Jon Miller — Co-Founder

I cofounded Marketo and helped create the marketing automation category. Now I'm building what's next: AI-native martech to fix the broken B2B demand generation playbook. After building Marketo from startup to IPO, then pioneering account-based strategies with Engagio (acquired by Demandbase), I've had a front-row seat to B2B marketing's evolution. WHAT I'VE LEARNED Today's CMOs face a broken system. The MQL-obsessed, lead-scoring, campaign-blasting playbook we built doesn't match how B2B buying actually works. Buyers research anonymously and 70% of their journey happens without us — yet by the time they do reach out, 80% of the time they’ve made their decision. The new playbook requires new fundamentals: investing in brand for the 95% of buyers not ready to buy; shifting from individual leads to buying groups; focusing on product-market fit, positioning, and brand availability and trust; and looking at the full customer journey: create, close, renew, expand. CMOs must navigate this shift under short-term pressure from boards addicted to MQLs. That means new metrics (goodbye attribution!) and new frameworks that help marketing leaders speak the language of CEOs and boards to reclaim their strategic role. At the same time, AI is transforming B2B go-to-market. AI agents will execute campaigns while marketers focus on what machines can't replicate: strategy, relationships, experiences, and creativity. Marketing operations teams can finally move beyond platform maintenance to strategic work that drives growth. If AI handles the "-ing" in marketing, we can focus on the "market." And yes, I discuss these ideas while making cocktails, because complex B2B problems deserve good drinks (#MarketingOnTheRocks). CURRENT PROJECTS Building next-generation marketing technology (stealth). Board director at AtData, Position2, and Puppydog.io. Speaking on marketing's transformation at conferences and corporate events (see jonmiller.com). Author of The Definitive Guide to Marketing Automation and The Clear & Complete Guide to Account-Based Marketing. Named Most Influential Marketing CEO by Corporate Excellence Awards and Top 10 Global B2B Marketer. Harvard Physics. Stanford MBA. Still curious after 20+ years in martech. LET'S CONNECT Let's connect if you're rethinking revenue marketing fundamentals, exploring alternatives to legacy marketing automation, wrestling with GTM alignment challenges, or figuring out how AI actually changes B2B go-to-market.

Stackforce AI infers this person is a MarTech and SaaS expert with a strong focus on B2B marketing strategies.

Location: Burlingame, California, United States

Experience: 29 yrs 1 mo

Career Highlights

Co-founded Marketo, leading to a $4.75 billion acquisition.
Pioneered account-based marketing strategies at Engagio.
Expert in transforming B2B marketing with AI-driven solutions.

Work Experience

Position²

Member Board of Directors (10 mos)

Stealth AI Startup

Co-Founder & CEO (1 yr 10 mos)

PuppyDog.io

Member Board of Directors (2 yrs 7 mos)

AI Fund

Venture Advisor (2 yrs 7 mos)

AtData

Member Board of Directors (4 yrs 8 mos)

Demandbase

Chief Marketing Officer (2 yrs 8 mos)

Chief Product Officer (6 mos)

Engagio

CEO and Founder (5 yrs 3 mos)

Scripted

Member Board of Directors (2 yrs 5 mos)

Marketo

Co-Founder and CMO (9 yrs 3 mos)

Epiphany

Vice President Product Marketing (1 yr 1 mo)

Sr. Director Product Management, Marketing and Analytic Applications (5 yrs 7 mos)

Boston Consulting Group

Consultant (2 mos)

Exchange Partners

Consultant (1 yr 10 mos)

Gemini Consulting

Consultant (1 yr 1 mo)

Education

MBA at Stanford University Graduate School of Business

AB at Harvard University

Jon Miller

Co-Founder

Burlingame, California, United States29 yrs 1 mo experience

Highly Stable

Key Highlights

Co-founded Marketo, leading to a $4.75 billion acquisition.
Pioneered account-based marketing strategies at Engagio.
Expert in transforming B2B marketing with AI-driven solutions.

Stackforce AI infers this person is a MarTech and SaaS expert with a strong focus on B2B marketing strategies.

Contact

Skills

Other Skills

Analyst RelationsAnalyticsBloggingBusiness IntelligenceBusiness StrategyCompetitive AnalysisContent MarketingDemand GenerationEmail MarketingEnterprise SoftwareEntrepreneurshipGo-to-market StrategyInbound MarketingKey Account Relationship BuildingLead Generation

About

Experience

29 yrs 1 mo

Total Experience

4 yrs 6 mos

Average Tenure

1 yr 10 mos

Current Experience

Position²

Member Board of Directors

Aug 2025 – Present · 10 mos

Stealth ai startup

Co-Founder & CEO

Aug 2024 – Present · 1 yr 10 mos

I am working with a small team on a new venture in the B2B marketing space. We are actively building product and are excited to share more details in the coming months!

