Harshit Paul — Product Manager

Hey there! I am a critical thinker who believes in devising a result-oriented action plan for growth and marketing. Prior to marketing, I was a Salesforce developer for 2 years. To now, a seasoned marketer with 5+ years of experience in 𝐁𝟐𝐁, 𝐒𝐚𝐚𝐒 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 to build paid and organic strategies through SEO, Content, Social Media, and Performance marketing. Also thrives on communication initiatives to meet internal and external communication goals. • 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - Orchestrate end-to-end GTM campaigns for new product lines or feature roll-outs. • 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - Jointly manage with Head of Marketing & CEO to optimize landing pages and website, by analyzing and recommending opportunities to improve conversion yield. • 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Managed Google and Bing Ads account for 1.5 years with profitable ROAS. • 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Came up with detailed GTM strategies for partner marketing to engage and expand partnerships with industry bodies and foster collaboration. • 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 - Hosted scores of webinars; internal and external. Edited and pushed PRs. Collaborated on awards, swags, and public relations with clients and events for positive communications outreach. • 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Editor of LambdaTest blog for nearly 2 years. Efficiently managed agencies and groomed an in-house content team simultaneously to scale content delivery by 2X. Worked across various content initiatives including blogs, newsletters, web pages, certifications, case studies, support documentation, etc. • 𝐕𝐢𝐝𝐞𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - Uploaded product-based tutorial videos on YouTube channel and optimized the same for YouTube SEO. Also, managed a marketing agency to scale video content delivery. • 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐥𝐞𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 - Regularly conduct online channel reviews to determine new acquisition opportunities and recommendations for incremental acquisition activity. Analyzing customer journey at different buyer stages of the funnel. Devising plan-of-action for growth based on customer analysis. • 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫 - Actively contributed to different hiring sprees, and conducted several knowledge transitions and onboarding sessions to help new joiners accelerate at their job functions. Also helped businesses with marketing outsourcing, marketing coaching, and consulting.

Stackforce AI infers this person is a SaaS marketing expert with strong product marketing and growth strategy capabilities.

Location: Delhi, India

Experience: 9 yrs 9 mos