Oct 2024 – Present · 1 yr 8 mos · Raleigh, North Carolina, United States · Hybrid

• Matchpointe by Elissa is a design studio specializing in tailored interiors for high-performing professionals — especially executives, entrepreneurs, and discerning homeowners seeking intelligent, elevated spaces.
• I focus on two service tracks:
• Virtual Concierge Design — for remote clients who want a streamlined, shoppable experience with minimal friction
• Full-Service Remodels — for Raleigh / Research Triangle-area clients upgrading kitchens, primaries, and living spaces with long-term value in mind
• My aesthetic blends architectural clarity, layered textures, and a refined, masculine edge. From moody home offices to quietly luxurious kitchens, I design with intention — favoring timeless materials, thoughtful restraint, and spaces that support how my clients actually live and work.
• With a background in corporate strategy and 20 years in NYC and Austin, I bring both precision and intuition to every project.

Jul 2024 – Oct 2024 · 3 mos · Austin, Texas, United States

• Led strategic partnerships for all non-gaming industries. Notable deals included:
• Product partnership with eBay enabling sellers to showcase sneakers in 3D
• Strategic partnership with Booz Allen Hamilton to help federal agencies build digital twins to industry standards
• Strategic partnership with Capgemini, Unity’s first alliance with a global systems integrator back in 2022
• The subsequent divestment of Unity’s professional services team and Industry business to Capgemini Engineering while simultaneously elevating Unity to a tier 1 Capgemini Group partner
• Product partnership with Walmart to build Immersive Commerce in 3D

Dec 2020 – Jun 2024 · 3 yrs 6 mos · Austin, Texas, United States

Apr 2020 – Dec 2020 · 8 mos

May 2018 – Oct 2019 · 1 yr 5 mos

Jul 2013 – May 2018 · 4 yrs 10 mos

Oct 2011 – Jun 2013 · 1 yr 8 mos

• Led “Shazam for TV” the second screen initiative that provided a platform for brands and broadcasters to build companion content experiences on mobile.
• Built a global in-house agency team to operationalize and produce content across mobile operating systems.

Jan 2010 – Oct 2011 · 1 yr 9 mos

Jul 2008 – Jul 2009 · 1 yr

Mar 2005 – Jun 2007 · 2 yrs 3 mos

• Launched the Branding Initiatives team to work closely with the Director of Ads Engineering on the development of platforms to address the needs of Fortune 1000 advertisers
• Repositioned Google with the executive suite by developing the vision and content for six regional CMO Summits in 2006 and the second annual series in 2007
• Built the Super Bowl XLI & XLII packages, creating opportunity for sponsors to extend their investment into the digital environment
• Inspired an engineering team to build Google Sports Onebox

Nov 2003 – Jul 2008 · 4 yrs 8 mos

• Led a cross-platform development effort to define the next generation of ad metrics to grow Google’s advertising revenue across sales channels
• Developed several hypotheses around ad effectiveness metrics and gained the support of Product Managers across Google Media Platforms, Quantitative Research and Analytics to experiment with these potential product ideas
• Drove research discussions with the largest global advertising agencies and The Ad Council to beta test these ideas, build R&D partnerships and joint PR

Nov 2003 – Mar 2005 · 1 yr 4 mos

• Drove national sales strategy across direct, inside and online sales channels
• Performed quarterly performance reviews for the top classifieds clients ($70MM annual)
• Owned all research and analysis responsibilities across real estate, careers, personals, legal, yellow
• pages/directories and newspapers
• Created the Local Business Plan for Google’s executive management team ($93B market)
• Managed the design of a Local inventory dashboard
• Designed a Local research study to reveal consumer behavior shifts from analog to digital.

Jan 2002 – Nov 2003 · 1 yr 10 mos

Jul 2001 – Nov 2001 · 4 mos

Jan 2000 – Jul 2001 · 1 yr 6 mos

Jan 1999 – Jan 2001 · 2 yrs