Geetika Mehta

CEO

Mumbai, Maharashtra, India22 yrs 6 mos experience
Highly Stable

Key Highlights

  • 21 years of business leadership experience.
  • Led diverse teams across multiple countries.
  • Recognized as one of the most influential women in business.
Stackforce AI infers this person is a Consumer Goods Executive with extensive experience in brand management and business strategy.

Contact

Skills

Core Skills

Business StrategyTeam LeadershipProfitability ManagementTeam BuildingP&l ManagementInnovation LeadershipGrowth StrategyBrand LeadershipInnovation ManagementBrand ManagementBrand DevelopmentMarket StrategyCustomer DevelopmentSales Management

Other Skills

Customer InsightTrade MarketingShopper MarketingBrand EquityMarket ResearchCompetitive AnalysisConsumer ProductsDistributed Team ManagementConsumer BehaviourMarketing ManagementMarketing StrategyKey Account ManagementProduct DevelopmentMarketing ResearchBrand Architecture

About

21 years of proven track record in business leadership experience, P&L delivery, commercial handling and consumer marketing experience across Foods, Home Care and Personal Care. • Successful delivery of results across different business contexts – Building & nurturing small business, leading growth across large businesses, driving profitability & turnaround. • Global experience of galvanizing large teams towards common objectives across various markets – South Asia (India, Bangladesh, Sri Lanka, Pakistan), Thailand, Brazil, South Africa

Experience

22 yrs 6 mos
Total Experience
10 yrs 1 mo
Average Tenure
2 yrs 4 mos
Current Experience

Nivea india

Managing Director

Jan 2024Present · 2 yrs 4 mos

  • Leading a team of 400 employees and 3000 3P towards delivering business results.
  • Handling a complex portfolio spread across Skin Care and Personal Care
  • Creating a step change in the growth trajectory through robust business strategies
  • Developing next wave of Route to market as a unlock for sustained high performance
  • Building a digital-ready organization
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+14

Hershey india

Managing Director India

Jul 2021Dec 2023 · 2 yrs 5 mos · Mumbai, Maharashtra, India

  • Led a diverse team and a vast portfolio of Chocolates, Milkshakes, Syrups, Spreads, Soya drinks & confectionery
  • Building teams and talent in a complex, multi-layered organization
  • Moving the organization towards profitability by achieving break even
  • Pushed for Diversity by moving from 0 to 100 women on the factory shop floor
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+15

Unilever

8 roles

General Manager, Home & Hygiene (India) & Regional Brand Director (South Asia)

Oct 2019Jul 2021 · 1 yr 9 mos

  • Areas of Responsibility
  • Business Head for Home & Hygiene, India (Vim, Domex, Cif) – responsible for delivering annual P&L & long-term business health (market shares, brand health, innovation pipeline).
  • Innovations lead for all markets in South Asia cluster
  • Leading business operations (Demand / supply rolling forecast & plan); Crafting & deploying marketing assets, innovations & media plans; integrating customer & channel plans; leading & developing a large multi-functional team
  • Significant Achievement
  • Drove growth mindset making Home & hygiene the fastest growing category in Hindustan Unilever
  • Delivered significant improvements in brand equity, market shares & marketing capability, especially in Digital
  • Director, Toilet Board Coalition (TBC) India Chapter & Mentor for Toilet Accelerator
  • TBC is a unique business led partnership with an ambition to address the global sanitation crisis by accelerating the sanitation economy. It enables private sector engagement, connecting large and small companies and ensuring close collaboration between private, public and non-profit sector with the common goal to achieve universal access to Sanitation
  • TBC runs the Toilet accelerator - the world’s 1st accelerator programme dedicated to start-ups and sanitation entrepreneurs in low income markets
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+15

Global Brand Director, Laundry Detergents

Promoted

May 2017Oct 2019 · 2 yrs 5 mos

  • Areas of Responsibility
  • Global brand leadership experience, responsible for delivering topline growth for Radiant (Mid-tier Laundry Brand, called Rin in India) which has a presence in 20+ countries across 4 continents.
  • Lead Portfolio strategy, pricing strategy, Brand Equity, Communication agenda, Brand Purpose, Packaging & Brand architecture
  • Significant Achievements
  • Created disruptive innovations & equity programs that helped Radiant becoming the Fastest growing Laundry brand in Unilever globally
  • Developed the mix for the purpose-driven initiative of Rin Smart Foam launch – the first water saving product in the category. This resulted in growing sales, market share and penetration for the brand
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+15

