Aug 2023 – Apr 2025 · 1 yr 8 mos

• Spearheading B2B FMCG & Grocery Business of agri commodities in Bangalore
• Implemented metrics framework for revenue growth, CAC & conversions, reducing operational costs and increasing conversion rates
• Orchestrated app onboarding of 3000+ Kirana retailers on ONDC e-commerce platform, driving significant revenue
• Driving cross-functional initiatives with product, ops, procurement, and finance teams for sustainable growth

Apr 2021 – Jul 2023 · 2 yrs 3 mos

• Business Lead:
• Scaled non-perishable agri sales to ₹4Cr+/month on a reseller platform
• Led South region operations, optimizing product mix & pricing for key SKUs like Potato, Onion, etc
• Built & scaled a 21-member team, achieving 300+ MAUs, 8% margin, 10%+ market penetration, and 20%+ market share
• Program Management:
• Managed ₹120 Cr+/month FnV business across 81 cities under executive leadership
• Drove 20%+ MoM growth, boosted sales team performance by 50%+, & improved project manager performance by 30%

Jul 2020 – Mar 2021 · 8 mos

• Spearheaded B2B Fruits & Vegetables expansion across 35 cities during COVID-19
• Achieved ₹45L/month revenue with CM3 profit
• Led GTM strategy, optimized PnL, and minimized inventory losses in new markets

Jul 2019 – Jul 2020 · 1 yr

• Managed the Fruits & Vegetables category for the Mumbai city, doubling daily volume from 55T to 100T
• Collaborated with cross-functional teams to target specific customer segments and develop tailored product offerings
• Spearheaded market intelligence initiatives across 7 major cities, optimizing procurement margins by 60%

Oct 2017 – May 2019 · 1 yr 7 mos

• Worked with founders to developed a B2C e-commerce platform for cross-border sales, launching 9 fashion brands with ₹23Cr+ in sales and 15,000+ daily orders
• Introduced 5,000+ fashion products, driving significant customer growth and achieving a 60% gross margin

Jul 2015 – Sep 2017 · 2 yrs 2 mos

• Managed a portfolio of 300+ Indian brands, driving 40% of overall GMV for Wooplr
• Accelerated customer acquisition through optimal pricing, product mix, and regional targeting

Apr 2015 – Jun 2015 · 2 mos

• Conducted market research for product discovery on a social platform
• Managed on-boarding & account management for affiliate & lean marketplace models
• Collaborated with tech and ops teams for API integrations and process monitoring

Mar 2014 – May 2014 · 2 mos · Greater Chennai Area

• In my role as a Market Research Intern at krea in Chennai, India, I successfully led the 'CAN DO' initiative, training and employing 9 individuals with disabilities within 3 months. I developed a comprehensive business plan with a strong growth strategy, utilizing management tools to identify 7 avenues of employment for this skilled workforce.