Mar 2020 – Present · 6 yrs 3 mos

• Leading and mentoring the Zonal Sales Team to achieve exceptional results in a dynamic market environment.
• Successfully managed a team of 3 Territory Sales Officers, 94 Sales Representatives, and 30 Re-Distributors, ensuring optimal performance through regular appraisals and targeted improvements.
• Accomplished the challenging feat of achieving a sales target of 150 Cr within a year, showcasing strong leadership and execution skills.
• Proven track record of driving operational improvements, resulting in cost savings and improved profit margins.
• Adept at conflict resolution and negotiation, handling customer concerns promptly, and escalating major issues to ensure customer satisfaction.
• Active participant in continuous improvement initiatives, generating suggestions, and engaging in problem-solving activities to foster teamwork.
• Customer-centric approach with a focus on actively listening and maintaining a friendly and helpful demeanor.
• Conceptualized, developed, and implemented performance enhancement solutions for distribution, identifying and addressing training needs of Sales Officers and Re-Distributors.
• Diligent oversight of overall operations, ensuring strict compliance with organizational norms and contributing to the success of Hindustan Unilever Limited.

Nov 2015 – Mar 2020 · 4 yrs 4 mos

• Delivered services to customer locations within specific timeframes, ensuring the timely and efficient delivery of products.
• Improved operations through consistent hard work and dedication, implementing strategies to enhance efficiency and effectiveness in the sales and capability domain.
• Worked within applicable standards, policies, and regulatory guidelines to ensure compliance, contributing to the promotion of a safe and secure working environment.
• Ensured adherence to industry regulations and guidelines, maintaining a thorough understanding of relevant policies to facilitate compliant operations.
• Actively promoted a safe working environment by implementing and enforcing safety protocols and guidelines for field sales operations.
• Collaborated with cross-functional teams to achieve common goals, fostering a culture of teamwork and cooperation.
• Demonstrated respect, friendliness, and willingness to help wherever needed, contributing to positive customer relationships and customer satisfaction.
• Played a key role in the training and development of sales teams, ensuring that team members are equipped with the necessary skills and knowledge.
• Monitored and assessed individual and team performance, providing constructive feedback and implementing strategies for continuous improvement.
• Stayed informed about market trends, competitor activities, and customer preferences, providing valuable insights to drive strategic decision-making.

Nov 2014 – Nov 2015 · 1 yr

• Developed business for “Perfect Store” and “Perfect Day in Trade” concepts
• Handled complete primary & secondary sales through redistribution stockiest
• Managed challenging assignments of building eminence of key accounts thereby enhancing their revenue growth
• Built & maintained long-term customer relationships with key accounts through delivery of high quality services
• Planned & implemented SKU wise targets for RSs and RSSMs
• Managed and administered various RSs and 3rd party agencies; kept track of overall infrastructure and ROI of RSs
• Organised trainings for RSs, RSSMs and merchandisers

Jan 2011 – Nov 2014 · 3 yrs 10 mos

• Exceeded sales targets by developing and implementing effective sales strategies & Built, directed, and
• motivated a high-performing sales team to consistently surpass goals.
• Conducted research on consumer buying trends and market conditions to formulate a data-driven sales
• strategy & Developed and deployed optimized sales management and revenue development strategies.
• Managed over 1200 accounts within the Gorakhpur territory, ensuring comprehensive coverage and
• customer satisfaction.
• Led a team of 4-6 RSPs (Retail Sales Promoters) and 18 RSSMs (Retail Sales and Service Managers) to
• enhance efficiency and effectiveness in territory management.
• Regularly communicated with territory, regional, and strategic managers for daily support and to align on strategic planning for key accounts.
• Tracked changing product lines to proactively adjust sales strategies and meet dynamic market demands.
• Tracked changing product lines to proactively adjust sales strategies and meet dynamic market demands.
• Monitored and evaluated the performance of the sales team, providing guidance and support as needed.
• Implemented performance metrics to assess and improve team efficiency.
• Conducted training sessions for the sales team to enhance their skills and knowledge.
• Implemented development programs to continuously improve the capabilities of the sales force.