Parul Tandon

Brand Manager

India13 yrs 6 mos experience

Highly Stable

Key Highlights

13 years of experience in Digital Marketing and Brand Management.
Expert in creating impactful brand films and digital marketing strategies.
Proven track record in e-commerce and performance marketing.

Stackforce AI infers this person is a seasoned Marketing professional with expertise in MarTech and E-commerce.

Contact

Skills

Core Skills

Digital MarketingBrand ManagementProduct Launch

Other Skills

Media PlanningSocial Media MarketingSEOSEMAnalyticsMarketing StrategyProduct MarketingMarket ResearchBrand filmATLBTL ActivationsContent DevelopmentAccount ManagementCampaign ManagementStrategic Sales

About

A seasoned Marketing professional with 13 years of experience of Digital Marketing and Brand Management. Brand Management, Brand Film creation - TVCs & Digital Films, Digital Marketing, Media Planning, e-commerce, Social Media Management, ATL and BTL activations, Event Management, agency management. I work with Consumer first approach with an ROI mindset. Time Management, Productivity, Enthusiasm to learn new things and Social connections keep me going. ACADEMIC HIGHLIGHTS: • Delhi College of Engineering (MBA) • Bharati Vidyapeeth College of Engineering (BTech) • The Wharton School of The University of Pennsylvania (Digital Marketing Certificate Program)

Experience

13 yrs 6 mos

Total Experience

2 yrs 9 mos

Average Tenure

2 yrs 6 mos

Current Experience

Kohler india

Senior Brand Manager

Nov 2023 – Present · 2 yrs 6 mos · India · On-site

Shree cement ltd.

Marketing Lead

Jun 2023 – Nov 2023 · 5 mos · Gurgaon · On-site

Responsible for creating Brand collaterals including Films (TVC & Digital) | Media Planning
Market Research studies including Brand Equity & Health | Brand Architecture study | Competition Analysis.
Setting up the entire Digital Marketing Framework - Website, Social Media Handles, Performance marketing

Digital MarketingBrand Management

Apollo tyres ltd

Marketing Manager - Passenger Vehicle category

May 2018 – Jun 2023 · 5 yrs 1 mo · Gurugram, Haryana, India · On-site

Brand Manager for Passenger Vehicle segment (Car, SUV and Two-wheeler) – Handling all ATL and BTL activations for the category.
Brand Communication creation - Television commercials and Digital Films.
Leading Performance Marketing arm for Brand and E-commerce portals - SEO, SEM, Display, Programmatic, Social, Local SEO, Affiliate, Remarketing campaigns, Influencer activations, Online Reputation Management, Analytics.
Creating Go To Market plans for 360 Degree launch of new Products and Services – Defining 4P’s, studying industry insights, competition analysis, appropriate marketing channel and Spend Mix.
Launch of E-commerce portal for the Brand. P&L responsibility, Customer Acquisition, ROAS and Conversion rate optimization, Consumer funnel improvement, consumer insights and competition analysis.

Social Media MarketingProduct LaunchBrand Management

Adobe

Consultant - Digital Marketing

Jan 2015 – May 2018 · 3 yrs 4 mos · Noida, Uttar Pradesh, India

Responsible for consulting APAC clients on Digital Marketing strategies including Search, Display, Social, Video, Programmatic on Adobe Ad Cloud. Handled clients across various verticals ranging from Insurance, Ecommerce, Media & Automotive - MakeMyTrip, Ferns & Petals, Nissan Automotive, IFlix Media (Singapore) to name a few.
Leading DSP Consulting team in India