Puppydog.io

Member Board of Directors

Nov 2023 – Present · 2 yrs 7 mos

Ai fund

Venture Advisor

Nov 2023 – Present · 2 yrs 7 mos

Atdata

Member Board of Directors

Oct 2021 – Present · 4 yrs 8 mos

Demandbase

2 roles

Chief Marketing Officer

Jan 2021 – Sep 2023 · 2 yrs 8 mos · San Francisco Bay Area

Responsible for leading Demandbase’s account-based go-to-market strategy and execution, and delivering on its mission to transform how B2B companies market and sell.

Chief Product Officer

Jun 2020 – Dec 2020 · 6 mos · San Francisco Bay Area

Demandbase acquired Engagio in June 2020. The combination of Demandbase and Engagio creates the world’s most comprehensive ABM Platform.

Engagio

CEO and Founder

Mar 2015 – Jun 2020 · 5 yrs 3 mos · San Francisco Bay Area

I founded Engagio to build a next-generation marketing platform for B2B. Today, Engagio is the leading platform for Account Based Marketing Automation (#ABM). Built by marketers to help B2B marketers understand, act on, and measure their account based initiatives.

Scripted

Member Board of Directors

Jun 2014 – Nov 2016 · 2 yrs 5 mos

Marketo

Co-Founder and CMO

Nov 2005 – Feb 2015 · 9 yrs 3 mos · San Francisco Bay Area

Co-Founder of Marketo, the leader in marketing automation software (SaaS) which was sold to Adobe for $4.75 billion. Helped build the business to $150M revenue, 700+ employees, 4,000 customers, and a $1B+ IPO.
Served as Chief Marketing Officer (CMO) from inception to May 2011 ($30M annual revenue run rate). Managed a 55-person team (marketers and sales development reps) and a $12.0 million budget. Architect of Marketo’s hyper-efficient revenue engine, driving up to 80% of pipeline. Named a Top 10 CMO for companies under $250M by The CMO Institute.
Content Marketing / Thought Leadership: Pioneer and expert in the use of social media and content marketing; recognized as an industry thought leader and influencer. Author of multiple Definitive Guide e-books including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics.
Product: Defined vision and product requirements for flagship marketing automation, sales insight, and revenue analytics solutions. Developed Marketo’s branding and positioning, strategy, and messaging.

Epiphany

2 roles

Vice President Product Marketing

Promoted

Aug 2004 – Sep 2005 · 1 yr 1 mo

Drove Epiphany’s transformation from a horizontal, product-oriented organization to a focused, industry solution-oriented company. Grew license revenue from targeted solutions by 210% and pipeline by 350% (compared to the two years prior).
Built and led a high-performance team defining market strategy and product positioning; aligning with Sales and SI partners to drive business at key accounts; evangelizing solution value and customer success to press and analysts; and leading pricing, analysts, and competitive research.

Sr. Director Product Management, Marketing and Analytic Applications

Jan 1999 – Aug 2004 · 5 yrs 7 mos

Primary product owner for Epiphany’s flagship marketing and analytic solutions. Responsible for all aspects of product vision and strategy, product marketing, and product management. Led products from launch in 1999 to become the leading solution with over 300 customers; top ratings from Gartner and Forrester; and the highest scores for market share and functionality.
Vision: Created a compelling vision for marketing-centric CRM through intelligent interactions. Drove awareness into the marketplace through whitepapers, press placements, and analyst briefings.
Product Management: Managed team that coordinated end-to-end product management process from initial conception through design and development and launch; managing OEM and partner relationships; and ongoing sales enablement and customer support.

Boston consulting group

Consultant

Jun 1998 – Aug 1998 · 2 mos

Summer position. Developed financial model and valuation scenarios for the launch of a business-to-consumer e-commerce venture to sell items for the home.

Exchange partners

Consultant

Oct 1995 – Aug 1997 · 1 yr 10 mos

Boutique strategy consulting firm focused on customer value management. Xchange, a leading campaign management company (now part of Amdocs), was spun out of this company.

Gemini consulting

Consultant

Aug 1994 – Sep 1995 · 1 yr 1 mo

Designed, executed, and led strategic analyses in a team environment, focused primarily on CRM in the credit card, retail banking, and insurance industries.