Jan 2023 – Feb 2025 · 2 yrs 1 mo

• RXO (NYSE: RXO) is a leading provider of asset-light transportation solutions, specializing in freight brokerage, managed transportation and last mile logistics. The company serves 50,000+ customers across North America, including many Fortune 500 brands. Known for its proprietary technology and data-driven approach, RXO helps businesses move goods efficiently and scale supply chain operations.
• As head of external communications at RXO, I architected and led the company’s post-IPO PR strategy, positioning the brand as a leading force in transportation and logistics. I oversaw a multi-channel media campaign that drove a 60% increase in positive coverage within the first year, while cultivating relationships with key financial, industry, and national media outlets to secure consistent, high-impact placements. I also launched a C-suite thought leadership platform, aligned communications with corporate objectives, and led the development of strategic brand partnerships, including RXO’s sponsorship with the Carolina Panthers.

Jan 2020 – Jan 2023 · 3 yrs

• Rentokil-Terminix (NYSE: RTO) is a global leader in pest control and commercial hygiene services, serving residential and commercial customers across more than 80 countries. Following Rentokil’s $6.7 billion acquisition of Terminix in 2022, the combined organization became the largest pest control company in the world. With a strong focus on innovation, sustainability, and customer service, Rentokil-Terminix delivers essential services that protect public health and property.
• At Rentokil-Terminix, I led communications strategy during a transformative period, including the $6.7B acquisition of Terminix and related IPO requirements. I drove integrated messaging across customer communications, media relations, crisis management and brand reputation for more than 10 North American brands. Through innovative media strategies, I doubled year-over-year media placements—securing 1,400+ high-impact features and significantly elevating market visibility.

Jan 2019 – Jan 2020 · 1 yr · Charlotte, North Carolina Area

• BE First Marketing was a boutique marketing and communications consultancy specializing in strategic brand development, public relations, and sports sponsorship activation. Founded to support Fortune 1000 companies, BE First delivered customized solutions that bridged marketing strategy with business performance, helping clients maximize the ROI of major sponsorships, elevate brand visibility and engage internal and external audiences through tailored communications programs. The firm worked across sectors including tech, finance, agriculture, real estate and sports.
• As Managing Partner at BE First, I led integrated sponsorship and marketing campaigns for clients across industries including tech, agriculture, financial services, real estate and sports. I worked directly with Fortune 1000 companies to solve complex operational challenges through strategic communications, sponsorship activation, employee engagement, and digital optimization. My role combined high-level brand strategy with hands-on execution to drive measurable business results.

Dec 2013 – Dec 2018 · 5 yrs

• Drivers Choice Marketing was a dynamic marketing agency focused on delivering tailored brand solutions and activation programs for clients within financial services, agricultural, technology, food and beverage and more sectors. We specialized in creating and executing strategic campaigns ranging from targeted digital initiatives to large-scale sponsorship and event activations that drove customer engagement, loyalty, and measurable business outcomes. With deep industry knowledge and agile service delivery, Drivers Choice helped brands enhance visibility within sports marketing and beyond.
• At Drivers Choice Marketing I led end-to-end strategy across marketing, public relations and social media to elevate brand visibility and maximize ROI for clients in the automotive and transportation space. I developed and executed B2B programs that leveraged media, sponsorship and corporate hospitality to drive measurable business impact, particularly through NASCAR and other high-profile events. My work included designing custom activation programs aligned with client objectives, incorporating everything from mobile experiences to employee incentives and investor engagement.

Dec 2012 – Dec 2013 · 1 yr

Dec 2011 – Dec 2012 · 1 yr

• Richard Childress Racing (RCR) is one of NASCAR’s most iconic and enduring teams. Founded in 1969 by Richard Childress in Welcome, North Carolina, RCR has achieved over 200 victories and six NASCAR Cup Series championships—largely fueled by its legendary partnership with Dale Earnhardt.

Apr 2011 – Nov 2011 · 7 mos

• Kevin Harvick Inc. (KHI) was a premier NASCAR Nationwide (now Xfinity) and Camping World Truck Series team founded by Kevin and DeLana Harvick. Based in Kernersville, North Carolina, KHI operated from 2001 to 2011 and quickly became one of the most successful teams in the sport's lower tiers, earning multiple championships, race wins and driver development accolades. Known for its strong performance, strategic alliances and professional culture, KHI fielded competitive entries for rising stars and veteran drivers alike before merging its operations with Richard Childress Racing in 2011.

Jan 2011 – Apr 2011 · 3 mos

Oct 2009 – Dec 2010 · 1 yr 2 mos

• Led accounts for drivers, sponsors and teams in the NASCAR Sprint Cup, Nationwide and Truck series
• Established strategic entrance into social media platforms for clients
• Developed and executed specialized social media campaigns for more than 25 accounts, including contest management and fan interaction

Jun 2008 – Aug 2008 · 2 mos

• Engaged in all aspects of Media Development including public relations, pre- and post-production and
• web-based initiatives
• Conducted market research for existing and potential clients

Mar 2006 – May 2009 · 3 yrs 2 mos

• Acted as personal assistant to UNC coaching staff
• Served as figurehead of university to thousands of potential recruits
• Assisted with preparation and operations for home games, recruiting weekends, camps and clinics