Jan 2025 – Present · 1 yr 5 mos · On-site

• Fashion Entrepreneurship
• Exhibition Design
• Visual Merchandising
• Mentoring for Lakmé Fashion Week

Aug 2023 – Dec 2024 · 1 yr 4 mos · Mumbai · On-site

• 1. Strategy & Planning
• Develop and implement the e-commerce roadmap (short- and long-term)
• Align online initiatives with overall marketing, merchandising, and sales objectives
• Conduct competitor and market analysis to identify trends and opportunities
• 2. Website & Platform Management
• Manage day-to-day operations of the brand’s website and/or marketplaces (Amazon, Flipkart, Myntra, Nykaa , Ajio ,Zepto & Instamart .)
• Oversee product listings, pricing, promotions, banners, and content
• Ensure smooth functioning (user experience, mobile responsiveness, page load speed)
• 3. Merchandising & Catalog Management
• Plan product launches, seasonal assortments, and campaigns
• Work with buying & merchandising teams to manage stock availability online
• Optimize catalog for SEO and customer journey
• 4. Sales & Performance Analysis
• Track KPIs: traffic, conversion rate, cart abandonment, average order value (AOV).
• 5.Inventory & Supply Chain Coordination
• Sync with warehouse/logistics for timely delivery, returns, and inventory flow
• Monitor order fulfillment rates and customer satisfaction

Jun 2021 – Nov 2022 · 1 yr 5 mos · Mumbai · On-site

• Bonfino - A UK-designed baby-products line, popular in India and UAE, specializing in nursery items, feeding accessories, toys, strollers, car seats, high chairs, clothing, and bedding .
• Founded: Developed as part of FirstCry in-house brand ecosystem
• Design Origin: UK-designed, adapted for tropical climates
• Target Market: Newborns to toddlers (0–3 years)
• Category Planning & Strategy :
• Curate a balanced assortment across price bands, age groups, and style segments (e.g. casual , formal ,party and winter wear).
• Align the buying plan with overall revenue targets, margins, and seasonality (festive, summer, school season).
• 2. Trend Spotting & Product Selection
• Identify market trends, bestselling styles, and new age consumer preferences (comfort wear, organic fabrics, gender-neutral styles).
• Plan seasonal buys and fresh launches in sync with trends and child-safe fashion guidelines.
• 3. Vendor Management & Sourcing
• Onboard and manage vendors, licensees, and private label manufacturers.
• Negotiate pricing, margins, MOQs, and exclusive partnerships.
• Work closely with sourcing teams for private label development or co-branded collaborations.
• 4. Sales & Performance Analytics
• Track real-time sales, sell-through rates, returns, ratings, and customer feedback.
• Take data-backed decisions on repeat orders, liquidation, or markdowns.
• Optimize pricing and assortment based on regional trends and performance.
• 5. Inventory Planning & Replenishment
• Collaborate with the planning and warehouse teams to maintain healthy stock turns and availability.
• Ensure timely replenishment of fast-moving styles while minimizing dead stock and overbuying.
• 6. Platform & Catalog Management
• Ensure accurate and attractive product listings: titles, descriptions, images, sizing charts.
• Work with content, cataloging, and UI/UX teams to improve discoverability and conversions.
• Collaborate with the tech and SEO teams to ensure the category page ranks and performs.

Jan 2020 – May 2021 · 1 yr 4 mos · On-site

• Online Jewellery Brand
• 1. Product Development & Curation
• Design or source jewellery collections (based on trends, price points, materials like silver, brass, kundan, gold-plated).
• Decide on aesthetics, packaging, and customisation options.
• Collaborate with artisans or manufacturers for sampling and production.
• 2. Branding & Positioning
• Define brand identity: name, logo, tone of voice, brand story.
• Create a strong USP (e.g., “affordable luxury”, “handcrafted minimalism”, “festive fine jewellery”).
• 3. Marketing & Content
• Run digital campaigns (Instagram)
• Plan and post content (photoshoots, reels, styling videos, testimonials).
• Collaborate with influencers or stylists.
• 4. Customer Experience
• Respond to customer queries via WhatsApp, Instagram DMs, or email.
• Manage returns, exchanges, and custom requests.
• Collect feedback and reviews for trust-building.
• 5. Order Fulfilment & Logistics
• Oversee packaging, quality check, and timely shipping.
• Coordinate with logistics partners like Shiprocket, Delhivery, Bluedart.
• Track deliveries and resolve RTOs (Return to Origin).

Feb 2019 – Dec 2019 · 10 mos · Kolkata

• Analysis & sharing of store wise sell thru.
• Monitoring category wise and product wise inventory.
• Sourcing, New product development and vendor management.
• Margin and Sale target Achievement.
• Getting on time deliveries and ensuring timely allocation of stock in stores.
• Style wise performance analysis to reorder the best selling styles.
• Taking corrective measures to liquidate slow moving style and old stocks.
• Promoting of merchandise with the help of marketing tools.

Dec 2017 – Jan 2019 · 1 yr 1 mo · Mumbai · On-site

• Option planning and New Range Development.
• Competition Mapping and Trend Analysis vis-à-vis dynamic market inclinations.
• Sell-through Analysis to identify the best sellers and slow movers and take corrective measures to avoid huge inventory.
• Promoting new products with help of marketing activities and an appealing store display.
• Responsible for yarn, lab dip, fabric, trim approvals and
• comments on samples (fit,proto,pre-production and shipment).
• Ensuring on time deliveries and allocation of merchandise in stores.
• Assisting in cost negotiation to achieve margin target.
• Cross functional coordination with design, planning, sourcing, visual merchandising, marketing, quality, MIS and warehouse team for various reasons.
• Vendor Management.