Jun 2024 – Present · 2 yrs · London Area, United Kingdom · Hybrid

• Sports and entertainment venue

Aug 2022 – Aug 2024 · 2 yrs · London, England, United Kingdom · Hybrid

• In the 22/23 season delivered a 217% increase in viewership and are on target to deliver 1400% in live viewership figures for the 23/24 season.
• 11% increase in league ticket revenue in the 22/23 season with sell-out events
• Brand Management; successfully launched the new league brand delivering 14 point increase on our Net Promoter Score (NPS) and now a finalist in the Drum Awards 2024.
• 400% growth in PR and media engagement, through improved PR Strategy and media segmentation.
• Partnership Management; World's first dunk competition on top of the O2 delivered 19m impressions and 5.3m video views for our partner General Tyre.
• Building new revenue streams through digital platforms as part of the Digital Transform Project (DTP)
• Development of DTP also includes the centralisation of club and league platforms and deliver growth and efficiencies including, CRM, CDP, CMS, MAM, Analytics, Ad-serving, and Sponsorship solutions across owned and operated platforms.
• Developed dashboards across the business to monitor performance.
• Onboarding of clubs into new digital platforms, and up-skilling staff in analytics, across web, CRM, social and paid as part of the Digital Transformation Project.
• Supporting the commercial director to ensure the correct valuation of inventory based on current data and future projections and supporting the pipeline.
• Responsible for delivering ticket sales with the events team.

Mar 2022 – Present · 4 yrs 3 mos · Reading, England, United Kingdom

• Supported the development of the Reading Rockets marketing channels
• Currently working on special projects for Reading Rockets

Sep 2019 – Aug 2022 · 2 yrs 11 mos · London, United Kingdom · Hybrid

• Developed new revenue streams, monetising the fan base.
• Doubled audience growth in our key markets.
• Doubled media/press engagement.
• Delivered new award-winning eSports products to market using innovative remote technologies.
• Doubled content consumption and engagement targets through new content strategy.
• 5x broadcast number targets in key market driving increase in value for our commercial partners.
• Launched athlete ambassador driving increased value for partners and the brand.
• Defined and delivered brand and brand activations to drive commercial outcomes.
• Developed and executed content and marketing plan across paid, O&O, earned and broadcast.
• Responsible in driving audience and ticket sales to our live events.
• PnL forecasting.
• Development of KPIs and measurements.
• Built new web app for community engagement.

Jun 2017 – Sep 2019 · 2 yrs 3 mos · Feltham, Greater London, United Kingdom

• Delivered a first-of-its-kind (for FIBA) global campaign and content program engaging national federations, broadcasters and media to promote the FIBA Basketball World Cup Qualifiers reaching over 1 billion people, which was then adopted for the World Cup in China 2019.
• Smashed OTT Targets for FIBA 2019.
• Defining and executing a new global influencer and content program, working with Kobe Bryant, Stephon Marbury, Rachel Demita and many more.
• Defining and executing global content, media & marketing activity for DAZN rights partners.
• Building and managing team.
• Working with production teams, talent, players, broadcasters, technical teams, marketers, commercial teams and sponsors (such as Nike, Tencent and Molten) to deliver world-class content.
• Defined Media and Content Strategy for FIBA Media

Jun 2017 – Sep 2019 · 2 yrs 3 mos · London, United Kingdom

• Delivered 18% growth for NFL Game Pass subscribers while saving over 25% media spend through improved targeting and product pricing.
• Defining and executing global content, media & marketing activity for DAZN rights partners.
• Defining and executing global influencer and content programs
• Building and managing multiple teams across multiple disciplines and rights holders.
• Working with production teams, talent, players, broadcasters, technical teams, marketers, commercial teams and sponsors to deliver world-class content.

May 2016 – Jun 2017 · 1 yr 1 mo · London, United Kingdom

• Driving millions in revenue
• Two of the 5 campaigns have won award for best campaign strategy and best use of technology.
• Won B2B Marketing Team of the Year.
• Management and growth of a high-performing award-winning global team of marketers.
• Delivering strategy across global product categories and markets.
• Roll out of 5 global category campaigns across a heavily matrixed organisation.
• Driving the creative agenda.
• Responsible for Annual £4.5 million in budget.
• Revenue modelling.

Apr 2014 – May 2016 · 2 yrs 1 mo · London, San Francisco, Singapore & Sydney

• Through my network introduced £2m worth of opportunities.
• Launched global campaign initiatives that have helped to generate £2m+ pipeline since launch.
• Strategic creative and digital planning on key client accounts (Brand, Digital, Content, Mobile and Social).
• Managing content, brand, digital, social and client teams.
• Clients include Sage, Oracle, TomTom, Tata Communications, Pure, Capgemini.
• Defined and implemented new agency processes to ensure we deliver campaigns of quality, from brief to metrics.

Nov 2012 – Apr 2014 · 1 yr 5 mos · Windsor, London, New York

• Driving brand, content and digital planning through the business at a strategic level.
• Managing other agency partners and strategic relationships to deliver a well-rounded digital offering.
• Clients include Adobe, WorldPay, IHG brands, Toyota, Citroen, Warner Music, UEFA, Callaway and Visa.
• Successful in winning business for the agency through my strategy.
• Developed a social and content project for Adobe winning their internal innovation award, to deliver a £X million pipeline.
• Developed strategy for a new arm of Amnesty International which included content, mobile, web and social to drive £X million in donations over a 3-year period.

Jan 2010 – Nov 2012 · 2 yrs 10 mos · London, United Kingdom

• Evangelising digital strategy and implementation within the wider group.
• Led creative and account management teams to deliver successful campaigns for our clients.
• Working with clients across EMEA including Adobe, Samsung, Citibank, Advent, Toshiba, TfL, Symantec, HP, IBM, Virgin Media Business, Cartoon Network and eOne entertainment.
• Smashed box office first weekend targets for the Looper movie using a mixture of Digital and Social strategy.
• Graffitied the streets of Croydon as part of a safety campaign and as a result reached over 70% of our target audience.
• Drove so much footfall to a seasonal event in Hyde Park that they had to turn people away.
• Founded www.Contented.ly - A simple checklist and planner for the smart content marketing professional.
• Introduced Hack Days into the business

Jan 2006 – Dec 2009 · 3 yrs 11 mos · London, United Kingdom

• Led strategy for Web, E-commerce, Email and Social channels.
• Management of company rebrand online to bring 8 smaller companies into a £200m turnover organisation.
• Increased product sector turnover from £300K to £900K in 12 months through targeted communications.
• Marketing strategies and materials have been talking points in the industry and press influencing decisions at a group level.

Jan 2003 – Dec 2005 · 2 yrs 11 mos · London, United Kingdom

• Creative Direction, Team & Project Management and Business Development.
• Providing strategy and consultation; Brand, Web, Social, Content, SEO, PPC, Email, AV.
• Starting a business and successfully running it for 5 years.
• Going on tour with 8 mile across the UK as part of the film launch.

Jan 2002 – Dec 2002 · 11 mos · London, United Kingdom

• Creation of in-store POS