Sep 2019 – Jan 2022 · 2 yrs 4 mos · Gurgaon, India

Apr 2018 – Sep 2019 · 1 yr 5 mos · Gurgaon, India

Mar 2016 – Mar 2018 · 2 yrs · India

Apr 2015 – May 2015 · 1 mo · Mumbai Area, India

• My project was to analyse the performance of Home Treats packs and propose a media plan to drive in-home consumption of chocolates and induce behaviour change in the Target Group (SEC A,B Metros Homemaker).
• During the project, I conducted primary market research in 300+ stores across 8 cities to understand purchase and consumption pattern and 36 In-Depth interviews of customers across 2 regions to validate the findings from primary research. I also analysed 7 month channel sales for performance trends of the packs, benchmarked it with CSD category and suggested improvement measures for key issues.
• As a part of the project I designed a 35 month, 5 stage behaviour change program to induce chocolate stocking habit and grow category size. I also worked along with the media agency Madison World for 4 weeks to include consumer findings into media plans and detailed a 42 weeks, 7-step integrated media plan to induce behaviour change.

Dec 2011 – Apr 2014 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• Worked in the Banking and Financial Services Domain for a Fortune 100 client.
• Collaborated to work on design, development and installation of the modified Direct Debit Billing System for the client across the EMEA market on Mainframe.
• Additionally responsible for post development client concerns and managing production activities for financial reconciliation applications.

Jun 2011 – Dec 2011 · 6 mos · Meerut Area, India

• Worked in a leading educational institute of the city which specializes in training students for Campus Recruitment and competitive examinations.
• Responsible to lead a team of 7 faculties to train 540+ final year engineering students and do end-to-end vendor management for the CRT(Campus Recruitment Training) Program.

Apr 2010 – Oct 2011 · 1 yr 6 mos · Meerut Area, India

• It was an event management company where in we provided Event Planning and execution services.

May 2009 – Dec 2011 · 2 yrs 7 mos · Meerut Area, India

• It was a Subjective Test Outsourcing venture started with the vision to create a centralized school-level testing system for senior school students of the city by conducting regular tests across all partner coaching institutes and by evaluating all the students at the district level.