Jan 2025 – Present · 1 yr 4 mos

• As a freelance product marketing strategist, I collaborate with early-stage startups and SaaS brands to build and execute go-to-market strategies that drive growth.
• Key responsibilities & wins:
• Crafted product positioning and messaging frameworks for B2B SaaS tools in the hiring, fintech, and edtech domains
• Led GTM campaigns for new feature rollouts, improving user adoption and engagement by up to 30%
• Developed customer personas and insights through research, interviews, and competitive analysis
• Created sales enablement decks and pitch collateral that improved sales conversion for clients
• Partnered with cross-functional teams including founders, product managers, and content leads
• 🚀 Open to freelance projects – Reach out if you need help with messaging audits, GTM plans, or launch support!

Jun 2024 – Dec 2024 · 6 mos · Bengaluru, Karnataka, India · Hybrid

• Conducted in-depth market research and competitive analysis, identifying emerging trends, technologies, and regulatory changes in the healthcare sector to inform strategic product initiatives.
• Created Landing pages and yearly calendar for InnoLab - internal hackathon/events.
• Conducted Interviews with MedTech leaders to understand future innovation centre views.
• Created an Innovation dashboard for the upcoming innovation centre - highlighting key facilities and opportunities provided for budding innovators in healthcare.
• Created value proposition matrics for the Innovation Center project and crafted positioning and messaging for the same.
• Collaborated with cross-functional teams, including product, sales and Communication, to align strategic plans and set measurable KPIs for product success in the MedTech sector.
• Translated complex market data into clear, actionable insights using data visualization tools, delivering presentations to senior leadership to guide product roadmaps and strategy development.

Jun 2023 – May 2024 · 11 mos · Singapore · On-site

Jun 2022 – May 2023 · 11 mos · Hyderabad · Hybrid

• Enhanced client engagement periodically by 25% across 4 product portfolios with tailored messaging and communication strategies for global L&D programs.
• Drafted comprehensive sales collaterals, including pitch decks, case studies, and solution brochures, empowering the sales team to effectively communicate product value.
• Partnered with 3 integrated marketing teams and channels to define and execute 12+ campaign strategies and plans.
• Boosted operational efficiency by 32% through actionable insights derived from Power BI and Saba analytics.

May 2021 – May 2022 · 1 yr · Bengaluru, Karnataka, India

• Developed and executed a product-led growth strategy that focused on user acquisition, retention, and engagement, leading to a 40% increase in the app’s user base within 3 months.
• Spearheaded go-to-market campaigns across social media and digital platforms, effectively positioning new app features to appeal to freshers entering the job market.
• Created and optimized product messaging and ad copy for digital marketing campaigns, increasing click-through rates and user engagement across channels.
• Organized promotional events and community-building initiatives, including creating and managing a Discord channel that grew to over 5,000 followers in just 1 month.
• Leveraged analytics tools (Google Analytics, Excel) to track and measure user behavior, identify trends, and make data-driven decisions to optimize marketing efforts and grow client leads.
• Led email marketing and push notification campaigns targeting specific user segments to boost engagement with new product features, resulting in higher activation rates and improved customer retention.

Sep 2020 – Oct 2020 · 1 mo · Remote

• Conducted Market Research with a team of 30 interns managing the western zone of India to understand channel shift pre- and post-COVID.
• Created online surveys for customers and conducted market research with retail shop owners to get insights on geography, price, income, taste, and consumer behavior.
• Identified the latest trends in a few Nestle food categories and conducted comparisons for the same through surveys.
• Identified a 70% spike in a few Nestle food categories and a 50% drop in baby products, by analyzing data results.

Jul 2020 – May 2021 · 10 mos · Bengaluru, Karnataka, India

• Handling Corporate relations and getting companies for respective placement season.
• conducting guest lectures and webinars for the students
• Managing and leading the whole Placement committee

Jan 2018 – Mar 2020 · 2 yrs 2 mos · Bangalore