Jan 2019 – Jul 2021 · 2 yrs 6 mos

• Managed the strategic planning and execution of Domain’s commercial marketing programs for the real estate Agent Marketing team. As the team lead, I managed a team of five who delivered comprehensive through-the-line marketing programs to drive sales and marketing objectives. This role also required me to seek out opportunities that drove loyalty and advocacy via content and thought-leadership. In addition, I took the lead on B2B brand value propositions and product positioning across Domain's suite.

Jun 2018 – Jan 2019 · 7 mos

• In this role I led the strategy and execution of Domain's highest value digital listing product for Real Estate customers - Platinum. This role required a deep understanding of micro-market data to uncover segments of opportunity for Platinum upsell, as well as retention to execute targeted programs accordingly.

Nov 2016 – Jun 2018 · 1 yr 7 mos

• As Agent Services Marketing Manager, I made the move to Sydney to take on the national remit of Domain's Agent Services suite - Pricefinder, Homepass and formerly MyDesktop. This role involved strong collaboration with Product, Tech and Sales leaders to formulate a cross-BU strategy and prop-tech value proposition to take to market. In addition, I formulated Sales enablement narratives, to educate the Sales Team to sell our products, as well as through-the-line marketing campaigns for cross-sell and upsell.

Mar 2015 – Nov 2016 · 1 yr 8 mos

• As Marketing Manager, QLD I developed and executed the Marketing strategy to drive Domain's B2B proposition in our fastest growing market - QLD. This role required me to keep a finger-on-the-pulse to deliver timely and relevant value propositions on QLD audience numbers and product solutions to the industry. In addition, I launched new national product initiatives as well as the Agent Equity program to Domain's client network nationally.

Mar 2014 – Mar 2015 · 1 yr · Brisbane, Australia

• As Marketing Manager - Activation, I managed the end to end development and strategic roll-out of all campaign material per promotional window for Australia and New Zealand. This was a highly collaborative role, working with Product, Retail and Communications teams internally, as well as a collection of agencies and contractors. During my role, I managed the development of the 'Eat Well, Go' brand campaign as well as a number of new product Market Trials.

Feb 2012 – Feb 2014 · 2 yrs

• During my time at Wallace Bishop and Hardy Brothers Jewellers, I launched the companies first ecommerce websites. Within this role, I collaborated with a full-service agency for media, creative and PR as well as managed an in-house creative team of 4. This role also required high levels of collaboration with the Buying and Retail teams to deliver and drive campaigns to exceed retail sales targets both in-store and online.

Jan 2011 – Feb 2013 · 2 yrs 1 mo