Apr 2022 – Feb 2023 · 10 mos · Mumbai

• Involvement throughout the Revenue Strategy development and implementation process including forecasting, planning, pricing, and property integrations.
• Requires thorough understanding of sales drivers in various geographies and quick responsiveness to market needs/trends.
• Utilizing market research and data analytics skills to develop reports and intelligence which can be effectively used by various functionaries across the organization. Some of the key reports include – Revenue Estimation, Effective Pricing, Seasonal/Special Pricing, Target Setting, Forecasting using Market Intelligence, Competition Analysis
• Effectively communicating top management philosophy to sales teams, gathering qualitative as well quantitative inputs, and collating the data in a structural manner and presenting is key responsibility.

Apr 2022 – Feb 2023 · 10 mos

• Involvement throughout the Revenue Strategy development and implementation process including forecasting, planning, pricing, and property integrations.
• Requires thorough understanding of sales drivers in various geographies and quick responsiveness to market needs/trends.
• Utilizing market research and data analytics skills to develop reports and intelligence which can be effectively used by various functionaries across the organization. Some of the key reports include – Revenue Estimation, Effective Pricing, Seasonal/Special Pricing, Target Setting, Forecasting using Market Intelligence, Competition Analysis
• Effectively communicating top management philosophy to sales teams, gathering qualitative as well quantative inputs, and collating the data in a structural manner and presenting is key responsibility.
• Also involves generating performance/exception reports that facilitate gauge effectiveness of the strategic initiatives.

Apr 2019 – Mar 2022 · 2 yrs 11 mos · Mumbai Area, India

• Providing detailed reports, advisory and analysis to assist strategic business decisions aimed at meeting financial and marketing goals.
• Acting as key link between top management and sales team while working in strategy team.

Apr 2019 – Mar 2022 · 2 yrs 11 mos

• Analyzing various revenue streams of the company and identifying incremental revenue opportunity by upselling, bundling and inventory utilization.
• Providing detailed reports, advisory and analysis to assist strategic business decisions aimed at meeting financial and marketing goals.
• Creating Market Share report, focusing insights based on competition mapping and competition volume from secondary data (Weekly Basis).
• Forecasting and budgeting overall cost and revenue and reviewing the same on monthly basis to identify any gaps, a basis for corrective actions initiated by higher management.
• Responsible for development, implementation and maintenance of revenue maximization process /systems and controls within the company.
• Ensuring that cost structure is aligned with revenue strategy, thereby achieving target effective rate (ER)

Nov 2018 – Apr 2019 · 5 mos · Mumbai, Maharashtra, India

• Market Research, Quantitative, Brand Tracking, Actively involved in the end-to-end process of resolving client questions/objectives- starting from proposal to client presentations.

Nov 2018 – Apr 2019 · 5 mos

• Worked with different client teams to track their brand health and measuring effectiveness of their ATL/BTL activities throughout the brand awareness funnel.
• Actively involved in the end-to-end process of resolving client questions/objectives- starting from proposal to client presentations
• Have worked with reports like brand tracking, Awareness Analysis, Brand Loyalty, Retail Measurement surveys
• Job involved extensive use of tools like MS Excel, MS PowerPoint, MS Word, Survey Reporter, which help analyze & interpret data and provide accurate estimates to clients in form of presentations
• Worked closely with clients to understand their problems and help them in identifying potential improvements in their ATL/ BTL activities

Jul 2017 – Jun 2018 · 11 mos

Nov 2011 – Nov 2018 · 7 yrs

• Managed a team of 15 analysts in innovation solutions, aligned to different geographies (India, UAE & Australia)
• Elevated overall utilization of the broader team from 70% to 95%+ for end-to-end analytics for category, product, and NPD research (Retail Measurement Service & Innovation Analytics) for key FMCG clients
• End to end analytics for category, product, and new idea research (Retail Measurement Service & Innovation Analytics) for key FMCG clients
• Conversion of raw market research data into meaningful insights in form of presentations that aided marketing decision of client organizations. The research was aimed at providing actionable inputs regarding product characteristics like price points, advertising communication, executional elements, packaging, growing geographies, distributing in new channels and target consumers etc.
• Worked closely with the global teams for cross-globe FMCG research studies, which necessitated excellent communications and interpersonal skills along with in-depth understanding of categories like Beverage, confectionary, Ready Meal & Personal Care etc.
• Responsible for Brand Tracking reports to clients like Unilever & Nestle for their corporate performance in Food & Beverages Category, tracking channel and sales generating consumer base using RMS data.
• Have also managed Market & Brand Advisor (MBA) - category specific research of FMCG clients providing quantitative and qualitative output
• Have developed strong time management and project co-ordination skills over the time by taking full responsibility of critical projects
• Been recognized twice as ‘Analyst of the Quarter’

Nov 2011 – Jul 2017 · 5 yrs 8 mos

• Working on Market and Brand Advisor Service

May 2011 – Nov 2011 · 6 mos

• Relationship management (Managing 250 Privilege clients), handling service query as the single point of contact for all banking requirement for clients
• Client probing and Cross selling (20 Products) and Business Development
• The job helped improve understanding of the end consumer behavior and ground level impact of various marketing strategies implemented by the organization

Sep 2009 – Apr 2011 · 1 yr 7 mos · Navi Mumbai, Maharashtra, India

• Persuing MMS-MBA (Marketing) from Bharti Vidyapeeth's Institute of Management and Research.

Oct 2008 – Jan 2010 · 1 yr 3 mos

• My responsibilities include talent hiring for clients and also new business development

Oct 2008 – Aug 2009 · 10 mos

• Handling end to end recruitment cycle.
• Sourcing, Screening and short-listing Resumes from Job Portals and Personal Network as per client requirements. Candidate and Client probing along with Business Development.