May 2020 – Jul 2020 · 2 mos

• Prepared the product roadmap with product team and defined KPIs by targeting user pain points and worked directly with founders.
• Analysed product usage data like DAUs, MAUs, churn rate etc and suggested solutions to the product team.
• Optimized cost of app installs in performance marketing via multiple experiments and prepared growth strategies involving Affiliate Marketing, Partnerships, SEM, SMM and regularly handled all the social media handles of the app.

Aug 2019 – Sep 2019 · 1 mo · Roorkee

• Led a 4 tier team of 100+ members to organize the first students-alumni fest (www.raionzo.in) of IIT Roorkee
• Organized several workshops, talks, competitions for two days during the fest
• Worked closely in building Alumni relations and invited 20+ alumni during the fest
• Got more than 1000+ students registrations on our website
• Developed strategies for online and offline marketing activities

May 2019 – Jul 2019 · 2 mos · Mumbai Area, India

• Worked on setting up an agents distribution network and developed strategy for PaySense Influencers programme
• Onboarded, trained and monitored 8 DSAs; Set up 30 dedicated telecallers; increased credit approvals to loan disbursals ratio by 4%

Jun 2018 – Jun 2018 · 0 mo · Gwalior, Madhya Pradesh, India

• Developed Marketing strategies for IOT products like smart switches,GPS trackers,CCTV cameras,smoke sensors,Video door phones,motion sensors under Industry 4.0
• Prepared database using MS Excel and approached 100+ clients across various cities via phone and email.
• Generated 16 business leads, negotiatied and closed 7 deals and generated total revenue of Rs 1,23,441 .

Jan 2018 – Apr 2021 · 3 yrs 3 mos · Roorkee

• Leading a team of 50+ members to enhance and strengthen the students and alumni network of IIT Roorkee.
• Managed alumni meets such as Silver Jubilee , Golden Jubilee, Diamond Jubilee, Ruby Jubilee, which saw a participation of 200+ alumni.
• Led the shooting of Class song 2018 which involved the participation of 1500+ students for over 20+ location
• Led a team of 10+ members for class song,worked in sync with 2 other groups and the budget of whole initiative was Rs 70,000
• Organised 5 Guest lectures, 6 Interactive sessions & 1 Webinar over the year
• Assisted in starting several new awards and scholarships for the students which are alumni funded