Regional Brand Director, Home & Hygiene, South Asia

Jan 2016Apr 2017 · 1 yr 3 mos

  • Areas of Responsibility
  • Innovation & Equity lead the Home and Hygiene business (Vim, Domex) for South Asia (India, Bangladesh, Sri Lanka, Pakistan) responsible for delivering P&L
  • Significant Achievements
  • Delivered business turnaround with double digit growths after years of decline
  • Converted growth strategy into tangible business projects by launching ‘new-to-market’ innovations like Vim Anti-smell & changing the paradigm on variants
  • Launched Domex Powder – first to Unilever, first to category initiative
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+15

Regional Brand Director, Foods, South Asia

Promoted

Jun 2013Dec 2015 · 2 yrs 6 mos

  • Areas of Responsibility
  • Equity & Innovation lead the Foods business (Cooking products, Noodles, Soups) for South Asia (India, Bangladesh, Sri Lanka & Pakistan) responsible for delivering P&L
  • Significant Achievements
  • Delivered consistent, competitive and profitable growth (Fastest Growing region 2 years in a row, GM improvement and 100% cells growing share)
  • Crafted and implemented a new communications strategy with Roof & Pillar Model
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+15

Senior Brand Manager, Savoury, South Asia

Promoted

Oct 2009May 2013 · 3 yrs 7 mos

  • Areas of Responsibility
  • Lead Foods (Soups, Cubes, Meal makers and Seasonings) agenda for South Asia
  • Responsible for delivering the aligned Innovation funnel & Communication model
  • Significant Achievements
  • Delivered 6 launches (a record for Savory) – growing the market for Soups & Cooking products
  • Delivered improved profitability via driving a better mix, independently leading the cost saving agenda, and ensuring a Gross Margin accreditive innovation funnel
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+15

Brand Development Manager, New Vitality Platform, South Asia

May 2006Sep 2009 · 3 yrs 4 mos

  • Areas of Responsibility
  • Lead the Launch of a range of Kids Nutrition products, including MFDs & biscuits
  • Responsible for developing the complete marketing mix along with a strong Medical Marketing Strategy
  • Significant Achievements
  • Set up a new business from scratch - Developed entire business strategy, portfolio, pricing, Go-to-market, promotion and proposition strategy
  • Co-constructed SAB (Scientific Advisory Board) and tie-ups with Health Care Professionals to develop the Medical marketing strategy. This has since become best practice and been implemented across Skin care and Oral Care businesses
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+14

Customer Development Manager, India

Promoted

Mar 2004Apr 2006 · 2 yrs 1 mo

  • Areas of Responsibility
  • Managing customer development operations for the HPC business in UP west
  • Lead for Mass Fabric Wash category in the North India Sales region
  • Led a team of 18 Unilever sales professionals, 50 distributors and 100 Salesmen
  • Significant Achievements
  • Recipient of the Unilever (South Asia) Chairman’s award and HPC director’s excellence award for the extraordinary contribution to business results in 2004
  • Received the distinction of being the fastest growing area in the country, achieving double digit growths for 2 consecutive years
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+15

Unilever Future Leaders Program, India

May 2003Mar 2004 · 10 mos

  • Areas of Responsibility
  • Brand Stint in Personal Care, developing mixes for Ponds Skin Lightening range
  • International stint in Mexico, developing vision charter for Personal Care brand
  • Customer Development stint in Madhya Pradesh handling Tea and Confectionery
  • Rural Stint in Chattisgarh, working on Project Shakti
  • Significant Achievements
  • Good understanding of various facets of the business and categories within Unilever.
Customer InsightTrade MarketingBrand ManagementShopper MarketingBrand EquityMarket Research+15

Education

Indian Institute of Management Ahmedabad

Master of Business Administration - MBA

Jan 2001Jan 2003

Shri Ram College of Commerce (SRCC)

Bachelor's degree — Economics Honours

Jan 1998Jan 2001

Springdales School, Pusa Road, Delhi

Jan 1986Jan 1998

INSEAD

Leading Digital Transformation and Innovation Programme

Feb 2022Feb 2022

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