Apr 2019 – Mar 2021 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

• Identified a market gap for easy, healthy meals for young working professionals and launched ATS Foods, a cloud kitchen brand to address this need.
• Developed and executed a digital-first brand launch, driving customer acquisition through targeted online campaigns.
• Involved in set-up of cloud kitchen operations, including partnerships with online ordering and delivery platforms, managing day-to-day operations, sourcing tie-ups, staffing and training, P&L management, quality control, and audit certification.
• Built relationships with local suppliers and distribution partners to ensure scalability and service consistency.
• Drove retailing and distribution expansion for a high-growth dessert brand, creating new revenue channels and market presence.

Jan 2015 – Apr 2019 · 4 yrs 3 mos · Gurgaon

• Managed the Future Group loyalty portfolio within India’s largest coalition program, managing partnerships across leading retail brands such as Big Bazaar, Brand Factory, Central, and Easyday.
• Generated ₹11,000 Cr+ in incentivized sales through targeted lifecycle programs, strategic alliances, and omnichannel campaigns (in-store, digital, and social media).
• Directed cross-sector partnerships, aligning loyalty strategies to segment-specific customer needs across fashion, grocery, and e-commerce verticals.
• Integrated advanced data analytics with campaign design to increase customer lifetime value, retention rates, and incremental spend.
• Collaborated with marketing, tech, and analytics teams to deliver personalized engagement at scale, supporting Future Group’s omnichannel transformation.
• Optimized partner acquisition, onboarding, and engagement processes, improving time-to-market for new campaigns and program enhancements.

Sep 2012 – Oct 2014 · 2 yrs 1 mo · Gurugram, Haryana, India

• Managed large-scale digital transformation and marketing programs for enterprise clients across Samsung, Audi, Volkswagen, ITC FMCG, JK Tyres, and ITC Hotels.
• Led multi-channel engagement campaigns for Samsung Mobiles, Enterprise program, and their Consumer Durables divisions, integrating with the overall social, brand, and on-ground activation initiatives.
• Implemented the revamped customer lead acquisition initiative and engagement for Volkswagen which won the best CRM program award.
• Implemented the HNI customer engagement program for Audi
• Managed The Club ITC initiative for ITC Hotels and other hospitality brands, improving booking conversion and loyalty sign-ups.
• Oversaw cross-functional teams delivering end-to-end solutions — from strategic planning to creative execution and performance measurement.
• Implemented data-driven targeting and personalization frameworks, increasing customer engagement and campaign ROI.

Jan 2009 – Sep 2012 · 3 yrs 8 mos · Hauz Khas, New Delhi

• Directed loyalty and engagement programs across hospitality, telecom, mobility, and retail sectors, including marquee sports events like the Indian Premier League (IPL) and T20 Champions League.
• Designed and launched “loyalty-in-a-box” solutions for SMB clients, enabling cost-effective retention tools for smaller enterprises and expanding the firm’s market reach
• Directed CRM strategy for The Oberoi Group loyalty and guest engagement programs, aligning digital platforms with luxury service delivery.
• Managed large-scale loyalty initiatives tied to major sporting events, integrating on-ground activations, mobile engagement, and fan reward systems to drive participation
• Developed customized engagement strategies for hospitality and telecom clients, integrating online, mobile, and offline touchpoints to improve participation and customer advocacy
• Collaborated with internal product teams to enhance platform features and reporting capabilities, aligning solutions to client needs
• Oversaw budgets, timelines, and vendor relationships to ensure efficient delivery and measurable ROI

Feb 2006 – Dec 2008 · 2 yrs 10 mos · Greater Delhi Area

• Managed B2B loyalty and engagement platforms for leading global technology and logistics brands, including FedEx, LG Electronics and Microsoft India.
• Implemented end-to-end loyalty programs for FedEx channel partners, sales team and customers integrating digital platforms with field engagement to increase partner retention and sales performance.
• Directed multi-partner reseller events for Microsoft India, from concept to execution, driving participation and brand advocacy across national reseller networks.
• Collaborated with product, marketing, and client teams to align program design with strategic business objectives.
• Monitored program KPIs and prepared performance reports for client leadership, ensuring measurable ROI and continuous improvement.

Feb 2005 – Feb 2006 · 1 yr

• Deployed Corporate marketing initiatives for Intex’s consumer electronics and mobile product lines.
• Planned and executed nationwide ATL and BTL campaigns, including print, outdoor, and in-store promotions, to boost product awareness and sales.
• Enabled retail activations and trade engagement programs, building stronger relationships with distributors and resellers.
• Coordinated product launches across multiple categories, ensuring consistent messaging and market positioning.
• Managed creative development with brand agencies, vendors, and media partners to maintain brand alignment.

Oct 2003 – Aug 2004 · 10 mos

• Planned all India marketing for Toshiba notebook computing products under HCL’s distribution business.
• Executed brand-building campaigns to strengthen Toshiba’s presence in the Indian market, particularly in the North and West regions.
• Organized dealer meets, roadshows, and customer engagement events to increase product visibility and channel engagement.
• Supported sales teams with localized marketing collateral and targeted promotions, aligning campaigns to regional demand patterns.

Jul 2002 – Oct 2003 · 1 yr 3 mos · Gurugram, Haryana, India

• Created high-quality technical documentation for global telecom clients, ensuring clarity, accuracy, and compliance with industry standards.
• Authored user manuals, product guides, and API documentation for software and network solutions.
• Collaborated with product managers, engineers, and QA teams to gather technical information and translate it into user-friendly formats.
• Maintained documentation libraries, version control, and style consistency across multiple product lines.