Mar 2023 – Oct 2024 · 1 yr 7 mos · Singapore

• Spearheaded the revenue marketing team to drive significant business growth across South East Asia, China, GCC, USA and Australia.

Mar 2022 – Mar 2023 · 1 yr · Singapore

Feb 2022 – Aug 2024 · 2 yrs 6 mos · India

• After spending almost a decade in marketing, I still got a ton of questions on the marketing side of things. Questions like, what really happens when a user lands on a website? How do we interact with website visitors in a bot-driven world? How can we build sustainable brand value and brand recall through the website? How do battle content discoverability issues? Best of all, how do we make sure that we drive engagement, interaction, and conversions in a gamified way?
• The answers were easily cutting through different phases of the funnel in marketing. We decided to get started on a journey to build a best-in-class user engagement platform that can answer the above questions in a redefined way!
• Introducing Rebbly - a simple yet powerful user engagement Platform for businesses!
• Currently, we are working with a closed set of marketers/teams before we roll out the private beta. If you're interested, you can send me a DM to know more or register on the website!

Jul 2021 – Feb 2022 · 7 mos · Chennai, Tamil Nadu, India

• Spearheaded the entire non-paid efforts for Freshsales, post relaunch.

Apr 2020 – Jul 2021 · 1 yr 3 mos · Chennai, Tamil Nadu, India

• Owning the Non-Paid Lead Gen End to End For Freshworks CRM.
• Keyword Research
• Competitor Analysis
• Content Strategy
• Non-Paid Initiatives
• Link Building Activities

Jul 2016 – Sep 2019 · 3 yrs 2 mos · Greater Chennai Area

• Hacking the organic traffic(Non-Paid) for Freshworks!
• Freshworks offers Saas based customer engagement suite of products for scaling your business.
• I was instrumental in driving organic traffic growth for Freshservice over 3 years. I have increased the organic traffic by 10X during these years.
• Primary areas of my work revolve around:
• 1. Product Promotion
• 2. Brand Development
• 3. Lead Generation
• 4. New User Acquisition
• 5. Increasing User Base
• 6. Social Media Marketing
• 7. Third Party Advertising
• 8. Marketplace Listing
• 9. Content Marketing
• 10. Organic Traffic Growth
• Lead and scale social media marketing efforts by working with content specialists to develop out-of-the-box content ideas and solutions to drive awareness and consideration to our brand
• Develop and implement marketing strategy and plan for company's paid search and social media channels including Facebook, LinkedIn and more.
• Manage and drive all aspects of social publishing calendar. Collaborate with cross-functional business partners including Content Development team, PR, Influencers and Product to understand the requirements, determine the best course of action and prescribe a distribution strategy.
• Plan, devise and implement social media campaigns to support product enhancements and launches by creating engaging content that generates inbound leads, gains followers and creates a positive brand presence for the company.
• Manage, facilitate and build social media communities by forming key relationships with influencers, developing forum conversations and responding to posts.
• Track, monitor, and measure social media marketing effectiveness efforts with analytics platforms and tools (Google Analytics, Sisense etc.)
• Research, analyze and test the best ways for consumers to find and consume content.
• Stay current with social media tools and trends, marketplace competitors and emerging b2b and b2c markets and explore unconventional means to scale our global presence.

Sep 2019 – Apr 2020 · 7 mos · Bangalore

• Zomentum is an end to end sales enablement platform exclusively designed for MSPs to accelerate the sales process, adopt sales best practices, and retain valuable client relationships!

Jul 2016 – Feb 2024 · 7 yrs 7 mos · India

• Digital Marketing Quest is a website that helps startups and marketers to achieve success using comprehensive strategies on various channels of marketing.
• Particularly focussing on top marketing channels such as Facebook, Google, Email, Linkedin, Startup Marketing, and much more!
• Subscribe to the weekly newsletter to get more updates on your mail!

Jan 2016 – Jan 2016 · 0 mo · Bangalore

• Nudgespot is an in-app messenger that lets businesses converse with their visitors/customers. Get personal. Scale conversations. Get your team to collaborate & solve queries.
• Responsibilities :
• 1. Create, manage and experiment with new user acquisition campaigns.
• 2. Create and discover new channels and strategies to grow user base.
• 3. Analyse conversion funnel and identify areas where new strategies can be implemented to increase user acquisition.
• 4. Work with leadership team to establish growth strategies.
• 5. Work with media companies and bloggers to develop content partnerships.
• 6. Create and send out mailers to get the users integrate the product on their website.
• 7. Create resource videos for product features for setting up demo page.
• 8. Work with strategic companies for lead list acquisition and product promotion.
• 9. Set up social media campaigns on LinkedIn and Facebook for branding and signups.
• 10. Competitor traffic analysis and research on back-links.
• 11. Work on traffic growth and brand development.
• 12. Analyse the traffic through Google Analytics and work on various channels for vital growth.
• 13. Work on new landing pages based on requirements.
• 14. Landing page creation and content development.

Jan 2013 – Jan 2016 · 3 yrs · Greater Chennai Area

• 1.Engaging on high level negotiations with Directors, Presidents of various Third Party Websites and advertise ManageEngine's products on their sites.
• 2.Handling Partner Adwords' accounts (monitoring and suggestions for improvising performances)
• 3.Monitoring partner sites and closely work with them for website traffic and analysis.
• 4.Work with partners for promoting the products through Marketo and various digital marketing tools.
• 5.Work on brand development by advertising on various tech related sites and through DBM.
• 6.Product promotions through mailers and newsletters.
• 7.Handling Google Adwords for various products of ManageEngine.
• 8.Prepare month on month presentations for ROI analysis of various products of ManageEngine.
• 9.Advertising through Google Double Click Tool and Reporting.
• 10.Interacting with potential clients and generating leads for ManageEngine.
• 11.Lead generation through white paper and case studies of the products.
• 12.Getting product reviews on top technical websites under respective categories.
• 13.Lead nurturing through mailers and newsletters.
• 14.Lead list acquisition and working with them.
• 15.Experience with A/B and multivariate experiments.
• 16.Research and analyze competitor advertising strategies.
• 17.Worked closely with various software listing sites for listing the products.
• 18.Advertise the products through social media platforms - Facebook, LinkedIn, Twitter etc.
• Skills :
• 1.Excellent negotiating capabilities.
• 2.Lead Nurturing.
• 3.Channel Partner Marketing.
• 4.Competitor analysis and response.
• 5.Experienced in handling Google Analytics.
• 6.Experienced in handling Google Adwords.
• 7.Strong data manipulation and analytical skills.
• 8.B2B Marketing.
• 9.Social Media Marketing.
• 10.Experience in handling Marketing Automation Softwares/Tools.