Sep 2024 – Aug 2025 · 11 mos · Hyderabad, Telangana, India · On-site

• Launched a new CRM solution for real estate channel partners, boosting ARR by 100% (INR 18 lakh to INR 36 lakh).
• Implemented an AI summarizer that interprets lead interactions (WhatsApp, notes, calls) to predict the optimal next step and equip users with communication templates, improving lead conversion by 10%.
• Built an AI based data migration tool to automate validation and correction suggestions, resulting in 80% faster data import.
• Rolled out a real estate focused AI chatbot, yielding a 15% increase in leads for clients and working as a new CRM revenue stream.
• Refined product delivery by aligning Scrum teams, defining product roadmaps, prioritizing backlogs, and refining 40+ user stories.
• Refined product delivery by aligning Scrum teams, defining product roadmaps, prioritizing backlogs, and refining 40+ user stories.
• Prioritized features that drove a 25% increase in user engagement by analyzing key product metrics, user behavior and feedback.
• Increased sales conversion by 20% through 50+ product demo sessions for 200+ team members and 50+ potential customers.

May 2022 – Sep 2024 · 2 yrs 4 mos · Indore, Madhya Pradesh, India · On-site

• Strengthened product-market fit by launching 50+ product features, informed by customer research and competitive analysis.
• Improved data integrity and reduced support costs by 25% by developing an app to monitor NetSuite integration.
• Executed 7+ API and data integrations with systems like NetSuite, Kustomer, Klaviyo, Boomi,Iterable, Easypost, and Shopify.
• Boosted product adoption by 20% through comprehensive product documentation (APIs, user manuals, and integration flows).
• Launched a self onboarding app, improving retention rate and reducing new customer onboarding time by 82%( 2 hrs to 20 mins).
• Successfully executed the GTM strategy for an Omnichannel BI and Analytics solution, driving a 30% increase in inbound traffic.

Jan 2021 – May 2022 · 1 yr 4 mos · Indore, Madhya Pradesh, India

• Increased brand visibility and generated INR 108,000 in sales by launching a health food product and partnering with 30+ gyms.
• Onboarded 50+ sustainable food brands and achieved INR 1,50,000+ in revenue with an average order value of INR 600.
• Launched an organic spice brand, partnering with 100+ traditional retailers to generate quarterly revenue of INR 90,000.
• Executed GTM strategies for new product launches, including a health food product line and an online store, ensuring alignment with market trends and audience needs.
• Implemented digital marketing strategies across SEO, SEM, and social media, driving brand visibility, traffic, and customer acquisition.
• Collaborated with cross-functional teams to run targeted campaigns via Google Ads, ensuring alignment with growth objectives and GTM plans.
• Created marketing collateral, such as product brochures, pitch decks, and brand assets, to support sales enablement.
• Developed retail marketing strategies, fostering partnerships with gyms and retailers to amplify product reach and sales potential.
• Key Achievements
• Generated INR 1.5 Lakh in monthly revenue by launching a health food product line and leveraging partnerships with 30+ gyms.
• Achieved 500+ sales in the first quarter of an online store launch through optimized SEO, SEM, and social media strategies.
• Secured INR 90,000 in quarterly revenue by collaborating with 100+ retailers to launch an organic spice brand, aligning GTM initiatives with retail marketing efforts.
• Enhanced sales conversions through the development of high-quality marketing materials and tailored promotional strategies.

Dec 2019 – Jan 2020 · 1 mo · Indore, Madhya Pradesh, India · Hybrid

• Executed demand generation campaigns to align marketing efforts with sales objectives, targeting key customer segments.
• Implemented SEO optimization strategies to enhance search rankings, improve web visibility, and drive organic traffic.
• Designed and deployed targeted content strategies across social media platforms, fostering engagement and expanding the brand’s presence in key markets.
• Key Achievements
• Increased qualified leads by 50% through strategic demand generation campaigns, driving measurable growth.
• Improved search rankings and web visibility, significantly boosting organic traffic and brand recognition in competitive markets.
• Expanded social media following and engagement across platforms by executing content strategies that resonated with target audiences.