Deepinder Sethi

Associate Consultant

Noida, Uttar Pradesh, India5 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Proven track record in optimizing resources for maximum results.
Successfully managed a $360M lending portfolio.
Delivered $14M+ in bottom-line value through data-driven interventions.

Stackforce AI infers this person is a Fintech and Marketing Strategy expert with a strong focus on data-driven decision making.

Contact

Skills

Core Skills

Data AnalysisStrategic ThinkingMarket ResearchGo-to-market StrategyMarketing StrategyMergers & Acquisitions

Other Skills

ForecastingDecision-MakingData ManipulationPresentation SkillsStrategic InitiativesEnd to End DeliveryA/B TestingConsumer BrandingSQLPivot TablesOnline MarketingMarketing CampaignsCampaignsBrandingCampaign Execution

About

I am a senior strategy leader, XLRI and TIET alumnus who has navigated through two polar opposite industries. In a career spanning across industrial precision (SPRL) and High-Growth Tech (Paytm), I have realized that strategy is industry-agnostic. The core principles of profitability apply as usual. With FastTrack performances across both industries I have a proven track record for helping organization optimize their resources to maximize results. Core Competencies: Strategic Agility: Successfully pivoted from evaluating M&A for a legacy auto-component giant to managing a $360M (INR 3000 Cr) lending portfolio for India’s leading Fintech. P&L Guardianship: Currently driving Revenue Assurance and Asset Quality, delivering $14M+ (INR 118 Cr) in bottom-line value through data-driven interventions. Execution Engine: Whether leading GTM for a new credit product or localizing a global supply chain, I build the frameworks that turn strategy into operational reality.

Experience

5 yrs 2 mos

Total Experience

1 yr 8 mos

Average Tenure

2 yrs 10 mos

Current Experience

Paytm

2 roles

Senior Strategy Manager

Promoted

Apr 2025 – Present · 1 yr 1 mo · On-site

Strategy Manager

Jul 2023 – Apr 2025 · 1 yr 9 mos · On-site

As a Manager in lending collections at Paytm, I formulate strategies and business insights to enhance lending collections for personal loans. Some key responsibilities include;
Analyzing data across 80+ KPIs to provide data-backed insights and recommendations.
Leading cross-team collaborations to successfully implement new initiatives and streamline processes,
End-to-end product ownership to enable saving on AOP, contributing to the bottom line of the company

ForecastingDecision-MakingData ManipulationPresentation SkillsStrategic InitiativesEnd to End Delivery+15

Aditya birla group

Live Project Intern - Market Strategy

Sep 2022 – Nov 2022 · 2 mos

Conducted primary research, interviewed dealers & retailers, and devised strategies to increase product adoption. Developed an incentive system to promote the new product effectively.

Consumer ResearchB2CIncentive ProgramsMarket Research

Tata 1mg

Live Project Intern - GTM

Jul 2022 – Oct 2022 · 3 mos

Identified 6 business opportunities and created GTM for a tech-oriented product in the Indian Oncology diagnostics market.

Go-to-Market StrategyHealthcare Information Technology (HIT)Information Technology

Dabur india limited

Summer Intern (PPI)

Apr 2022 – Jun 2022 · 2 mos · Lucknow, Uttar Pradesh, India

Boosted sales by 200% by organizing POP drives across 50 beats & 250 outlets
Strategized to improve market share by 94% (INR 45 Cr) by creating a 3-stage strategy for the UP market
Onboarded retailers and wholesalers | Appointed 8 distributors to strengthen the distribution network in rural UP

Marketing CampaignsBrandingDistribution Channel ManagementForecastingPivot TablesDecision-Making+7

Pwc india

Live Project Intern - Consumer Behaviour

Jan 2022 – Mar 2022 · 2 mos

Developed 4 consumer personas, consulted 75+ consumers, and conducted 20+ 1 on 1 interviews to check their characteristics, and willingness to pay.
Generated 10+ actionable insights by qualitative and quantitative analysis including regression for a broad business model to be developed for software subscription services in India

Software as a Service (SaaS)Market ResearchPrimary ResearchSecondary ResearchData AnalysisRegression Testing

Shriram pistons & rings ltd.

OSD

Jul 2019 – Jun 2021 · 1 yr 11 mos · Greater Delhi Area

Scouted 100+ M&A opportunities, onboarded consultants
Executed market landscaping and customer acquisition activities for major OEMs
Developed competitive Indian Vendors for local manufacturing of New product development (NPD)
Youngest company delegate for the NPDs at Auto Expo Components 2020

B2B MarketingMergers & Acquisitions (M&A)Marketing StrategyCross-functional Team LeadershipForecastingStrategic Planning+14

Maruti suzuki india limited

Internship Trainee

Jan 2018 – Jun 2018 · 5 mos · Gurugram, Haryana, India

Implemented QC tools to improve line operations in the vehicle inspection department.
Provided a 10% reduction in overall defects; conducted RCA for 2 recurring defects.

Pivot TablesRCAManufacturing Process Improvement