Garima Bajaj

Digital Marketing Specialist

Delhi, India4 yrs 1 mo experience

Highly Stable

Key Highlights

Proven track record in growth marketing strategies.
Expertise in multi-channel campaign management.
Strong analytical skills driving customer retention.

Stackforce AI infers this person is a Growth Marketing Specialist in the Fintech and E-commerce sectors.

Contact

Skills

Core Skills

Customer AcquisitionGrowth MarketingProduct Marketing

Other Skills

lifecycle marketingCopywritingPerformance MetricsBusiness AnalyticsCustomer JourneysContent CreationGrowth & Product MarketingCampaignsEmailPush notificationsWhatsAppSMSApp/Web BannersSocial mediaUser segmentation

About

Evolving and gaining experience as a Strong marketing professional with a PGDM focused in Marketing and Operations from IILM University, Gurugram. Currently working with Paytm as a growth marketing lead for Education and Paytm Payment Gateway business

Experience

4 yrs 1 mo

Total Experience

2 yrs

Average Tenure

Current Experience

Shiprocket (big foot retail solutions)

Retention Specialist

– Present

Led CRM marketing, end to end. Targeting business metrics such as - sign ups, recharges and shipments utilizing platforms like Clevertap, Webengage and Netcore. Engagement campaigns. Product Management. Cross-selling & up-selling for various SR businesses. Implemented automated workflows to nurture users and enhance customer retention, contributing to the success of events and strategic initiatives. Monitor & analyze key performance metrics, ensuring effective outcomes. Collaborated seamlessly with content, design and business POCs for all the relevant campaigns/comms.

Customer Acquisitionlifecycle marketingCopywritingPerformance MetricsBusiness AnalyticsCustomer Journeys+2

Aditya birla sunlife insurance pvt. ltd.

Sales And Marketing Intern

– Present

Worked as a sales and marketing intern with Aditya Birla. Objective:1.Understand the business products and create relevant marketing strategies 2.Achieve the sales target of INR 1 lakh in a week. Key learnings: marketing campaigns, market research,basics of social media marketing.

Paytm (one97 communications ltd.)

Growth Specialist

– Present

Growth & Product Marketing. Campaigns for education and merchant business, focused on key metrics: active users, attrited users, transactions & revenue. Designed & executed multi-channel engagement strategies leveraging Email, Push notifications, WhatsApp, SMS, App/Web Banners, App Widgets, Social media. Devised user segmentation for reach out campaigns. Keyword Search Curation for education products (i.e., fee payment, new registration, explore- colleges, schools etc.) on Paytm App/Web to enhance UX. Retention campaigns. Promotional/win-back, cross sell & churn reduction initiatives. End-to-end customer lifecycle for the merchants business with market automations & journeys. Spearheaded A/B testing initiatives to improve notification effectiveness. Promotional Initiatives. Collaborated with banks to run card based offers to promote digital transitions. Have worked with SBI, ICICI, Axis, and CITI to name a few. Streamlined processes for Campus Ambassador Program and worked closely with students of major universities like Amity University, LPU, Manipal University, iNIFD etc.in promoting Fee Payment via Paytm. Marketing Collaterals. Pitch Decks, Infographics, Videos, Landing Page, Mailers, Social post. Offline collaterals like Banners, Standee, Cards, Brochures. Tracking & Optimization of every campaign to analyse its performance effectiveness. Coordinated with Cross-functional teams like Tech, Finance, Marketing, Social, Design, Content, Banking Alliances and Product.

Growth & Product MarketingCampaignsEmailPush notificationsWhatsAppSMS+7