Divyansh Sethi

Business Development Executive

Ghaziabad, Uttar Pradesh, India1 yr 6 mos experience

Most Likely To Switch

Key Highlights

Led high-impact campaigns generating significant revenue growth.
Successfully managed a large community of 25K+ ambassadors.
Expert in data-driven decision-making and campaign optimization.

Stackforce AI infers this person is a Fintech and Marketplace Growth Analyst with strong expertise in campaign management and data analytics.

Contact

Skills

Core Skills

Campaign ManagementData AnalysisBusiness AnalysisGrowth MarketingBusiness DevelopmentCommunity ManagementInfluencer Marketing

Other Skills

Analytical SkillsCampaign StrategiesCleverTapSQLData VisualizationClient EngagementCampaign TrackingLead GenerationCommunity EngagementStrategic OutreachCommunicationNetworkingCustomer Lifecycle ManagementStandard Operating Procedure (SOP)Performance Marketing

About

Strategic Growth & Analytics Professional with experience in campaign operations, program management, and data-driven decision-making across fintech and marketplace ecosystems. Currently leading Cashback & Offers at Paytm (One97 Communications Limited), driving end-to-end campaign strategy, category operations, and performance analytics to improve user engagement, retention, and revenue. Contributing to key initiatives including UPI growth, Paytm Gold & Silver launches, and high-impact festive campaigns. Skilled in A/B testing, user segmentation, SQL, and CRM tools to optimize campaign ROI and customer journeys. Previously at foundit (Zuno), built and scaled influencer programs from scratch, driving campaigns that generated ₹8L+ revenue while managing client relationships with brands like PhonePe, Dabur, and Tech Mahindra. Led backend operations, campaign management, and performance tracking, contributing to a ₹25L+ pipeline and optimizing hiring campaigns under PPI & PPJ models. Experienced in managing large-scale communities (25K+ ambassadors), driving brand initiatives, increasing traffic, and leading cross-functional projects. Strong in stakeholder management, execution, and mentoring teams to deliver scalable growth outcomes.

Experience

1 yr 6 mos

Total Experience

9 mos

Average Tenure

9 mos

Current Experience

Paytm

Team Lead - Campaign Operations and Growth

Aug 2025 – Present · 10 mos · Noida · Hybrid

Leading the Cashback & Offers vertical, driving end-to-end campaign operations with a focus on revenue growth, user engagement, and retention.
Managing escalations (CST) and A/B testing experiments to optimize campaign effectiveness and enhance customer experience.
Coordinating across Category, Product, and Design teams for campaign requests, including banner/logo creation, content development, and campaign alignment with brand objectives.
Utilizing CleverTap segmentation to deliver targeted campaigns and personalized customer journeys.
Building and maintaining SOPs, CTAs, and process documentation to ensure efficiency and standardization across campaigns.
Proficient in tools like Jira, CleverTap, and Paytm’s in-house campaign operation tools for smooth execution and tracking.
Driving data analysis, cleanup, and visualization to identify trends, measure performance, and support decision-making.
Collaborating with top partnered brands to strategise, execute, and monitor co-branded campaigns, ensuring maximum ROI.
Designing and implementing campaign strategies that blend creativity with data-driven insights to boost engagement and conversions.

Analytical SkillsCampaign StrategiesCampaign ManagementData Analysis

Foundit

2 roles

Business Analyst

Aug 2024 – Jul 2025 · 11 mos · Noida, Uttar Pradesh, India · Hybrid

🔹 Promoted from Intern to full-time role to independently lead high-impact business and marketing projects.
🔹 Launched and scaled influencer-driven campaigns, contributing to key revenue-driving initiatives.
🔹 Managed backend operations including CRM platforms, job portals, and campaign tracking systems.
🔹 Led hiring campaigns under PPI & PPJ models; improved turnaround time by 20%.
🔹 Drove user acquisition strategies for ONDC brands like Pincode, enhancing campaign ROI.
🔹 Built and streamlined lead generation, cold outreach, and client engagement processes.
🔹 Mentored a team of 4–5 interns across sourcing, reporting, and client delivery projects.
🔹 Implemented process automation that boosted project efficiency by 30%.
🔹 Conducted stakeholder analysis and managed client relationships to ensure 100% project success.
🔹 Identified upsell and cross-sell opportunities, increasing client engagement by 18%.
🔹 Hands-on exposure across Growth Marketing, Talent Acquisition Strategy, Influencer Campaigns, and Operations.

Analytical SkillsCleverTapBusiness AnalysisGrowth Marketing

Growth Management & Operations

Dec 2023 – Aug 2024 · 8 mos · Noida, Uttar Pradesh, India · Hybrid

🔹 Spearheaded growth and retention strategies for a 25K+ campus ambassador network, collaborating with TPOs across 100+ colleges and improving placement outcomes by 15% through data-backed insights.
🔹 Successfully led end-to-end influencer programs for brands in jewelry and furniture rental industries—handled influencer onboarding, store visits, content planning, and campaign execution.
🔹 Supervised campus ambassadors from top colleges to run paid promotions for multiple brands such as Rentomojo and LearnTube, boosting brand visibility among student audiences.
🔹 Managed sponsorships and collaborated on college events to increase student engagement and brand partnerships.
🔹 Drove bulk student applications for large-scale hiring campaigns with brands like Capgemini, Tech Mahindra, and Dabur through strategic outreach and ambassador-led promotions.
🔹 Delivered results across community operations, influencer marketing, employer branding, and student engagement.

Lead GenerationData AnalysisCommunity ManagementInfluencer Marketing

Coding ninjas

Growth Intern

May 2022 – Oct 2022 · 5 mos · Remote

🔹 Engaged 100+ developers via LinkedIn to build community and drive lead generation.
🔹 Analyzed interview data to provide actionable insights for a new developer-focused platform.
🔹 Collaborated with product and marketing teams to align platform features with user needs, improving lead conversion by 20%.

CommunicationNetworking