Feb 2024 – Present · 2 yrs 4 mos · United States

Sep 2023 – Present · 2 yrs 9 mos

Sep 2023 – May 2025 · 1 yr 8 mos

• Helping your startup succeed.

Jan 2022 – Jun 2023 · 1 yr 5 mos

• Led a cross-functional team of over 80 that built Minting, Buying, and Selling NFTs (Digital Collectibles) on Instagram.
• Established deep collaborations with legal, privacy, and product security in a nebulous and ever-evolving space (Crypto) to launch NFTs on Instagram to alpha creators in the US.
• Pioneered technical product partnership conversations with third-party Blockchain and storage partners to enable storage and scale successfully.
• Led the cross functional strategy, scoping and prioritization for Integrity, Risk and Financial threat modellng for NFTs.

Jan 2021 – Mar 2022 · 1 yr 2 mos

• Led the XFN team for the development and scaling of the Monetization platform for social Digital Commerce for Meta.
• Scaled three monetization models: One-Time Payments, Subscriptions (Recurring Payments), and Consumables.
• Scaled this platform to over 10 Million users across 170 countries, with over $100 M in revenue.
• Launched Instagram and Oculus (Paid Subscriptions), Facebook Paid Online Events (Promotions, Coupons), Paid Videos on Facebook, Facebook Stars, and Instagram Badges.
• Led the 0-1 development and launch of paid subscriptions on Bulletin, a platform for independent writers.

Jul 2016 – Jan 2021 · 4 yrs 6 mos

• Lead the digitization for entire Facebook supply chain by building a self-serve B2B data exchange platform FB’s enterprise product, Workplace. This led to savings of >6000 man-hours in operational resources per quarter and cut down cycle time by 86%.
• Scaled this by > 100X, to Facebook’s entire trading partner base, and over $50B per quarter. This is now the primary B2B data exchange platform for all of Facebook.
• Built and launched a scalable Reverse Logistics Platform for Facebook Reality Labs (AR/VR). This platform enabled seamless 4Rs (Returns, Refurbishments, Replacements, Repairs) for our entire hardware product line (Portal & Oculus). This processed over 10M returns and repairs.

Jan 2019 – Jan 2023 · 4 yrs

• I have had the pleasure of investing in some very interesting companies and Founders. Some of them include JustEgg, Klarna, OpenSea, Earth2Energy, GreenLife Farms, Siply, Aisle (Exited), Gastby (Exited)

Apr 2015 – Jun 2016 · 1 yr 2 mos · Seattle

• Define and own the Amazon Retail demand forecasting software product vision and roadmap, and manage its design, development and launch.
• Own the scope and launch of demand forecasting systems for FBA (Fulfilled by Amazon) and retail business for new marketplaces- Amazon India, Brazil and Mexico.
• Work cross-functionally with business teams (Amazon retail/FBA), software development engineers, data scientists, other product managers, and external partners to drive product execution and smooth product launch.
• Define and track metrics to measure success.

Jan 2013 – Jan 2015 · 2 yrs

• Manage and lead the design and implementation of Manhattan SCALE, a WMS for SMEs for a variety of clients across multiple verticals- 3PL, Sports industry, Food and retail, Pharmaceutical, Government Services. Proven track record of managing multiple projects of budgets ~1M across geographies and verticals and leading them to completion, starting from pre-sales through implementation and customer support transition.
• Current Role Includes the following responsibilities:
• Project Management: Managing project budgets $.5-$1M, scope, design, deliverables, issue escalation and resolution, and project resourcing and schedules.
• Design Lead: Complete business process mapping, end to end functional design, interface/integration design and customization.
• Lead Consultant: Leading product implementation-Understand and identify key business process improvements and implement product to process mapping.
• Mentoring/Training/People Management: Manage, mentor and train the consulting team. Leading the offshore development team on projects that I manage.

Jan 2010 – Jan 2013 · 3 yrs

• Lead the implementation and design of Manhattan SCALE WMS for SMEs.

Jan 2007 – Jan 2010 · 3 yrs

• As a senior business analyst in the R&D team in Manhattan Associates, I was the functional lead of the projects that included feature additions in the annual release of Manhattan SCALE.
• Product Management:
• Collaborating with multiple stake holders : Sales, Pre Sales, Marketing, Clients and Consulting to strategize on the product road map, GTM strategy and the long and short term strategy.
• Market research, competitor analysis, gap analysis.
• Interacting with the Customer Advisory Groups (Product Council) and taking product feedback.
• Feature prioritization and business case development for the next version of the product.
• Business Analysis and Design
• Process definition and design
• Scope definition.
• Project Estimation.
• Requirements gathering, definition and mapping
• Functional and feature design.
• Defining and elaborating business cases use cases and business rules.
• Delivery and release management.
• Close collaboration with technical teams on system design.
• Managing the functional team.

Jan 2006 – Jan 2007 · 1 yr

• Product Marketing and Evangelism
• Research and Development on .net Compact Framework.
• Project management for projects on the Windows Mobile platform with Microsoft Mobile and
• Embedded Partners (Infosys, Atom Technologies, and L&T) from concept to completion.
• Project Details:
• Tru Sync- Synchronization Framework for Windows Mobile
• Worked on the architecture and development of TruSync, a synchronization framework for data on
• Windows mobile devices and a back end server.

Jan 2005 – Jan 2006 · 1 yr · Bengaluru, Karnataka, India

• Built the Admin screens of Microsoft Exchange Server 2007 (part of the business logic layer and the entire Graphical User Interface) in collaboration with the Exchange Server team at Microsoft Corp, Redmond.