Emma Ståhl ❄️ — VP of Engineering
I am a result-orientated senior marketing manager with experience from SaaS companies mainly in the IT industry, Fintech and Edtech, with a major focus on generating leads, ABM, ABA, marketing automation, digital marketing, social media and lead nurture. In channels such as emails, webinars, virtual events, virtual round tables, paid and organic social media. I have solid experience from marketing management in both strategic and operational hands-on planning, executing, analyzing, optimizing, evaluation of strategies and plans in marketing and communication. As well as deep knowledge in demand generation with experience in close cooperation with stakeholders. Some of my main strengths are my creativity and agile attention skills that ensure the result of marketing are combined with corporate targets on go-to-market and the reality of today's fast moving challenges. With extensive experience and understanding, I adapt quickly to new processes as well as creating new processes. I have a great understanding on how to maintain and drive marketing management effectively by using scrum as sprints in both larger and smaller companies. -> Planning, developing and executing demand generation campaigns such as webinars, virtual events, lead nurture, marketing automation, ABM, ABA, content syndication, third party vendor campaigns, developing and executing vertical campaigns. -> Partnering and collaborating with different stakeholders from teams to create high-value campaigns that drive pipeline. -> Analytics and reporting using Marketo, Pardot, Qlik, Domo, Engagio, Excel and Salesforce to measure KPI, ROI, and QBR. -> Planning and working on improving the go-to-market strategies for lead scoring, lead lifecycle, lead nurture and attribution modules. Knowledge: Marketo Pardot Salesforce, Compass ON24, Zoom, Bluejeans, BrightTALK Microsoft Excel / Google Sheet Microsoft Office & Google & Microsoft Confluence Wordpress Adobe CS5 Social Media, SEO/SEM, Hootsuite iMovie, Vidyard, You Tube Google analytics, Qlik sense, Domo, Engagio Asana, Monday.com, Jira
Stackforce AI infers this person is a seasoned marketing professional specializing in B2B SaaS and demand generation.
Location: Stockholm, Stockholm County, Sweden
Experience: 26 yrs 6 mos
Skills
- Demand Generation
- Marketing Automation
- Marketing Management
- Sales
- Business Development
Career Highlights
- Proven expertise in demand generation and marketing automation.
- Strong background in B2B marketing across multiple industries.
- Exceptional skills in planning and executing integrated marketing campaigns.
Work Experience
Snowflake
Head of Field Marketing, EMEA North (3 mos)
Manager, Field Marketing Nordics (2 yrs)
Senior Field Marketing Manager, Nordics (1 yr 11 mos)
Ouriginal
Global Demand Generation Manager (1 yr 2 mos)
Tradeshift
Global Demand Generation Marketing Manager (2 yrs 8 mos)
Qlik
Field Marketing Manager, Nordics (7 mos)
Tech Data Sverige
Program Marketing Manager (3 yrs 1 mo)
IBM
Program Marketing Manager at SWG Marketing Channel (2 yrs)
Astcom AB
Key Account Manager (1 yr 8 mos)
Dialect AB
Key Account Manager (5 yrs 6 mos)
Nokia Store, Dialect
Key Account and Store Manager (1 yr 3 mos)
Market Service Group, MSG
Key Account Manager (1 yr 8 mos)
Standby Workteam AB
Booker (3 mos)
SOBER Communication AB
Telecommunication Sales (2 yrs 9 mos)
Education
Bachelor in Business Economics at Gävle University
Gymnasieexamen at Af Chapman High School
