatives to expand retail presence and drive engagement in educational spaces. My focus was on grassroots campaigns, retail activations, and content partnerships that brought the brand closer to young readers.
Key Achievements:
Expanded offline presence to 100+ retail stores through structured rollouts
Established 50 study circles and 20 book clubs for community engagement
Scripted a Radio Mirchi jingle for the Julia Donaldson show, boosting brand recognition

Trade MarketingRetail ActivationsCommunity EngagementMarketing Management

Penguin random house

Senior Marketing Executive

Nov 2015 – Mar 2017 · 1 yr 4 mos · Gurgaon, India

I contributed to Penguin India’s marketing initiatives across e-commerce and PR. I developed high-impact visibility campaigns, facilitated author media appearances, and secured strategic digital partnerships to grow brand visibility.
Key Achievements:
Doubled book sales via strategic listings on Amazon, Flipkart, and Snapdeal
Secured Penguin India’s first LinkedIn content partnership for the publishing industry
Arranged front-page interviews for leading authors like Vinay Sitapati and Amitav Ghosh

E-commerce MarketingPR CampaignsDigital PartnershipsMarketing Management

The george telegraph training institute

Executive Corporate Communication

May 2013 – Nov 2013 · 6 mos · Kolkata Area, India

1. Maintaining liason with Big corporate houses.
2. Finalizing the course curriculum
3. Analyzing, Planning, the structure of course to be followed by TGGTI
4. To flesh out the profile of the "company behind the brand" (corporate branding)
5. To minimize discrepancies between the company's desired identity and brand features
6. To delegate tasks in communication
7. To formulate and execute effective procedures to make decisions on communication matters
8. To mobilize internal and external support for corporate objectives
9. Responsible for all forms of external communications that include website, media, stakeholders (other than government)

Tollywood dhamaka

Professional Freelancer

Mar 2013 – Jun 2013 · 3 mos · Kolkata Area, India

working as a freelancer, which includes covering news related to tollywood events, writing features, conducting interview etc

Times of india

Internship Trainee

Feb 2013 – Jun 2013 · 4 mos · Kolkata Area, India

I am being trained on writing copies for Edu Portal and Times neighbourhood. My work profile also included editing copies of Times Neighborhood Guwahati and Rourkela.Started off my career as a trainee copy editor. I picked up my basics of journalism here. I was chiefly into editing, rewriting stories.