Mar 2024 – Jul 2025 · 1 yr 4 mos · Gurugram, Haryana, India

• Key Responsible Areas:
• Data Analytics: Utilized data-driven insights to make informed decisions and optimize campaign performance.
• A/B Testing: Conducted A/B tests to refine ad copy and design, improving conversion rates.
• SEO Strategy: Implemented SEO strategies to enhance organic visibility and drive traffic.
• Market Research: Conducted market research to identify consumer trends and competitors' strategies.
• Budget Management: Effectively managed advertising budgets to maximize ROI.
• Cross-Functional Collaboration: Collaborated with cross-functional teams to align marketing strategies with overall business goals.
• Content Strategy: Developed and executed content strategies to engage and retain customers.
• Social Media Advertising: Proficient in leveraging social media platforms for advertising and brand promotion.
• Email Marketing: Executed successful email marketing campaigns for customer engagement and retention.
• Reporting and Analytics: Utilized reporting tools to track and analyze campaign performance, making data-driven decisions.
• Key Performance Indicators:
• Conversion Rate: Measure the percentage of website visitors who take the desired action, such as making a purchase or signing up for a newsletter.
• Click-Through Rate (CTR): Track the percentage of users who click on your ad compared to the total number of users who saw it, indicating ad engagement.
• Return on Investment (ROI): Calculate the revenue generated relative to the cost of marketing campaigns to assess their effectiveness.
• Customer Acquisition Cost (CAC): Determine the cost of acquiring a new customer, helping to manage marketing expenses efficiently.
• Customer Satisfaction (CSAT): Monitor customer satisfaction levels to ensure that marketing efforts positively impact the overall customer experience.
• Ad Quality Score: Assess the quality and relevance of your ads, impacting their visibility and cost in platforms like Google Ads.

May 2021 – Mar 2024 · 2 yrs 10 mos · Gurugram, Haryana, India

• Professional Experience:
• Managed end-to-end digital ad campaigns for direct-to-consumer initiatives, collaborating with clients, creative teams, and tech teams when necessary.
• Led flagship product launches, orchestrating successful tower events to enhance brand visibility and engagement.
• Coordinating internal and external media placements, encompassing platforms like Google Display Network, D2C/B2B marketing, Criteo, 91 mobiles, Demand sides, Smartprix, Smartprice, and Gsm arena, allowed me to effectively optimize campaigns and maximize revenue growth through Product Listing Ads (PLA) and Dynamic Product Ads (DPA).
• Effectively coordinated internal and external media placements, including Google Display Network, 91 mobiles, Demand sides, Smartprix, Smartprice, and Gsm arena.
• Executed Product Listing Ads (PLA) and Dynamic Product Ads (DPA), optimizing affiliates' inventory and driving revenue growth.
• Crafted compelling ad copies for search, performance marketing, and social media, along with Sitelink extensions for upcoming launches, events, and routine tasks.
• Key Achievements:
• Streamlined campaign processes, reducing errors and enhancing work delivery efficiency.
• Collaborated with art designers and copywriters, ensuring cohesive and impactful ad creatives.
• Successfully maintained brand guidelines, resulting in consistent messaging across various platforms.

Jan 2021 – May 2021 · 4 mos

• Assisting buyers for the entire sub-category wise inventory of top selling SKUs, OOS Monitoring, Product QC, PO Generation, Product Mapping, PDP Content Creation.
• Have an expert hand on catalog content creation and PDP generation along with rich content and image updates.
• Managing coordination between multiple task owners to regulate work flow such as products buying regulations, packaging, PDP, Agreements and Statment of work.
• Learning to grow sub-category catalog with buyers and senior buyers such as New SKUs add-up, Information Search (Data Mining).
• Closely working with vendors and suppliers to create clear and informative inventory for product mapping till the products are inbound.
• Helping other teams such as Catalog, Vendor Agreement and Registration, Purchase Order.
• Stock Monitoring (in-stock+in-transit) and ensuring the products are inbounded by TAT.
• Possess a sound knowledge of Microsoft Excel, JIRA and Service Desk.

Jul 2020 – Feb 2021 · 7 mos

• Assisting buyers for the entire sub-category wise inventory of top selling SKUs, OOS Monitoring, Product QC, PO Generation, Product Mapping, PDP Content Creation.
• Have an expert hand on catalog content creation and PDP generation along with rich content and image updates.
• Managing coordination between multiple task owners to regulate work flow such as products buying regulations, packaging, PDP, Agreements and Statment of work.
• Learning to grow sub-category catalog with buyers and senior buyers such as New SKUs add-up, Information Search (Data Mining).
• Closely working with vendors and suppliers to create clear and informative inventory for product mapping till the products are inbound.
• Helping other teams such as Catalog, Vendor Agreement and Registration, Purchase Order.
• Stock Monitoring (in-stock+in-transit) and ensuring the products are inbounded by TAT.
• Possess a sound knowledge of JIRA and Service Desk.

May 2019 – Jul 2020 · 1 yr 2 mos

• Functioning in the Catalog Quality Team with catalog content structuring as a key responsible area.
• Handling operations like product's catalog enrichment (Scraping and authentications) and concerning issues using project management/tracking platforms.
• Working closely with vendor and manage reviewing of catalog's data.
• Balanced knowledge of content/data structuring(template suitability) and content management tools (Modifications and Publications).
• Managing discussions with Reporters to fix content related subjects.
• Closely monitoring vendor review for catalog services and management.
• Work on image reviewing and cultivating an assured customer's experience on catalog.

Jun 2017 – Mar 2020 · 2 yrs 9 mos · Dwarka Area, India

• Responsible to create category content for product PDP.
• Producing blogs and press releases for various online marketing platforms.