Dena Giordano

Business Development Executive

Saint Johns, Florida, United States17 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in channel strategy and sales leadership.
Proven track record in partner development and management.
Strong background in B2B and B2C marketing strategies.

Stackforce AI infers this person is a SaaS and MarTech expert with extensive experience in channel sales and partnerships.

Contact

Skills

Core Skills

Sales LeadershipChannel Strategy

Other Skills

Account ManagementB2B MarketingB2C MarketingBusiness DevelopmentBusiness Relationship ManagementChannel PartnersChannel Relationship ManagementChannel SalesCloud ComputingCoaching & MentoringCompensationCompetitive AnalysisContract ManagementCross-functional Team LeadershipCustomer Experience

Experience

17 yrs 2 mos

Total Experience

3 yrs 3 mos

Average Tenure

7 yrs 5 mos

Current Experience

Contentstack

Strategic B2C & B2B Commerce Partnerships, North America

Apr 2025 – Present · 1 yr 2 mos

Siteimprove

Head of GTM Channels, North America

Oct 2022 – Apr 2025 · 2 yrs 6 mos

Siteimprove is a leading enterprise SaaS accessibility and marketing performance platform, to optimize reach, reputation, revenue, and returns.

Channel StrategySales LeadershipExecutive RelationshipsPartner DevelopmentTerritory PlanningEnablement

Techstars

Mentor

Jul 2022 – Present · 3 yrs 11 mos

NegotiationCoaching & MentoringChannel StrategyCompetitive AnalysisSales LeadershipExecutive Relationships+5

Dynamicweb na

Director, North America Partner Alliances and Channels

Sep 2019 – Apr 2022 · 2 yrs 7 mos

Dynamicweb is a global leader in eCommerce, with thousands of customers using the only all-in-one solution for eCommerce, CMS, Marketing, and Product Information Management.

Channel StrategySales LeadershipExecutive RelationshipsCompensationPartner DevelopmentTerritory Planning+1

Saas consultant

Channel Sales, Business Development, & Customer Success Consulting

Jan 2019 – Present · 7 yrs 5 mos

Digital MarketingB2B MarketingNegotiationChannel StrategyCompetitive AnalysisSales Leadership+8

Phrasee

Director, North America Channel Sales and Partnerships

Oct 2018 – Jan 2019 · 3 mos

Phrasee is an artificial intelligence marketing platform using natural language generation to create marketing content for Facebook, SMS, and email.

Channel StrategySales LeadershipExecutive RelationshipsCompensationPartner DevelopmentTerritory Planning+1

Perficient

National Account Manager

Sep 2015 – Sep 2018 · 3 yrs

Perficient is a $900M+ premier national consulting firm that provides expertise and guidance to clients in the areas of digital strategy, enterprise software, and business intelligence.

Channel StrategySales LeadershipExecutive RelationshipsTerritory Planning

Oracle

Strategic Partner Channel Manager

Sep 2013 – Aug 2015 · 1 yr 11 mos

Oracle + Bronto is a leading provider of a SaaS ecommerce marketing automation platform and a major partner to the organizations that make up the global Internet Retailer Top 1000.

Channel StrategySales LeadershipExecutive RelationshipsPartner DevelopmentTerritory PlanningEnablement

Netapp

4 roles

Channel Development Manager

Promoted

Apr 2012 – Jul 2013 · 1 yr 3 mos

NetApp is a Fortune 500 Cloud data services and data management company, focused on simplifying the management of applications and data to accelerate a client's digital transformation.

Channel StrategyDistribution Channel ManagementSales LeadershipExecutive RelationshipsOperations ManagementPartner Development+5