Erica Zelaya — Associate Partner

I’m passionate about what I do, and this comes through in how I love to be in-front of customers; how I have repeatedly navigated turbulence with enthusiasm; helping companies and clients solve problems impeding business distinction—and marketing, brand, and revenue success. I leverage a robust PR and Media Relations background to convey a compelling story of mission, vision, values, products, and services to diverse markets, retail channels, clients, partners, influencers, and employees. I offer a 360-degree understanding of the NextGen Marketing landscape spanning entry into e-retail channels and development and execution of GTM and integrated co-marketing strategies, management of high-profile corporate partnerships, as well as the nuanced messaging involved in promoting the latest AI products and 4P product suites. In my current role as a global strategic marketing leader with NextGen computing pioneers AMD, I have led and expanded our most important partner relationships with Microsoft and HP, while running consumer GTM campaigns and cultivating additional partnerships that have helped us realize meteoric AI product growth— including PC laptops and desktops powered by the latest AMD Ryzen AI and Ryzen processors. Throughout a 20+ year career, in positions of increased responsibility, I have been able to: ***Accelerate symbiotic relationships and agreements with some of the world’s most recognizable companies, partners, and customers—from Amazon and Microsoft, to HBO, the NFL, Miller Coors, 7Eleven, and many others ***Manage complex retail cycle planning ecosystems to deliver impactful results through key seasonal shopping events, and co-marketing programs driving demand and sales velocity ***Drive ambitious integrated sales and marketing efforts to simultaneously produce the two best-selling products in the 4P Laptop category for HP and Microsoft *** Help create and produce “Imagine Cup” event (MS for Students) with CEO and Executive Staff—a global college competition to incubate development of “products for human good”, utilizing Microsoft software ***Help bring the NFL to Prime via Amazon Channels—telling a compelling story inspiring a new night of NFL games—to date garnering $500B+ gross sales revenue for Amazon ***Oversee event and PR efforts that delivered $300M first-week global sales for Microsoft Gaming Studios’ Halo-3 as an Xbox 360 and games publicist I welcome contact through LinkedIn. Let’s talk!

Stackforce AI infers this person is a B2B Marketing Leader with expertise in AI and strategic partnerships.

Location: Seattle, WA, USA

Experience: 25 yrs 1 mo