May 2025 – Present · 1 yr 1 mo · Remote

• The Product Marketing Alliance’s mission is simple: to elevate the role of product marketing, and we did this by giving the function a voice, establishing its value in an organizational map, and ensuring PMMs worldwide have had a central hub of resources to upskill.

Oct 2021 – May 2025 · 3 yrs 7 mos · Bangalore Urban, Karnataka, India · Remote

• As a Product Marketing Associate at UnitedLayer, I lead product marketing initiatives to drive customer adoption, enhance competitive positioning, and support revenue growth through strategic content and market insights.
• 1. Managed PMM intake requests in Asana, streamlining priorities and tracking deliverables for efficient execution.
• 2. Conducted market and competitor research using SEMrush and AlphaSense, informing GTM strategy and messaging.
• 3. Developed competitive intelligence playbooks and battlecards, enabling sales teams to differentiate effectively.
• 4. Automated tracking of competitor updates on features, pricing, and positioning for proactive market response.
• 5. Integrated customer voice and insights into GTM content, boosting sales enablement and product adoption.
• 6. Collaborated cross-functionally with Product, Sales, and Marketing to align messaging and launch execution.
• 7. Created data-backed content frameworks to support lead generation and pipeline growth.
• 8. Delivered actionable insights for content strategy, storytelling, and positioning initiatives.
• 9. Enhanced visibility into competitor trends and internal knowledge sharing through structured reporting.
• 10. Supported demand gen campaigns through targeted messaging aligned with buyer personas.
• I continue to drive innovation in content strategy, competitive marketing, and GTM enablement, contributing to UnitedLayer’s sustained growth and market leadership.

Sep 2019 – Sep 2020 · 1 yr · Bengaluru, Karnataka, India · On-site

• In my role as a Content Specialist at Impelsys, I contributed to strategic marketing initiatives for B2B SaaS products by translating research into impactful content that supported GTM strategies and revenue growth.
• 1. Conducted market research and competitor analysis to inform positioning frameworks and messaging strategies.
• 2. Created sales enablement content including battlecards, positioning guides, and infographics to support field teams.
• 3. Developed product feature descriptions focused on value propositions for enterprise cloud-based SaaS solutions.
• 4. Collaborated with cross-functional teams to shape messaging aligned with customer needs and market dynamics.
• 5. Supported customer success projects by delivering targeted content for improved engagement and retention.
• 6. Transformed insights from AI tools into timely messaging updates, keeping campaigns relevant and competitive.
• 7. Created strategic collateral that improved brand awareness and campaign effectiveness across target segments.
• 8. Contributed to GTM planning through storytelling techniques that elevated brand positioning and clarity.
• 9. Ensured content alignment with evolving industry trends and enterprise customer requirements.
• 10. Played a key role in building content frameworks for B2B campaigns across digital channels.
• My contributions at Impelsys strengthened sales effectiveness, improved messaging clarity, and supported growth in a competitive enterprise software landscape.

Apr 2018 – Apr 2019 · 1 yr · Bengaluru, Karnataka, India · On-site

• At Infrrd.AI, I led end-to-end content development and marketing campaigns focused on enhancing brand presence, increasing traffic, and supporting product marketing for AI-driven enterprise solutions.
• 1. Managed marketing campaigns across digital platforms, aligning content with AI product messaging and brand strategy.
• 2. Increased organic traffic by ~35% through SEO-optimized blogs, landing pages, and performance tracking.
• 3. Conducted competitive benchmarking to support product marketing roadmaps and inform positioning.
• 4. Created brochures, newsletters, and sales collateral tailored to tech-savvy enterprise audiences.
• 5. Coordinated email marketing campaigns focused on AI and automation trends to boost engagement.
• 6. Led SEO initiatives using data analytics and metrics to drive content visibility and performance.
• 7. Translated customer survey data into insightful content pieces that supported demand generation.
• 8. Delivered competitive intelligence reports that informed content direction and GTM planning.
• 9. Collaborated with product teams to align content themes with roadmap priorities and feature rollouts.
• 10. Maintained consistent voice and tone across communication channels, reinforcing brand identity.
• My work at Infrrd.AI played a vital role in increasing digital engagement, strengthening brand positioning, and supporting marketing strategies for AI-powered enterprise offerings.

May 2016 – Feb 2018 · 1 yr 9 mos · Bengaluru Area, India · On-site

• As a Jr. SEO Copywriter at Strategic Marketing Services, I contributed to digital marketing strategies by creating SEO-aligned content that boosted brand visibility, organic traffic, and audience engagement across platforms.
• 1. Developed and maintained an organized content calendar to ensure consistent and targeted publishing across digital channels.
• 2. Increased website traffic by ~35% through the creation of SEO-optimized blogs, landing pages, and case studies.
• 3. Crafted keyword-rich content aligned with on-page SEO strategies, improving search rankings and content discoverability.
• 4. Designed engaging visuals for blogs and social media using tools like Canva and Visme to enhance content impact.
• 5. Collaborated with digital marketing teams to align content with campaign goals and lead generation strategies.
• 6. Leveraged SEO tools like Ahrefs, Google Analytics, and SEMrush to conduct keyword research and performance tracking.
• 7. Refined content based on analytics insights, leading to a 25% increase in organic traffic within six months.
• 8. Wrote compelling copy tailored to industry-specific personas, driving user engagement and reducing bounce rates.
• 9. Executed content updates and refresh strategies to ensure ongoing relevance and performance optimization.
• 10. Supported brand awareness efforts through the development of targeted social media content and blog campaigns.
• My work at Strategic Marketing Services strengthened digital visibility and played a key role in enhancing organic growth, user engagement, and content performance across SEO-focused initiatives.

Jul 2013 – Apr 2016 · 2 yrs 9 mos · Kolkata Area, India · On-site

• As Sr. Content Developer at Foreseegame, I led content creation and digital engagement efforts that fueled brand growth, enhanced customer experience, and improved visibility across platforms.
• 1. Managed and updated website content to ensure relevance, accuracy, and alignment with evolving brand objectives.
• 2. Produced weekly blog posts focused on user interests and market trends, contributing to a consistent increase in website visitors.
• 3. Analyzed monthly engagement metrics across social platforms to guide content decisions and strategy adjustments.
• 4. Tailored content strategies based on audience behavior and insights, improving engagement and shareability.
• 5. Facilitated campaign strategy development and executed content optimization for targeted reach and visibility.
• 6. Enhanced brand engagement by ~20% through refined messaging and demographic-specific content initiatives.
• 7. Developed content calendars aligned with marketing goals and seasonal campaigns for maximum impact.
• 8. Collaborated with design and marketing teams to align visuals and messaging across digital assets.
• 9. Utilized feedback loops and performance data to continuously iterate on content for improved results.
• 10. Contributed to building a cohesive brand voice and user-centric messaging across blogs and social platforms.
• My work at Foreseegame played a key role in scaling content-driven engagement and building a strong foundation for brand awareness through data-informed content strategies.