Apr 2021 – Dec 2023 · 2 yrs 8 mos · Salem, Tamil Nadu, India

• LearnToday™ is a gamified ed-tech platform for students and mentors.
• The five major focus areas for LearnToday are:
• ✅ Comprehensive and structured digital training modules
• 🎓 Access to digital mentors for feedback and solving doubts
• ⭕️ Cohort based communities for networking and support
• 💰 An incentive to encourage students to apply what they have learned
• ⚽️ Contests and games to encourage participation
• Students can use the LearnToday platform to learn from and connect with mentors, do assignments, interact with fellow students, earn incentives through assignment completions, and take part in live projects. LearnToday focuses on experiential learning and mentoring. LearnToday, in the near future, will also help students in creating their digital portfolios and bid on freelance projects.
• For Digital Mentors, LearnToday will provide the required tools and resources to maximize new student enrollments, launch cohort-based mentorship programs, incentivize students for their progress, and conduct contests within the platform.
• LearnToday is designed to make digital education a transformative and engaging experience rather than just a platform to host digital courses.

Apr 2017 – May 2024 · 7 yrs 1 mo

Jan 2016 – Jan 2017 · 1 yr · Bengaluru Area, India

• Content, Inbound, AdWords & what not. Everything digital and marketing at Razorpay.

Dec 2015 – Jan 2016 · 1 mo · Bangalore

• Helping Healthist with Digital Marketing

Aug 2015 – Jan 2016 · 5 mos · Bengaluru Area, India

• Teaching inbound marketing to students at DigitalVidya on the weekends!

Nov 2014 – Aug 2015 · 9 mos · Bangalore

• Very simple, highly focused responsibility: To drive traffic and conversions for Instamojo.com using content marketing and paid advertising.

Jun 2014 – Nov 2014 · 5 mos · Bangalore

• As a Digital Marketing Manager at Practo, I make sure that Practo.com ranks on the top of the results in the search engine so that more people can find us.
• Apart from Search, there are tons of places where Practo.com can be branded and the awareness can be spread. I think what those places can be. Analyse which marketing channel will give a good ROI and then I execute the campaigns with the help of my colleagues.

Dec 2013 – Jun 2014 · 6 mos · Bengaluru Area, India

• As Manager, Digital Marketing I have to make sure that Exotel.in receives quality traffic and conversions.
• ► Quality Traffic
• Identifying traffic sources (both paid and free) that can convert prospects into customers. This includes Paid Advertising (PPC and Display), Social Media Marketing, Content Marketing through blogs, guest posts and video marketing (that attracts search traffic) and if possible media buys.
• ► Great Conversions
• Increasing conversion ratio at every step of the process to convert prospects into happy customers. This includes A/B Split testing, Lead generation, Email marketing, Attribution, Usability improvements, Copywriting and Fine tuning content in every channel of communication.
• In one line: Maximum Quality Traffic at Minimum Spend + Maximum conversions = Lots of Happy Customers at Minimum CAC.

Oct 2013 – Apr 2021 · 7 yrs 6 mos · Bangalore

• DigitalDeepak.com is my blog about digital marketing. It is a place to document my learning and experiences as a digital marketing manager.
• You can contact me for...
• Digital Marketing Consultancy / Job Offer for Full Time Employment as a Digital Marketing Manager or VP
• Speaking / Training engagement on Digital Marketing in your university / company.
• A book/training deal!

Nov 2012 – Oct 2013 · 11 mos · Bangalore

• Joined this company in November 2012 as a Solution Consultant for Digital Marketing. My Key Responsibilities include...
• Help Theorem's clients increase their traffic and conversions to their website.
• Overlook, optimize and execute a social media strategy and campaign.
• Work with a team of content writers, SEO professionals and creative designers.
• Assist the On-Boarding team on any client related queries, training and support.
• Give feedback internally about latest trends in digital marketing.
• Consult Theorem's clients about the feasibility of a process and suggest improvements.
• Assist in the creation of white papers in the arena of Digital Marketing

Jun 2008 – Nov 2012 · 4 yrs 5 mos · Salem

• Started this company (Deepak Media) in August 2008 immediately after college. It helped me gain experience and learn best practices in the following areas:
• Keyword generation and measuring demand online using various tools.
• Blog creation and driving traffic to blogs using Social Media, SEO, Email Marketing.
• Content marketing and stimulating user generated content using unique strategies.
• Conversion Rate Optimization. A/B Split testing. Copywriting of sales letters and ads.
• Integrated digital marketing strategy to drive traffic to websites.
• Big data collection: Demographics, Geo-graphics and Psycho-graphics.
• Mobile Marketing and integration with social and local. (SoLoMo)
• This company has been dissolved now because of my personal preference and also due to changes in the market and economy. Most of the projects have ended and some projects have been put on 'life support'.