May 2022 – Nov 2025 · 3 yrs 6 mos

• In my current role, I have established and led three new business units, guiding cross-functional
• teams ranging from 5 to over 40 members across content, video, partnerships, and marketing. I co-developed a comprehensive 3-year revenue and product roadmap with the CXO team, prioritizing initiatives across subscriptions, commerce, and video monetization. My focus has been on translating strategic initiatives into actionable execution sprints, ensuring alignment and collaboration across teams. I have also designed frameworks for measuring incremental revenue from platform partnerships and branded video initiatives, optimizing our marketing efforts for maximum impact.
• Achievements: I successfully executed paid campaigns that resulted in over 100K targeted followers and a remarkable 14x monthly lift in Facebook Bonus revenue. Additionally, I designed a category-displacement strategy that positioned Sportskeeda as the global leader in combat sports. My efforts in scaling the video business have led to over 2,000 monthly assets and a reach of 250 million, significantly contributing to the companys revenue. I also expanded our Snapchat publisher footprint to over 20 channels, achieving 5.2 million followers, and scaled our YouTube channel to over 1 million subscribers.

Mar 2020 – May 2022 · 2 yrs 2 mos

• As a Product Manager, I directed the end-to-end product roadmap for our core content platform,
• collaborating with editorial and analytics teams to double our monthly active users from 4 million to 8 million. I implemented data-driven UX/UI improvements that enhanced user engagement and adopted Agile and Scrum frameworks to ensure timely delivery of features and stakeholder alignment.
• Achievements: I introduced real-time analytics dashboards that reduced decision-making cycles by 30%,
• enabling faster optimization of our content strategy. My initiatives led to a 60% increase in content supply, a 50% boost in average view time, and a 70% increase in sessions, all driven by user behavior insights and competitive intelligence.

Mar 2019 – Mar 2020 · 1 yr

• Leading combat sports section in Sportskeeda. Driving growth both in terms of traffic and partnerships using SEO, Content Optimization, & Partnerships.
• In my role as SEO Manager, I formulated and led a comprehensive SEO strategy that
• encompassed technical, on-page, and off-page optimization. I collaborated with engineering teams to
• implement Core Web Vitals optimization, significantly improving our site performance metrics.
• Achievements: I built and scaled a high-performing SEO and content team, achieving a remarkable growth in US monthly active users from 2 million to 4 million through technical SEO optimizations and the launch of four new distribution channels.
• Managed and scaled a 30+ member SEO and content team, expanding content distribution channels from 2 to 6.
• Drove organic reach improvements and elevated the platform’s market position through technical SEO enhancements and new channel launches.

Aug 2017 – Feb 2019 · 1 yr 6 mos · Bengaluru Area, India

• ClearTax is supporting the largest Tax regime change since independence with ClearTax GST Software.
• With more than 100,000 businesses onboard, we boast of illustrious clients like, Puma, Whirlpool, Sandwick, JLL, Zomato, Leela Hotels, Kirloskar, Vishal Megamart, Reckitt Benckiser, Sumitomo, Fujitsu and many more.

Dec 2015 – Jan 2016 · 1 mo · New Delhi Area, India