Deeptanshu D

VP of Engineering

Bengaluru, Karnataka, India9 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in executing GTM strategies and demand generation.
Proven track record in product launches and campaign management.
Strong background in sales enablement and competitive intelligence.

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry with a focus on demand generation and customer engagement.

Contact

Skills

Core Skills

Product MarketingDemand Generation

Other Skills

Account-Based MarketingAmazon Web Services (AWS)Analyst RelationsB2B MarketingB2B Marketing StrategyBrand AwarenessBrandingBusiness MarketingBusiness-to-Business (B2B)Campaign EffectivenessCampaign ManagementCampaign StrategiesClient VisitsCloud MarketingCollateral

About

A seasoned Product Marketer specialized in running digital campaigns in sync with the GTM strategies. Experienced with all stages of the customer funnel journey to create MQLs, SQLs and finally lead conversions. Well-versed in running paid campaigns with intriguing creative ad-copies, crunchy copywriting & precise targeting of audience as per the ICP on various platforms. Strong background in company branding and sales enablement.

Experience

9 yrs 2 mos

Total Experience

4 yrs 7 mos

Average Tenure

4 yrs 11 mos

Current Experience

Avensys consulting

Head of Product Growth

Jul 2021 – Present · 4 yrs 11 mos

Consulting Clients: AWS India, DruidAI , Minfy Technologies, & Typeset.io
GTM strategies - owning and executing GTM plans with accurate positioning, persona-based differentiated messaging matrix and product led and sales-led outreach strategies.
Demand Generation - Improved client acquisition by developing and executing targeted Omni channel digital-first campaigns that bring the thought leadership, case studies, analyst accolades, and more through virtual and in-person engagement( closed-door or mixer events).
Product Launch: orchestrating seamless product launches, from planning and execution to post-launch analysis, ensuring the product gains traction, drives adoption, leads, in alignment with broader business goals.
Campaign Management - Developing various email, landing pages, SE & SM Ads, webinars, events and tradeshows for collaboratively predefined goals (awareness, adoption, engagement, time to activation etc.)
Competitive Intelligence – research direct and indirect competitors, perform value-gap analysis, identify potential threats to a product's success, and creating competitive differentiators.
Content Collaterals & Sales Enablement – owning the creation of the whole spectrum of collaterals (Battlecards, Client Presentations, Use-Cases, Datasheets, White papers, Case studies, Demos, Event Kits, Sales Plays and Training materials) to communicate the value proposition of products and solutions.
Customer & Market intelligence - Conducting market research and gaining expertise about buyers, their buying criteria and users and their pain points(creating audience personas)
Account-Based Marketing – Improve client retention and grow share of wallet by developing and executing ABM campaigns based on segmented TG persona that bring relationship-focused programs and outreach designed to accelerate product’s success.
Win/Loss Analysis: Establishing the KPIs for success, identifying and analysing levers for conversion, activation, retention and churn.

GTM strategiesDemand GenerationProduct LaunchCampaign ManagementCompetitive IntelligenceContent Collaterals & Sales Enablement+4

Infoscalez technology pvt ltd

Sr Product Marketing Manager

Mar 2017 – Jun 2021 · 4 yrs 3 mos · Bangalore Urban, Karnataka, India · On-site

Product: Daily Ninja, acquired by BigBasket in 2019
Marketing programs - Develop various email, webinar and other online marketing programs for various campaigns
Positioning: Defining the market context and frame of reference that makes it easy for customers to understand why they should care for it.
Messaging and Narrative Design: Creating compelling messages & narratives that resonates, communicates the value proposition in a way that establishes a deeper empathetic connection with the audience.
Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on competition and how to crush them.
Demand Generation - Work closely with the Business Development and Sales Team right from lead generation to deal closure and provide marketing support at every step.
Content Creation :Creating case studies, whitepapers, blogs and thought leadership content ideas.
SEO:SEM:SMM -Performing SEO for webpages, Blog posts and content marketing.
Events – Participating in various field event, organizing round tables and other events for prospect intimacy campaigns
Branding: Handling of Social media accounts and correspondingly, creation and curation of monthly calendar, simultaneously managing the PR and AR as well.
Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve.