May 2025 – Jun 2025 · 1 mo · Jaipur, Rajasthan, India · On-site

• As a Product Management & Digital Transformation Intern at Apex Hospital, I led a strategic initiative to transform the hospital’s Telemedicine App into a comprehensive digital health and wellness ecosystem. My work focused on enhancing user engagement, boosting retention, and unlocking new revenue streams through data-driven innovation and cross-functional collaboration.
• Key Responsibilities & Achievements:
• 1. Conducted an end-to-end audit of the existing telemedicine journey, identifying friction points across patient, doctor, and admin workflows.
• 2. Proposed and prototyped over 10 new wellness features, including a BMI calculator, water intake tracker, calorie counter, medicine reminders, symptom checker, and doctor blogs.
• 3. Created detailed SOPs and feature documentation for seamless tech handover and implementation.
• 4. Developed interactive prototypes for the Telemedicine App’s dashboard modules, enhancing visibility into patient metrics and app usage trends.
• 5. Designed and deployed a comprehensive Power BI dashboard to visualize real-time revenue data, slot utilization, department performance, and retention analytics.
• 6. Built structured push notification and WhatsApp messaging flows to improve appointment adherence and app engagement.
• 7. Designed seasonal and awareness-based marketing campaigns (e.g., Yoga Day, Doctor’s Day, Gut Health Week), which resulted in:
• 67% increase in Monthly Active Users (MAUs)
• 25% improvement in user retention
• 20% growth in app downloads within 2 months
• 8. Presented key deliverables, insights, and a digital roadmap to the Board of Directors and received approval for feature rollout.
• This internship gave me hands-on experience in digital healthcare strategy, product lifecycle management, UI/UX optimization, and the practical application of behavioral marketing and data analytics to solve real-world healthcare problems.