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Hartej Singh Kalra

Performance Marketing Manager

Dubai, United Arab Emirates14 yrs 9 mos experience

Key Highlights

  • Drove revenue growth from AED 8.3M to AED 19M.
  • Implemented CRM, LMS, and ERP systems for operational efficiency.
  • Fostered high-performing teams and strategic partnerships.
Stackforce AI infers this person is a seasoned professional in Ed-Tech and Higher Education with strong sales and operational management skills.

Contact

Skills

Core Skills

Sales MarketingStrategic PlanningOperational ExcellenceManagement Information Systems (mis)Business GrowthStakeholder ManagementCustomer Relationship ManagementSales ManagementTeam LeadershipClient RetentionMarket AnalysisLead GenerationTraining DeliveryEmployee DevelopmentOperations ManagementContent StrategyAudience EngagementCustomer ServiceMerchandisingSales Growth

Other Skills

Account ManagementAccountabilityAccountingAcquisition MarketingAnalytical SkillsB2B MarketingBookkeepingBrand DevelopmentBudget ControlBudget OversightBusiness AnalysisBusiness PlanningBusiness Process ImprovementBusiness ProfitabilityBusiness Relationship Management

About

At the University of Stirling – Ras Al Khaimah, the sales and marketing team has successfully driven revenue growth from AED 8.3M to AED 19M under strategic leadership. By integrating CRM, LMS, and ERP systems, operations were streamlined, enabling data-driven decision-making and expanding the university’s reach across India, UAE, GCC, CIS, MENA, and Africa. Focused on revitalizing underperforming departments and optimizing P&L management, the organization has achieved sustainable growth and enhanced productivity. With over 14 years of experience in higher education and ed-tech, the priority remains fostering high-performing teams, building strategic partnerships, and leveraging data-informed marketing to achieve impactful business transformation. The mission is to create scalable, innovative solutions that support growth, improve stakeholder engagement, and drive competitive success in global markets.

Experience

14 yrs 9 mos
Total Experience
2 yrs 5 mos
Average Tenure
2 yrs 4 mos
Current Experience

University of stirling - ras al khaimah

Head of Sales Marketing

Feb 2024Present · 2 yrs 4 mos · United Arab Emirates · On-site

  • Leading the sales and marketing strategy at the University of Stirling – Ras Al Khaimah, driving revenue growth from AED 8.3M to AED 19M through targeted market expansion and strategic initiatives.Optimized operations by integrating CRM, LMS, and ERP systems, improving efficiency and decision-making. Expanded the university’s footprint across India, UAE, GCC, CIS, MENA, and Africa, increasing student enrollments through data-driven marketing. Revitalized underperforming departments, enhancing productivity and reducing operational bottlenecks. Implemented cost-control measures, optimizing P&L management for sustainable growth. Passionate about driving business transformation, leveraging market intelligence, and fostering stakeholder engagement to position the institution as a leader in the region.
Cross-SellingBusiness Relationship ManagementStrategic PlanningDevelopment PlanningPerformance ImprovementSales Marketing+70

Unext learning

Senior Sales Manager

May 2022Dec 2023 · 1 yr 7 mos · United Arab Emirates · Hybrid

  • Initiated sales and marketing efforts at UNext Learning, driving 40% revenue growth across UAE, Oman, KSA, Qatar, and GCC regions. Increased lead conversion by 28% through strategic sales funnel optimization and data-driven marketing campaigns. Strengthened client engagement, boosting satisfaction rates by 84% through CRM implementation and targeted outreach. Spearheaded market expansion by executing high-impact industry events and establishing key business partnerships. Optimized digital marketing performance, enhancing campaign ROI by 35% with automation and analytics. Managed and mentored high-performing teams, fostering a culture of excellence and continuous improvement. Focused on business growth, customer retention, and operational efficiency, ensuring sustained profitability and brand equity in a competitive ed-tech landscape.
Cross-SellingBusiness Relationship ManagementAccount ManagementDevelopment PlanningPerformance ImprovementSoftware as a Service (SaaS)+66

