Jan 2024 – Present · 2 yrs 5 mos · Remote

• Joined IPL's mission of training 10,000 product managers in India.
• Product Labs track for the Executive MBA program. Help startup teams with their 0-1 journey.
• Lean Entrepreneurship (business model canvas, assumption testing and experimentation )
• Product Management Fundamentals (Customer discovery, Value proposition design, business model canvas)
• Coached 15 product teams (total 50 founders) in the eMBA program.
• Trained 600+ product managers in various courses.

Dec 2023 – Jun 2024 · 6 mos · SF Bay Area · Hybrid

• I am a product coach and advisor for early stage B2B startups and product teams.
• My mission is to help early stage B2B get started on the right footing and get their first 10 customers.
• By working with me, you will be able to :
• ✅ Choose the right customer segment to start
• ✅ Define Ideal Customer Profile (ICP)
• ✅ Find initial customers
• ✅ Define your value proposition, differentiated value and positioning
• ✅ Learn to pitch and sell to Enterprises (useful for tech founders)
• ✅ Handle customer objections

May 2023 – Present · 3 yrs 1 mo · Remote

• Helping with initial GTM for Suprsend
• figuring out the beachhead segment
• identifying positioning against alternatives
• mapping customer journey
• pitching to enterprises
• handling objections

Jan 2022 – Present · 4 yrs 5 mos

• Every quarter I coach about 10 aspiring product managers who are part of the PM Studio Program at UC Berkeley.
• Topics inlude
• Product Management Canvas (I spent most of my time helping PMs figure out the customer segment and the value proposition)
• Riskiest Assumption Test - How to use RAT instead of MVP
• Customer Discovery interview training
• Story Telling
• So far I have coached 60 product managers.

Jul 2021 – Present · 4 yrs 11 mos · Berkeley, California, United States

• Berkeley Skydeck is one of the premier accelerators in Silicon Valley. Every quarter, they select 15 startups in various domains out of 2500. ( I am also part of selecting committe)
• I am an advisor for Enterprise B2B startups. I help these startups with
• Customer discovery process
• Figuring out their initial niche
• How to pitch to enterprise customers
• Market sizing and Competitive analysis (Gave a talk to 50 founders on these topics)
• How to find initial customers
• Startups advised
• Account Story
• Intone.io (board member)
• Leadsales
• Datalogz (Series A funded)
• Ozaru
• First Read
• TechStack
• Adiom

Dec 2020 – May 2023 · 2 yrs 5 mos · San Mateo, California, United States

• Brightedge was interviewing me for a product leader role, but after a round they realized I was better suited for a new product division they had been planning to start. So they hired me as a VP/GM to start a new product line targeted towards their mid market SEO customers.
• I did an initial discovery with 70 customers and assessed several use cases. We decided to start with marketing automation and nurturing which is the next logical step after SEO.
• I had a team of 3 engineers and I leveraged a design firm for UX. We created a solution that allowed a visitor on our customers web site to fill a form, which then triggers an automated email sequence. Based on their journey on the web and interaction with previous emails, the subsequent emails were personalized and tailored. Hypothesis was to improve conversion of people visiting a site with a personalized journey.
• With this small team, the product had
• a contact database (which we planned to integrate with other CRMs)
• a visual workflow builder
• an email authoring tool,
• web analytics to monitor the visitors and tailor their subsequent emails
• Popup form fills
• And since this was targeted to SMB, a lot of set up and journey builder had to be designed for simplicity and faster time to value. Customers loved the visual journey builder.
• After a year or so, we were able to onboard 20 customers on the MVP with about 8 reporting success in conversions after a month.

