Nov 2023 – Apr 2024 · 5 mos · New Delhi, Delhi, India

• I develop and execute comprehensive brand management plans while overseeing key client accounts. Building robust, collaborative relationships with clients is at the core of my expertise, ensuring their objectives are met and exceeded. My strategic insight and analytical prowess drive me to conduct thorough market research and analysis, identifying untapped opportunities for brand growth and crafting strategic recommendations that propel our marketing campaigns to success.
• Collaborating seamlessly with internal teams comprising creative, media, and account planning professionals, I translate client visions into seamlessly integrated marketing campaigns that resonate deeply with target audiences. My leadership extends beyond project management to providing invaluable guidance and mentorship to junior team members, fostering a culture of creativity, collaboration, and unwavering excellence within our team.
• With a firm grip on budget management and negotiation, I confidently steer projects to successful completion, consistently delivering results on time and within budget constraints. My proficiency in data analysis tools allows me to glean actionable insights, which I leverage to optimize campaign performance and drive unparalleled results. I constantly push the boundaries of conventional advertising and marketing approaches to deliver campaigns that captivate audiences and elevate brand visibility to unprecedented heights.
• My unwavering organizational skills and meticulous attention to detail ensure precision and efficiency in all endeavours. At the same time, my keen cultural awareness and sensitivity contribute to fostering an inclusive and supportive work environment.
• My blend of strategic prowess, leadership, collaboration, and unshakable confidence positions me as an invaluable asset in driving brand success and surpassing client expectations in the fast-paced, ever-evolving advertising

Mar 2022 – Nov 2023 · 1 yr 8 mos · New Delhi, Delhi, India

• As a Marketing Manager at a study abroad consulting firm, I am responsible for managing and developing the sales and marketing teams to improve their resources and enhance sales and recruitment outcomes. I lead both offline and online marketing strategies across PAN India, analyzing and reviewing sales activities and campaign performance to provide accurate and timely assessments of the business health of the region.
• In my role, I provide analysis and recommendations on all aspects of the region that may impact short- and long-term student recruitment. Additionally, I work with management to identify and pursue B2C business opportunities in India, managing direct student recruitment strategies.
• I am committed to providing exceptional support to clients, whether they are direct students or their parents, and am able to present comprehensive marketing plans on a quarterly and annual basis to reflect the company's plans for expansion, which are executed upon approval.
• Overall, my experience in managing sales and marketing teams, analyzing sales activities and performance, and driving marketing strategies has allowed me to excel in my role and contribute to the growth and success of the company

Mar 2021 – Mar 2022 · 1 yr · New Delhi, Delhi, India

• Strategized and executed all promotional activities, including organizing events, seminars, and conferences to enhance brand awareness and attract potential clients.
• Coordinated with partners, clients, and universities to ensure smooth collaboration and timely execution of projects.
• Prepared and maintained necessary documents and records, ensuring compliance with company standards and regulations.
• Communicated program information to clients through in-person meetings and phone conversations, building a strong pipeline of potential clients.
• Analyzed market trends and collaborated with cross-functional teams to identify opportunities for market entry, expansion, and diversification of the student body from South Asia, Middle East, and Africa.
• Successfully expanded the company's reach and increased revenue by making new partnerships and maintaining existing ones.
• Conducted regular analysis and reporting on the effectiveness of marketing and business development strategies, identifying areas of improvement and implementing appropriate changes.

Jan 2020 – Jan 2020 · 0 mo · Ahmedabad Area, India

• The most important and results for which an incumbent would be held responsible at the end of the year.
• To enhance store profitability by ensuring the following:
• 1) Topline
• secular review and monitoring of business.
• Focus on private brands by constant review and sale enhancement strategies.
• 2) customer care or customer service
• ensure customers are guided to enable them to avail of value added services like gifts wrapping, alterations, exchanges and other conveniences.
• 3) floor presentation
• understands the visual merchandising plan and customer buying process and translate the VM plan to match local needs as per stock availability.
• Communicate the above to supervisors
• 4) online
• checking online stock availability.
• promotional plans and marketing techniques.
• increasing ticket value per order.

Aug 2019 – Aug 2019 · 0 mo · Ahmedabad Area, India

• Brand and sales promoter

Apr 2018 – Jun 2019 · 1 yr 2 mos · Bhilwara, Rajasthan, India

• Oversee the day-to-day operations of the store, including managing inventory, sales, and customer service.
• Work with the design team to ensure that the store is stocked with the latest fashion designs and collections.
• Develop and implement marketing strategies to increase sales and foot traffic to the store.
• Hire and train new employees and oversee the performance of the store staff.
• Develop and maintain relationships with suppliers and vendors to ensure that the store has access to the latest fashion trends and styles.
• Analyze sales data and develop strategies to increase revenue and profitability.
• Ensure that the store is maintained to a high standard of cleanliness and organization.
• Create and maintain budgets and financial reports for the store.
• Monitor industry trends and adapt the store's offerings to stay competitive in the market.