Dennis Y.

CEO

New York City, New York, United States23 yrs 5 mos experience

AI ML PractitionerAI Enabled

Key Highlights

Expert in B2B marketing and product positioning.
Proven track record in sales enablement and revenue growth.
Innovative leader blending traditional and agile marketing strategies.

Stackforce AI infers this person is a MarTech expert with a strong focus on B2B product marketing and sales enablement.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingSales EnablementPositioning (marketing)Agile Project Management

Other Skills

4dxAPIsAgile MethodologiesArtificial Intelligence (AI)BitcoinBlockchainBloggingBrand DevelopmentBrand StrategyBusiness-to-Business (B2B)Data ScienceData VisualizationDigital MarketingDigital MediaEntrepreneurship

About

Marketing leader focused on innovation, rigor and healthy team culture using a four-part process: Discover, Fit, Position and Launch beginning with a traditional Marketing Plan but blending agile marketing principles with leading indicators and a simple scorecard for constantly assessing ROI and team happiness.

Experience

23 yrs 5 mos

Total Experience

3 yrs 5 mos

Average Tenure

2 yrs 8 mos

Current Experience

Market dynamics llc

Head of Product Marketing and AI

Oct 2023 – Present · 2 yrs 8 mos · New York, New York, United States · Hybrid

Specializing in B2B marketing and strategy, Market Dynamics covers market research, product-market fit analysis, go-to-market strategies, storytelling, brand development, digital marketing and sales enablement. Tailored to improve how work gets done - we act as an extension of your team and boost product visibility, engage the desired audience, and deliver against goals. We'll also bring some healthy skepticism to today's marketing methods and a strong understanding of how AI can help accelerate growth and support the team.

Brand StrategyBrand DevelopmentProduct ManagementGo-to-Market StrategyMarketingProduct Marketing+6

Samsung ads

Global Head of Product Marketing

Jan 2020 – Sep 2023 · 3 yrs 8 mos · New York City Metropolitan Area · On-site

Hired to establish and scale the global product marketing function to support a fast-growing CTV business across North America, Europe, South America and Asia.
Established sales enablement function to support 2X sales headcount growth and 1.5X revenue growth
Created product positioning framework that connected consumer benefits to ads product positioning
Established product market fit through product strategy, market assessment and persona knowledge
Expanded headcount by 3X, covering North America and establishing new teams in Europe and APAC regions
Implemented agile product marketing programs alongside simple scorecard and leading indicators to measure downstream impact

Go-to-Market StrategyAgile Project ManagementPositioning (Marketing)pricingBrand StrategyBusiness-to-Business (B2B)+1

Saint peter's university

Adjunct Faculty - Marketing

May 2019 – Sep 2023 · 4 yrs 4 mos · Jersey City, NJ

Hired to blend real-time marketing experience with the rigor of graduate-level marketing science curriculum.
Marketing MS 518 Market Intelligence - Winter 2022
Marketing MS 520 Intro to Consumer Behavior - Spring 2022
Marketing MS 523 Behavioral Research Methods (Marketing Research) - Winter 2019/20
Marketing MS 640 Digital Marketing Analytics - Spring 2020/Fall2020
Marketing MS 620 Integrated Marketing with Mobile - Fall 2020
Marketing MS 550 Digital Marketing Analytics - Spring 2021
Marketing MS 530 Mobile Marketing Mindset - Summer 2021

Outbrain

2 roles

VP, Product Marketing

Promoted

Jan 2018 – Jan 2020 · 2 yrs · New York, NY

Positioning (Marketing)Brand StrategyGo-to-Market StrategySales EnablementProduct Development

Director of Product Marketing

Jul 2015 – Dec 2017 · 2 yrs 5 mos · New York, NY

Resonate

Senior Product Manager

Nov 2013 – Jul 2015 · 1 yr 8 mos

Resonate helps clients understand and act on the things people care about, connecting marketers with audiences based on individual belief systems and values.
Resonate rejects traditional advertising definition of audience based solely on demographics or behaviors. Consumers are people and make decisions based on their values, beliefs and preferences. Resonate works with major consumer brands and public affairs advertisers to apply these insights to digital media plans.