Sep 2020 – Nov 2020 · 2 mos

• Developed and launched educational / puzzle games for Android on Google Play Store.

Jun 2020 – Aug 2020 · 2 mos · North Miami, Florida, United States

May 2017 – May 2020 · 3 yrs · San Francisco Bay Area

• Extensive practice of using Salesforce Marketing Cloud (ExactTarget) features such as content creation, data extensions, query building, interactions, subscription management, tracking and inbox monitoring.
• Save more than 50% of manual labor time by automating weekly mass mailings using AMPscript and SQL query building to render dynamic and personalized content, deploying through Automation Studio.
• Negotiate and set realistic expectations with stakeholders on project aspects at the kick-off meeting.
• Efficiently migrate email content by optimizing and converting AMPscript code into Apache Velocity.
• Automate email journeys by setting delivery schedules in Automation Studio reducing manual workload.
• Brainstorm with Return Path on optimizing deliverability, improving metrics and preventing spam traps.
• Testing/QA:
• Simplify the testing process for dynamic emails by creating custom data extensions using SQL queries.
• Effectuate litmus tests after coding responsive emails to ensure proper display across clients and devices.
• Maintain clean coding repositories by performing QA and resolving merge conflicts in IntelliJ / Gitlab.
• Design:
• Anticipate a long-term vision and implement a modular design by creating reusable components, modules, sass style guides and global variables and making them available to be used across emails.
• Effectively implement rebranding of B2B and B2C campaigns by updating and testing all visual elements of email design such as colors, fonts, icons, images, CTA button styles and header and footer logos.

Apr 2016 – May 2017 · 1 yr 1 mo · San Francisco Bay Area

• Build campaigns in IBM Campaign (Unica) and deploy emails through Responsys Interact.
• Support with campaign execution of multiple brands during busy season.
• Execute test campaigns involving Personalization and Unique Promo Code assignment, as well as Subject Line, Creative, Preflight, Longitudinal and A/B testing.
• Perform daily monitoring of trigger and batch campaigns as required, to ensure smooth process flow.
• Collaborate and work with platform and strategy teams to improve and optimize campaign execution.
• Be aware of the latest updates with regards to campaign execution through weekly status meetings.
• Suggest alternative, simpler designs for campaigns in order to reduce execution times.

Jun 2012 – Apr 2016 · 3 yrs 10 mos · San Francisco Bay Area

• Communicate with geo producers across regions to gather requirements and objectives of the campaign.
• Pull customer lists in Unica involving complex segmentation with a list size ranging anywhere from a few thousand to several million.
• Discuss ideas and brainstorm on the selection of the most relevant customers for each campaign.
• Perform peer review of campaigns and simplify campaign designs for improved performance in Unica.
• Develop automated scripts in Aqua Data Studio using Teradata SQL to run weekly jobs to be used in Tableau Reporting.
• Perform User Acceptance Testing of systems to facilitate smooth migration to new releases/upgrades.
• Track campaign results and measure campaign success metrics using Business Objects Reporting.