Jul 2023 – Dec 2025 · 2 yrs 5 mos · Gurugram, Haryana, India · On-site

• Built the entire marketing function from scratch, handling strategy, execution & operations independently.
• Managed a ₹XX lakh+ monthly marketing budget and drove full-funnel growth across performance, CRM, ASO, UGC & product-led initiatives.
• Scaled Badho to 1.4M+ installs, 1.1M+ registered retailers and 35,000+ FMCG distributors;
• Grew the platform from 0 to strong early traction — double-digit DAU and triple-digit MAU — and continued scaling through product, CRM, and performance initiatives
• Led user acquisition on Meta & Google (event-driven optimisation, funnel tracking, creative strategy, targeting & experimentation).
• Owned CRM & lifecycle marketing across Push, WhatsApp & SMS using MoEngage, WebEngage, OneSignal, and WhatsApp Business API platforms.
• ASO & Play Store Growth:
• ‣Achieved a 3–4.5x improvement in Play Store conversion through through CSLs, A/B tests & ASO tools.
• ‣Improved ranking on competitor keywords & achieved Top ranking under the Business category (India).
• ‣Optimised app listing content, screenshots, messaging & metadata to boost organic installs.
• Led ATL (regional newspaper ads) and BTL initiatives (Paytm Soundbox ads) to increase brand visibility & retailer awareness.
• Launched Badho Bytes and built a UGC engine (30–40 creators); managed visibility for 200+ FMCG partner brands via homepage, content & in-app communication.
• Worked cross-functionally with Product, BD, Ops & Design on onboarding optimisation, funnel insights, event tracking, and behaviour analysis (Firebase, GA4, MMP tools, Metabase, Figma).
• Leveraged AI tools for reporting, content generation, automations & operational workflows.

Nov 2022 – Jun 2023 · 7 mos · Bengaluru, Karnataka, India · On-site

• Manage, nurture, and grow the end-to-end content and community function.
• Sent highly targeted push notifications to kirana retailers, increasing DAU from 8K → 25K and WAU to 100K+.
• Moderated UGC content end-to-end and scaled daily UGC volume from ~100 posts → 800 posts/day, maintaining quality and safety standards.
• Analyze content and community performance, and develop new strategies based on the data.
• Create and execute content and community strategies to improve overall engagement on the platform.
• Collaborate with the team to create a content calendar based on data analysis and community feedback.
• Coordinate with different stakeholders to gather user feedback and improve the product.

Jun 2021 – Nov 2022 · 1 yr 5 mos · Banglore

• This is a frontend consumer-facing role focusing on creating uniformity and neutrality amongst users enhancing their product experience. This is achieved through.
• Regular engagement with the community through different channels.
• Understanding the feedback from the user provides a real-time response. ( Responsible for managing engagements of a community size involving K users)
• Partnering with the Product and Program managers to assist them in process improvement.
• Assisted in creating new product features as per the Surveys, Feedback, and Market trends.
• Developed/implemented customer retention programs, customer contact, research analysis, and tracking data/Results.
• Mentored and trained junior resources in the operating departments and aligned them with the process.
• Hands-on experience with working on tools advanced Excel, slack, Zoho desk, Zendesk, jira, clickup, interakt, Google forms, Clevertap, Amplitude and SPSS.

Jun 2020 – Dec 2020 · 6 mos · India

• To deliver timely, accurate and professional customer service to all Amazon customers.
• Performing as an action-oriented, flexible problem-solver who will assist customers in expediting orders and correcting post-sales problems.
• Retaining the consumers from North America and India through proper and flexible communication on different platforms with 95% success rate.

May 2020 – Oct 2020 · 5 mos · Mumbai, Maharashtra

• Be responsible for both sales(40%) and Social Media campaigns(60%).
• Create campaigns on Facebook ads manager and Google ads with defined target audiences.
• professionally run tools such as adobe premiere pro and canva to create engaging digital content.
• Connect with 95 Pharma institutes and pitch them the product thus creating awareness and generating leads for further sales process.

Apr 2018 – May 2019 · 1 yr 1 mo · Bhopal, Madhya Pradesh, India

• Getting more partners associated with the company.
• Hosted events and exhibitions at various Housing Melas etc.
• Increased the active channel partners base from 30 to 55.
• Hence I was able to generate 1.6 Cr revenue during my tenure.