Oct 2022 – Mar 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• ◦ Monetized content from OTT partners, generating a $10M revenue opportunity by developing custom libraries for seamless integration of ’Pre-roll’ and ’Mid-roll’ ads in offline environments ensuring uninterrupted ad delivery and optimal user experience
• ◦ Implemented multiple billing models, including Cost-Per-Impression (CPM), Cost-Per-Click (CPC), and Cost-Per-Acquisition (CPA), providing advertisers with flexible options tailored to campaign goals
• ◦ Overhauled the Content Management System (CMS), resulting in 96% content availability and a 33% increase in session time, by analysing error logs and working with engineering team to solve the underlying issues
• ◦ Automated data profiling for customer journey events, enhancing data accuracy by 30% and reducing reporting discrepancies by 25%, enabling precise insights into user behavior
• ◦ Led the integration of Google AdSense, Google Ads and Facebook Pixel at Sugarbox, optimizing digital marketing spend and enhancing insights into the advertisement market

Aug 2021 – Aug 2022 · 1 yr · Bengaluru, Karnataka, India · On-site

• ◦ Identified at-risk segments through clustering analysis, which reduced customer churn by 20% by executing timely retention campaigns that ensured effective re-engagement
• ◦ Worked with UX Research team to understand the different customer personas, optimising conversion funnel by 10% by building customised offerings and campaigns
• ◦ Optimized in-app merchandising placements, driving a 25% increase in campaign conversion rates by using data-driven insights to position trending and high-margin products in high-visibility slots
• ◦ Introduced personalized discount bundles, leading to an 18\% boost in average order value (AOV) by analyzing purchase patterns and tailoring discounts to encourage higher-value purchases

May 2020 – Feb 2021 · 9 mos · Bangalore Urban, Karnataka, India · On-site

• ◦ Assisted the product team in the prioritization of initiatives by evaluating their impact and confidence levels, leading to a more strategic allocation of resources and ensuring focus on high-value product investments
• ◦ Developed a robust revenue reconciliation tool, increasing revenue realisation by 3%, by automating manual processes and ensuring accurate revenue reporting
• ◦ Applied statistical analysis to identify user behavior patterns and insights, increasing ARR by $2.4M, by optimizing pricing models

Jun 2016 – Nov 2019 · 3 yrs 5 mos · Bengaluru, Karnataka, India · On-site

• ◦ Designed and implemented innovative subscription models to achieve $100M ARR(6x growth) in 1 year for the leasing business
• ◦ Developed a Rider lifecycle model using Sankey Diagrams, which boosted retention by 4.5pp and saved $5M annually by providing insights into rider behavior and engagement strategies
• ◦ Built the customer self-serve solution, improving CSAT by 11% and saving $4M in cost by addressing key customer painpoints
• ◦ Identified and segmented supply and demand density across various temporal and spatial conditions, to optimize resource allocation and pricing strategies, to match demand effectively during different time periods

May 2015 – Jul 2015 · 2 mos · Hyderabad Area, India

• Created automated tool to transform raw data into usable Business Intelligence for the client.
• Developed C# Code to convert data from JSON format to consumable format.
• Created Data Warehouse using Microsoft-ETL packages and SQL Server Integration Services.
• Created Data Mart and OLAP Cube by using Stored Procedures and SQL Server Analytical Services.
• The volume of data was 600 GB and the velocity of incoming data was 6GB/day.

Jun 2014 – Jul 2014 · 1 mo · Nadiād Area, India

• The Project involved extension of Ahmedabad-Vadodara NH-8 from three lanes to six lanes.
• Learned the designing of Bridge Girders while working on Mahi River Bridge.
• Performed tests to check the quality of Construction materials in Quality Control Lab.