Aug 2019 – Dec 2020 · 1 yr 4 mos

• Launched the strategic organizational shift of a $100M single product offering to a product suite approach, improving market responsiveness and nimbleness while improving revenue capture. Lead, hire, inspire and empower a team of talented and high performing Product Managers.
• Successfully developed and delivered Sugar Serve from concept to a finished product currently generating $12M in ARR.
• Sugar Serve, an industry leading CX application, entails Omni channel customer service, higher level of automation using AI and Machine Learning.
• Led the strategic multi-product, product suite launch including C-Suite buy-in and collaborative and cross-functional implementation.
• Improved demand generation and new customer acquisition capabilities.
• Developed high performing sales enablement strategy and program, ensuring strong sales velocity.
• Provide a 360 view of customer
• Responsible for a portfolio of customer experience products and platform including - Sugar Connect, Business Process Management, Reporting and User Experience

Aug 2017 – Jul 2019 · 1 yr 11 mos

• Promoted to own the full product lifecycle, multi-product portfolio including: HINT, Reporting/Analytics and GDPR/Data Privacy.
• Led the definition and development of the company’s GDPR strategy and compliance approach.
• Reduced “Cost of Compliance” and legal risk for our Global customers by over $500M by incorporating excellent, in-product data privacy management controls.
• Received industry recognition as the first Enterprise CRM platform to successfully execute product level GDPR capabilities.
• Re-envisioned company Product Management approach; created a new product management strategy including: product roadmap, market /customer analysis, product analytics and measurement, internal development process and control, and customer feedback and internal communications processes, reframing for a significantly improved market, customer and revenue focus.

Nov 2015 – Jul 2017 · 1 yr 8 mos

• Assigned the mission to launch the stalled Sugar HINT (Sales Intelligence) prototype into production within 6 months.
• Successfully achieved $1M in new ARR in its first 12 months, exceeding sales forecast.
• Established a mission critical eco-system of 3rd party data providers including contractual requirements, Intellectual Property ownership, support standards and financial terms.
• Designed and executed a comprehensive Global GTM strategy and plan, including product pricing, positioning, messaging and value proposition, leveraged in both internal and external communications.
• Improved sales velocity through the development and delivery of the sales enablement strategy for both internal sales teams and external elite indirect channel sales partners.
• Successfully prevented over $3M in ARR revenue erosion by designing and implementing a brand new self-service reporting and analytics tools within the core CRM product, serving over 15,000 Enterprise users.

Aug 2009 – Oct 2015 · 6 yrs 2 mos · Sunnyvale, CA

• Recruited to drive B2B and B2C revenues across 3 product offerings, through the development and leadership of both Product Management and Customer Success functions within the company. Led the development, GTM strategy, execution and launch of Visual Analytics into CRM and Financial Reporting ERP market space.
• Delivered $2.2M in ARR (from zero) in 18 months with iCharts for Visual Analytics.
• Successfully launched new platform partnerships with NetSuite and Google for native integration (Embedded Analytics) of iCharts product family
• Created and delivered scalable sales processes, allowing sales to close business within 3 customer touch points by crafting targeted key marketing messages and standardized demos.
• Delivered an 85% Enterprise customer retention rate through the development and implementation of a high-touch, high engagement customer-user onboarding and adoption program
• Lead product feature and requirement development, securing over 50 new clients within the first 8 months in the pre-launch of iCharts for Market Research Analytics.
• Designed and shipped Data Visualization for Marketers, self-service freemium platform for marketers to generate demand with shareable visualizations, reaching 25K+ online signups within 6 months.
• The product won the Netsuite award at the Suiteworld 2016.
• https://lnkd.in/bjHAePe
• (See 20 most promising Netsuite solution providers
• http://netsuite.cioreview.com/vendors/2015/20special1)
• Patent
• Secure connections in an interactive analytic visualization infrastructure
• Patent date May 30, 2017 Number us 9665654
• Other patents filed (in pending state)
• https://patents.justia.com/inventor/deepak-deolalikar

Dec 2006 – Mar 2009 · 2 yrs 3 mos

• Led key Business Intelligence (BI) projects for leading consulting company serving enterprise clients. Developed opportunities and provided long-term technology roadmap, while managing project teams with up to 15 employees.

Nov 1996 – Nov 2006 · 10 yrs · Mountain View, CA

• Oversaw client engagements, analyzed process issues, and provided recommendations to clients’ Senior Management.