IYAPPAN MUNUSAMY

Business Development Executive

Chennai, Tamil Nadu, India7 yrs 9 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Proven track record in B2B sales and partnership development.
Expert in client relationship management and market research.
Strong leadership skills with a focus on team development.

Stackforce AI infers this person is a B2B sales and partnership expert in the Sports and Fintech industries.

Contact

Skills

Core Skills

B2b MarketingClient Relationship ManagementBusiness DevelopmentClient AcquisitionSales Strategy ExecutionLead GenerationSales Strategy

Other Skills

Account ManagementAutomotive SalesB2B Marketing StrategyBusiness Development SupportBusiness ManagementBusiness PlanningBusiness Relationship ManagementBusiness RequirementsBusiness ReviewsBusiness StrategyBusiness-to-Business (B2B)CATIAChatGPTCold CallingCommerce

About

As a B2B Partnership Leader at Decathlon Sports India, I help various organizations and clients to engage their employees, students, and customers in sports and wellness activities. I provide solutions for corporate gifting, school sports requirements, and quality products for sports clubs, tourism, resellers, and resorts. I also offer bulk purchases for e-gift cards and free sports events and fitness classes. I have a BE degree in Mechanical Engineering from J.J. College of Engineering and Technology, and I started my sales career in 2018. Since then, I have worked with different companies and industries, such as Open Financial Technologies, IndiaMART InterMESH Limited, Toppr, Axalta, and Souther Tech Equipments, to develop and execute effective sales and marketing strategies. I have acquired skills in new business development, B2B marketing, market research, networking, and customer relationship management. I am passionate about sports and fitness, and I enjoy connecting with people and creating value for them through sports. My goal is to increase revenue and customer satisfaction for Decathlon and its partners through innovative and customized solutions.

Experience

7 yrs 9 mos

Total Experience

1 yr 11 mos

Average Tenure

3 yrs 11 mos

Current Experience

Decathlon sports india

B2B Partnership Leader-Tamil Nadu

Jul 2022 – Present · 3 yrs 11 mos · Chennai, Tamil Nadu, India · On-site

Revenue Growth & Business Development: Spearheaded revenue generation through new business development initiatives and strategic program execution across all B2B segments, leading to significant market expansion.
Client Acquisition & Networking: Facilitated business development by leveraging networking affiliations, direct mail campaigns, and telemarketing efforts to attract and engage potential clients.
Sales Process Optimization: Streamlined and organized the client database to maximize efficiency in targeting and prioritizing a large and diverse client base, ensuring higher conversion rates.
B2B & B2C Sales: Developed a robust client base by driving B2B and B2C sales, ensuring sustainable business growth.
Client Relationship Management: Established strong rapport with new clients and deepened relationships with existing ones, fostering trust and driving sales growth through referrals.
Market Research & Insights: Conducted comprehensive market research to identify customer requirements and inform future sales strategies, keeping the business adaptive and responsive to market needs.
Sales Reporting & Strategy Execution: Prepared detailed weekly and quarterly sales reports, creating dynamic business development plans that supported long-term growth strategies.
Revenue Monitoring: Established key performance metrics, monitoring the achievement of overall revenue targets, and ensuring alignment with organizational goals.
Cross-functional Collaboration: Worked closely with marketing, product development, and retail teams to align B2B initiatives with overall business goals, ensuring seamless operations and increased product visibility.
Innovative Sales Approaches: Introduced new sales channels, including PSU, Gov and Defence Onboards, to diversify revenue streams and tap into emerging market segments.
Team Leadership: Provided mentorship and guidance to junior sales staff, contributing to their professional development and improving overall team performance.

B2B MarketingClient Relationship ManagementMarket ResearchSales OperationsRevenue Monitoring

Open financial technologies

Sales Specialist

Sep 2021 – Jul 2022 · 10 mos · Chennai, Tamil Nadu, India · On-site

Lead Generation & Prospecting:
Identify new business opportunities by prospecting potential clients in the fintech industry, including startups, SMEs, and large enterprises.
Utilize networking, cold calling, and social media platforms to generate qualified leads.
Product Presentations & Demonstrations:
Conduct thorough product presentations, showcasing the value of Open's financial solutions to prospective clients.
Tailor demonstrations to address specific client pain points, offering customized solutions to enhance customer engagement.
Sales Strategy Execution:
Develop and execute sales strategies to meet or exceed quarterly and annual sales targets.
Collaborate with marketing and product teams to align sales efforts with product offerings and market positioning.
Client Relationship Management:
Build and nurture long-term relationships with key clients, ensuring high levels of customer satisfaction.
Act as a point of contact for client inquiries, resolving issues promptly and ensuring a seamless customer experience.
Negotiations & Closing Deals:
Lead negotiations on pricing and terms to close deals effectively while maintaining profitability.
Ensure all client agreements are aligned with company standards and compliance requirements.
Market Research & Competitor Analysis:
Conduct market research to stay updated on fintech trends and competitor offerings, identifying opportunities for growth and differentiation.
Provide feedback to the product team to enhance features and functionalities based on customer needs.
Reporting & Analytics:
Track and report on sales metrics, including lead conversion rates, customer acquisition costs, and revenue growth.
Prepare regular sales forecasts and business development reports for senior management.

Lead GenerationClient Relationship ManagementSales Strategy ExecutionMarket Research

Indiamart intermesh limited

Assistant Sales Manager

Mar 2020 – Aug 2021 · 1 yr 5 mos · Chennai, Tamil Nadu, India · On-site

As an Assistant Sales Manager at IndiaMART, I focus on driving sales growth, managing client relationships, and supporting the development of strategic initiatives. My key responsibilities include:
Sales Strategy & Support: Assisting in the creation and execution of effective sales strategies, conducting market research, and preparing tailored sales proposals.
Lead Generation: Proactively identifying and qualifying leads, converting them into sales opportunities.
Client Relationship Management: Building and nurturing strong relationships with clients, ensuring satisfaction, and collaborating with internal teams to provide seamless service.
Sales Reporting & Administration: Managing sales pipelines, preparing performance reports, and providing logistical support to the sales team.
With a strong foundation in business development and customer relationship management, I am dedicated to delivering value to clients and driving success for the organization.

Sales StrategyClient Relationship ManagementSales Reporting