Byju's (gcc region)

Business Development Manager

Dec 2020Apr 2022 · 1 yr 4 mos · Abu Dhabi, United Arab Emirates · On-site

  • Managed a 20-member sales team, driving AED 13M+ in revenue and exceeding sales targets in the GCC region. Revitalized 36% of inactive accounts, enhancing customer engagement and retention. Improved client retention by 58% by leveraging market intelligence and competitor analysis. Strengthened cross-functional collaboration across six departments, boosting sales growth by 37% through strategic product positioning. Designed and implemented commission and incentive plans, increasing employee retention by 58% and elevating customer satisfaction ratings by 31%. Focused on data-driven decision-making, automation, and innovative sales strategies to maximize market penetration and brand equity in the ed-tech sector.
Cross-SellingBusiness Relationship ManagementDevelopment PlanningPerformance ImprovementSales MarketingCritical Thinking+62

Extramarks education india pvt. ltd.

Assistant Team Manager

Nov 2019Nov 2020 · 1 yr · Noida, Uttar Pradesh, India · On-site

  • Drove 12% direct sales growth through high-impact promotional campaigns while leading and mentoring a 10+ member team to consistently achieve sales targets. Enhanced lead generation by 22% with optimized cold emailing and tele-calling strategies, strengthening B2B and B2C relationships and increasing deal closures by 30%. Monitored sales activities, performed analytical assessments, and provided data-driven insights to improve performance. Developed sales training programs, equipping new team members with essential skills for success. Built and maintained client relationships by identifying market trends and sales opportunities. Spearheaded sales strategy development, optimizing revenue generation through tailored marketing plans. Ensured exceptional customer service by acting as the primary point of contact, swiftly addressing inquiries and enhancing customer satisfaction.
Cross-SellingBusiness Relationship ManagementDevelopment PlanningPerformance ImprovementSales MarketingCritical Thinking+62

Asian news channel

Assistant Shift Manager

Mar 2017Sep 2019 · 2 yrs 6 mos · Delhi, India · Hybrid

  • Managed newsroom operations, ensuring seamless coordination between production, editorial, and technical teams during live broadcasts. Supervised content scheduling, monitored real-time news updates, and maintained broadcast quality standards. Led a team of journalists and technicians, optimizing workflow efficiency and ensuring timely news delivery. Strengthened audience engagement by overseeing content strategies and implementing innovative storytelling techniques. Conducted performance evaluations, provided training, and enhanced team productivity. Collaborated with senior management to refine operational processes, improving overall efficiency. Maintained strict compliance with journalistic ethics and broadcasting regulations, ensuring credibility and accuracy in reporting.
Cross-SellingBusiness Relationship ManagementAccount ManagementDevelopment PlanningPerformance ImprovementSales Marketing+55

A hot oven

Assistant Store Manager

Jan 2011Jan 2017 · 6 yrs · New Delhi, Delhi, India · On-site

  • Oversaw daily store operations, ensuring smooth workflow, exceptional customer service, and optimal inventory management. Led a team to drive sales, enhance customer satisfaction, and maintain high-quality standards. Implemented effective merchandising strategies, improving product visibility and increasing foot traffic. Monitored stock levels, coordinated with suppliers, and minimized wastage through efficient inventory control. Trained and mentored staff, fostering a productive work environment and improving overall team performance. Managed cash handling, reconciliations, and financial reporting to ensure accuracy and compliance. Strengthened customer relationships, resolving inquiries efficiently and enhancing brand loyalty.
Cross-SellingInvoicingBusiness Relationship ManagementAccount ManagementSales MarketingCritical Thinking+25

Education

Delhi University

BCom - Bachelor of Commerce — Accounting and Finance

Jan 2010Jan 2014

Glocal University - Saharanpur Uttar Pradesh

Master's degree — International Business

Jan 2018Jan 2020

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